How We Work

We pay particular attention to fostering cohesion of thought and action across your organisation. Whether at global, regional or local level, we actively support the socialisation of winning strategies and tactics throughout your extended team, facilitating the buy-in and ownership of ideas, increasing engagement, and accelerating the pull-through of brand strategy into effective tactical activity.

Our wealth of experience can help your teams get into a competitive mindset, pre-empting your competitors’ next moves, and developing winning frameworks to defend and own. Our work with salesforce teams focuses on the winning communication of your brand story, creating a clear line of sight from your strategic marketing intent right through to tactical customer delivery.

Our Work

Not sure your brand story has competitive edge? Stress test, refine and enhance with real-time customer input

Understanding how your brand story lands with customers is key to the success of any brand. Competitive assessment can result in a biased view of the scale of competitive threat, whether unintentional - due to lack of appreciation of competitor capabilities - or because of long-standing assumptions that have become part of company culture. The ideal way to stress-test your approach is a live selling exercise with customers in a ‘safe’ environment, where you can refine your approach based on customer feedback.

Want to share best practice across your affiliates? Learnings from 15+ countries for international neurology launch

Our client’s brand was newly approved by the FDA for a highly competitive neurology indication. The launch was at different stages in markets across Europe, and our client wanted affiliates’ experiences to inform best practices

Need to address brand performance urgently? An action-oriented approach to overcoming key challenges

Our client had a tough start to the year in a crowded segment of the ophthalmology market. There were concerns about a ‘slow start’ across the portfolio. Our client wanted to explore in full the external and internal issues behind poor sales performance and align on strategies to address these challenges and drive a quick upturn in sales.

Explore our Process

  • Action

    We are committed catalysts for positive change in healthcare. Our partnership as allies in the implementation of your launch plans includes sales force excellence, affiliate onboarding, and best practice exchanges.

  • Insight

    Our expertise and innovation in qualitative and quantitative research is underpinned by our commitment to understanding decision-making and behavioural science.

  • Strategy

    We are your partners in thinking. Our consultants help to align your multi-stakeholder teams through proven brand creation processes that embed critical customer and patient insights into winning, competitive strategies.