Other Specialty Care
Branding Science aims to set the benchmark for research and consulting that drives brand performance, and enhances patient outcomes, across specialty care. We are well versed in all areas of specialty care, from central nervous system (CNS) to cardiovascular (CV) and from immunology to gastroenterology.
Developing most effective messaging platform and sales story for new obesity treatment
Our client was developing a novel treatment for obesity and asked its insight partners to help them craft a compelling brand story. The obesity market is characterised by numerous challenges – cost and access issues, lack of physician engagement in the category, and a patient population that is not convinced about the value of prescription obesity treatment. In this context, our research had to address the immediate insights need while also informing the development of solutions to broader market challenges.
Tracking in-market performance of neuroscience treatment
Our client was marketing an established in-market treatment for a neuroscience condition. Theirs was the only indicated treatment available, though many HCPs used other treatments off-label to try to manage symptoms. The specific business challenge was to better understand physician knowledge and orientation towards a somewhat mysterious condition, their decision drivers for using the client’s product vs. other options for key patient types, and potential levers to increase the rate of product adoption, which was below target. Our client had been fielding an ATU tracking study for several years and felt it was time for a refresh, to get closer to their business and insight goals.
Informing strategy for new immunology treatment launch
Our client was developing a new treatment for a range of chronic immunological conditions. Rheumatoid arthritis was a key indication and commercial opportunity.
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