{"id":164,"date":"2023-11-12T14:34:22","date_gmt":"2023-11-12T14:34:22","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=164"},"modified":"2023-11-20T10:23:33","modified_gmt":"2023-11-20T10:23:33","slug":"positionnement","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/positionnement\/","title":{"rendered":"Positionnement"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#bdd5e4&#8243; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-P-Top-banner.webp&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;200px||250px||false|false&#8221; custom_padding_tablet=&#8221;100px||250px||false|false&#8221; custom_padding_phone=&#8221;75px||0px||false|false&#8221; background_color_phone=&#8221;#dae8ef&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_color_phone=&#8221;on&#8221; background_image_tablet=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/BRS-P-Top-banner.webp&#8221; background_image_phone=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-P-Top-banner-mobile.webp&#8221; background_enable_image_tablet=&#8221;on&#8221; background_enable_image_phone=&#8221;on&#8221; background_size_phone=&#8221;custom&#8221; background_image_width_phone=&#8221;100%&#8221; background_position_phone=&#8221;bottom_center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||300px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|80px|||false|false&#8221; custom_padding_tablet=&#8221;|100px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;55px&#8221; header_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_font_size_tablet=&#8221;60px&#8221; header_font_size_phone=&#8221;45px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Positioning<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For pharma teams that ultimately want to create winning brands that play a meaningful role for their customers, a solid positioning is critical, with the approach varying depending on the development stage of the asset.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Blue-blob-graph.webp&#8221; background_size=&#8221;custom&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;0%&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;100px||100px||true|false&#8221; custom_padding_tablet=&#8221;75px||75px||false|false&#8221; custom_padding_phone=&#8221;75px||75px||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;40px&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">The challenge<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||25px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Early phase<br \/><\/strong>In early phase development, the asset becomes a product, with focus on rational benefits describing where in the future treatment algorithm it will be used, to inform the creation of the product positioning. This:<\/p>\n<ul><\/ul>\n<ul>\n<li>Informs investment decisions.<\/li>\n<li>Identifies where it is likely to be used based on existing target product profile (TPP) and what needs to change to alter usage.<\/li>\n<li>Captures how the product compares against competitors.<\/li>\n<li>Drives what changes to the clinical development program are required for success.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/AdobeStock_634957843_39788915.webp&#8221; title_text=&#8221;AdobeStock_634957843_39788915&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|40px|40px|40px|40px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; next_background_color=&#8221;#3d86ae&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(237,178,46,0.15)&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-P-Late-phase-desktop.webp&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;32%&#8221; background_position=&#8221;center_left&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;50px||100px||false|false&#8221; custom_padding_phone=&#8221;75px||75px||false|false&#8221; bottom_divider_style=&#8221;curve&#8221; bottom_divider_style_tablet=&#8221;curve&#8221; bottom_divider_style_phone=&#8221;curve&#8221; bottom_divider_style_last_edited=&#8221;on|tablet&#8221; bottom_divider_height_tablet=&#8221;35px&#8221; bottom_divider_height_phone=&#8221;35px&#8221; bottom_divider_height_last_edited=&#8221;on|tablet&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_image_tablet=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-P-Late-phase-mobile.webp&#8221; title_text=&#8221;BRS &#8211; P &#8211; Late phase mobile&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|100px||100px|false|false&#8221; custom_padding_tablet=&#8221;|100px||100px|false|false&#8221; custom_padding_phone=&#8221;|20px||20px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; header_4_font=&#8221;Roboto||||||||&#8221; custom_margin=&#8221;10px||25px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Late phase<br \/><\/strong>In late phase development, the product turns into a brand, with the focus on emotional benefits that can create a meaningful connection with customers. This should:<\/p>\n<ul><\/ul>\n<ul>\n<li>Be the ultimate articulation of the impression you want to create in the mind of the customer in terms of what your brand stands for.<\/li>\n<li>Draw on deep HCP and patient insight.<\/li>\n<li>Inform all subsequent marketing activity including sales material creation and omnichannel development.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3d86ae&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-CTE-Get-in-touch-v2.webp&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;30%&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;10%&#8221; custom_padding=&#8221;100px||100px||true|&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_image_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px|auto||auto||&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;36px&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Get in touch<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.2em&#8221; header_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Got a question, or want to find out more? We\u2019d love to hear from you. Click here to get in touch.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MiJ9fQ==@&#8221; button_text=&#8221;Contact us&#8221; _builder_version=&#8221;4.23.1&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#edb22e&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;12px&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-9038a7f3-ee3f-4d61-9801-7c1fd865d42b&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Blue-blob-graph.webp&#8221; background_size=&#8221;custom&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;0%&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;100px||75px||false|false&#8221; custom_padding_tablet=&#8221;75px||75px||false|false&#8221; custom_padding_phone=&#8221;75px||75px||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-9038a7f3-ee3f-4d61-9801-7c1fd865d42b%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;40px&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">The Branding Science solution<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||25px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We flex our support for companies depending on the development stage of the asset. With early phase assets, the emphasis is on getting the perspectives of physicians, often KOLs, who are best placed to think about what the future landscape looks like. We combine this with in-depth analysis of competitor plans and market trends to create a rational positioning.<\/p>\n<p>When assets are further along the development pathway, our approach focuses on understanding the emotional connection between the brand and the end user. This comprises in-depth qualitative research with HCPs and patients to explore motivations for use of the brand, understand the role it will have in treatment, and assess response to product positioning.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-P-Soloution.webp&#8221; title_text=&#8221;BRS &#8211; P -Soloution&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|40px|40px|40px|40px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; prev_background_color=&#8221;gcid-9038a7f3-ee3f-4d61-9801-7c1fd865d42b&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Blue-blob.webp&#8221; background_size=&#8221;custom&#8221; background_position=&#8221;center_left&#8221; custom_padding=&#8221;150px||100px||false|false&#8221; custom_padding_tablet=&#8221;100px||75px||false|false&#8221; custom_padding_phone=&#8221;100px||75px||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_flip=&#8221;vertical&#8221; top_divider_height_tablet=&#8221;35px&#8221; top_divider_height_phone=&#8221;35px&#8221; top_divider_height_last_edited=&#8221;on|tablet&#8221; bottom_divider_height_tablet=&#8221;35px&#8221; bottom_divider_height_phone=&#8221;35px&#8221; bottom_divider_height_last_edited=&#8221;on|tablet&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_image_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;40px&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Why branding science<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_6,1_6,1_6&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-CTE-Why-Branding-Science.png&#8221; title_text=&#8221;BRS &#8211; CTE &#8211; Why Branding Science&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;85%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;left&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|40px|40px|40px|40px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>1<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px|0px||0px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">We are a global insight-led pharmaceutical consultancy, built upon a foundation of behavioural, marketing and data sciences.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>2<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Our work harnesses commercially meaningful insight to create world class strategies for brands, portfolios and early-stage assets.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>3<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">We act with courage and conviction, challenging the status quo to elevate thinking and enable positive change.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#edb22e&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;41px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;|0px|||false|false&#8221; header_font_size_tablet=&#8221;36px&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\">Our clients say&#8230;<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#3d86ae&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;|100px|||false|false&#8221; custom_padding_tablet=&#8221;|0px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slider use_bg_overlay=&#8221;off&#8221; dot_nav_custom_color=&#8221;#182a39&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;50px||50px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slide arrows_custom_color=&#8221;#FFFFFF&#8221; dot_nav_custom_color=&#8221;#000000&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;25px&#8221; body_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;|||0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px|false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_slide_title=&#8221;text-shadow:none !important;&#8221; custom_css_slide_description=&#8221;text-shadow:none !important;&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p style=\"text-align: left;\">\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Quote-marks-Blue.png\" width=\"77\" height=\"68\" alt=\"\" class=\"wp-image-116 alignnone size-full\" \/><\/p>\n<p style=\"text-align: left;\">Curabitur accumsan arcu non ligula vestibulum, nec suscipit eros convallis. Phasellus congue ut augue at sed efficitur. Vestibulum ac finibus arcu. Phasellus mollis mauris sed diam interdum dictum.\u201d<\/p>\n<p style=\"text-align: left;\">[\/et_pb_slide][et_pb_slide arrows_custom_color=&#8221;#FFFFFF&#8221; dot_nav_custom_color=&#8221;#000000&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;25px&#8221; body_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;|||0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px|false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_slide_title=&#8221;text-shadow:none !important;&#8221; custom_css_slide_description=&#8221;text-shadow:none !important;&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Quote-marks-Blue.png\" width=\"47\" height=\"41\" alt=\"\" class=\"wp-image-116 alignnone size-full\" \/><\/p>\n<p style=\"text-align: left;\">Curabitur accumsan arcu non ligula vestibulum, nec suscipit eros convallis. Phasellus congue ut augue at sed efficitur. Vestibulum ac finibus arcu. Phasellus mollis mauris sed diam interdum dictum.\u201d<\/p>\n<p style=\"text-align: left;\">[\/et_pb_slide][et_pb_slide arrows_custom_color=&#8221;#FFFFFF&#8221; dot_nav_custom_color=&#8221;#000000&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;25px&#8221; body_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;|||0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px|false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_slide_title=&#8221;text-shadow:none !important;&#8221; custom_css_slide_description=&#8221;text-shadow:none !important;&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Quote-marks-Blue.png\" width=\"47\" height=\"41\" alt=\"\" class=\"wp-image-116 alignnone size-full\" \/><\/p>\n<p style=\"text-align: left;\">Curabitur accumsan arcu non ligula vestibulum, nec suscipit eros convallis. Phasellus congue ut augue at sed efficitur. Vestibulum ac finibus arcu. Phasellus mollis mauris sed diam interdum dictum.\u201d<\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PositioningFor pharma teams that ultimately want to create winning brands that play a meaningful role for their customers, a solid positioning is critical, with the approach varying depending on the development stage of the asset.The challengeEarly phaseIn early phase development, the asset becomes a product, with focus on rational benefits describing where in the future [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-164","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Positioning - Branding Science<\/title>\n<meta name=\"description\" content=\"For pharma teams that want to create winning brands that play a meaningful role for their customers, a solid positioning is critical.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/positionnement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positioning - Branding Science\" \/>\n<meta property=\"og:description\" content=\"For pharma teams that want to create winning brands that play a meaningful role for their customers, a solid positioning is critical.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding-science.com\/fr\/positionnement\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding Science\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-20T10:23:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Quote-marks-Blue.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/positioning\\\/\",\"url\":\"https:\\\/\\\/branding-science.com\\\/positioning\\\/\",\"name\":\"Positioning - Branding Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/positioning\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/positioning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/branding-science.com\\\/\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/BRS-Quote-marks-Blue.png\",\"datePublished\":\"2023-11-12T14:34:22+00:00\",\"dateModified\":\"2023-11-20T10:23:33+00:00\",\"description\":\"For pharma teams that want to create winning brands that play a meaningful role for their customers, a solid positioning is critical.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/positioning\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/branding-science.com\\\/positioning\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/positioning\\\/#primaryimage\",\"url\":\"https:\\\/\\\/branding-science.com\\\/\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/BRS-Quote-marks-Blue.png\",\"contentUrl\":\"https:\\\/\\\/branding-science.com\\\/\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/BRS-Quote-marks-Blue.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/positioning\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/branding-science.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Positioning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\",\"url\":\"https:\\\/\\\/branding-science.com\\\/\",\"name\":\"Branding Science\",\"description\":\"Your SUPER-powered WP Engine Site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/branding-science.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Positionnement - Science de la marque","description":"Pour les \u00e9quipes pharmaceutiques qui souhaitent cr\u00e9er des marques gagnantes jouant un r\u00f4le significatif pour leurs clients, un positionnement solide est essentiel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/branding-science.com\/fr\/positionnement\/","og_locale":"fr_FR","og_type":"article","og_title":"Positioning - Branding Science","og_description":"For pharma teams that want to create winning brands that play a meaningful role for their customers, a solid positioning is critical.","og_url":"https:\/\/branding-science.com\/fr\/positionnement\/","og_site_name":"Branding Science","article_modified_time":"2023-11-20T10:23:33+00:00","og_image":[{"url":"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Quote-marks-Blue.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/branding-science.com\/positioning\/","url":"https:\/\/branding-science.com\/positioning\/","name":"Positionnement - Science de la marque","isPartOf":{"@id":"https:\/\/branding-science.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/branding-science.com\/positioning\/#primaryimage"},"image":{"@id":"https:\/\/branding-science.com\/positioning\/#primaryimage"},"thumbnailUrl":"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Quote-marks-Blue.png","datePublished":"2023-11-12T14:34:22+00:00","dateModified":"2023-11-20T10:23:33+00:00","description":"Pour les \u00e9quipes pharmaceutiques qui souhaitent cr\u00e9er des marques gagnantes jouant un r\u00f4le significatif pour leurs clients, un positionnement solide est essentiel.","breadcrumb":{"@id":"https:\/\/branding-science.com\/positioning\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/branding-science.com\/positioning\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/branding-science.com\/positioning\/#primaryimage","url":"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Quote-marks-Blue.png","contentUrl":"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Quote-marks-Blue.png"},{"@type":"BreadcrumbList","@id":"https:\/\/branding-science.com\/positioning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/branding-science.com\/"},{"@type":"ListItem","position":2,"name":"Positioning"}]},{"@type":"WebSite","@id":"https:\/\/branding-science.com\/#website","url":"https:\/\/branding-science.com\/","name":"Science de l'image de marque","description":"Votre site WP Engine SUPER-puissant","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/branding-science.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":0,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages\/164\/revisions"}],"wp:attachment":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/media?parent=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}