{"id":169,"date":"2023-11-12T15:05:04","date_gmt":"2023-11-12T15:05:04","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=169"},"modified":"2024-08-12T15:40:41","modified_gmt":"2024-08-12T15:40:41","slug":"segmentation-hcp","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/segmentation-hcp\/","title":{"rendered":"Segmentation HCP"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#dae8ef&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-SEG-Top-banner.webp&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;150px||200px||false|false&#8221; custom_padding_tablet=&#8221;100px||250px||false|false&#8221; custom_padding_phone=&#8221;75px||0px||false|false&#8221; background_color_phone=&#8221;#dae8ef&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; background_image_tablet=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-SEG-Top-banner-mobile.webp&#8221; background_enable_image_tablet=&#8221;on&#8221; background_size_phone=&#8221;custom&#8221; background_image_width_phone=&#8221;100%&#8221; background_position_phone=&#8221;bottom_center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||400px||false|false&#8221; custom_padding_phone=&#8221;0px||300px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|80px|||false|false&#8221; custom_padding_tablet=&#8221;|100px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;55px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_font_size_tablet=&#8221;60px&#8221; header_font_size_phone=&#8221;45px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>HCP Segmentation<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Roboto Condensed|300|||||||&#8221; header_2_font_size=&#8221;23px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The commercial value of HCP segmentation ultimately comes down to the ability to activate insights in your marketing activities to achieve the desired behaviour change.<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;10px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>In any highly competitive, dynamic marketplace, brands must be laser focused on who their customer is and the most effective way of targeting and tailoring a compelling product and message.<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW250878458 BCX0\"><span class=\"NormalTextRun SCXW250878458 BCX0\">This need is increasingly sophisticated with the rise of omnichannel, as segmentations (and related sub-segmentations) of your target audience are key to the goal of delivering the right message, at the right time, to the right person to drive behavioural change.<\/span><\/span><span class=\"EOP SCXW250878458 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Blue-blob-graph.webp&#8221; background_size=&#8221;custom&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;0%&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;100px||75px||false|false&#8221; custom_padding_tablet=&#8221;75px||75px||false|false&#8221; custom_padding_phone=&#8221;75px||75px||false|false&#8221; bottom_divider_style=&#8221;curve&#8221; bottom_divider_color=&#8221;gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22bottom_divider_color%22%93}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;40px&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">The challenge<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||25px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>We believe successful segmentation starts by answering some fundamental questions:<\/strong><\/p>\n<ul><\/ul>\n<ul>\n<li>What are the drivers and barriers of current category behaviour, and what is the desired behavioural shift that will translate to market success once your brand is approved for use?<\/li>\n<li>What are the key product attributes (rational and emotional) and reasons to believe that constitute the opportunity value for the brand?<\/li>\n<li>How does the marketing team plan to use the segmentation in its strategic planning and promotional activities (for example, upscaled to a target list, or turned into personas for the sales force)?<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/AdobeStock_595698029_39788658.webp&#8221; title_text=&#8221;AdobeStock_595698029_39788658&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|40px|40px|40px|40px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3d86ae&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-CTE-Get-in-touch-v2.webp&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;30%&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;10%&#8221; custom_padding=&#8221;100px||100px||true|&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_image_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px|auto||auto||&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;36px&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Get in touch<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.2em&#8221; header_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Got a question, or want to find out more? We\u2019d love to hear from you. Click here to get in touch.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MiJ9fQ==@&#8221; button_text=&#8221;Contact us&#8221; _builder_version=&#8221;4.23.1&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#edb22e&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;12px&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(61,134,174,0.1)&#8221; custom_padding=&#8221;100px||100px||true|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;40px&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">The Branding Science solution<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; custom_padding_tablet=&#8221;|0px||0px|false|true&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\">Our brand strategists and insights professionals will guide you through the process to develop a viable, actionable segmentation. <span class=\"NormalTextRun SCXW55476556 BCX0\">We understand that it is the activation of segmentations that makes them successful. <\/span><span class=\"NormalTextRun SCXW55476556 BCX0\">We will work with your global and local teams to convert your segmentation learnings into effective brand and communications strategies. <\/span>Here\u2019s our recommended plan for actionable HCP segmentation, designed to direct future marketing activities and expand prescribing opportunities\u200b.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-SEG-Discovery-workshop.webp&#8221; title_text=&#8221;BRS &#8211; SEG &#8211; Discovery workshop&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;350px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;35px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_text_align=&#8221;center&#8221; header_3_font_size=&#8221;30px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><strong>Discovery and alignment workshop<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A multi-stakeholder workshop to share the synthesis of discovery materials, unpack business challenges, explore hypotheses, and align on key knowledge gaps to inform research.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-SEG-Qualitive-research.webp&#8221; title_text=&#8221;BRS &#8211; SEG &#8211; Qualitive research&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;350px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_text_align=&#8221;center&#8221; header_3_font_size=&#8221;30px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><strong>Exploratory qualitative research<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">An initial insights phase to inform survey development, translating workshop outputs into a set of business and research objectives that fully capture the range of attitudes and behaviours that shape HCP category experience and decision making.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-SEG-Quatative-research.webp&#8221; title_text=&#8221;BRS &#8211; SEG &#8211; Quatative research&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;350px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_text_align=&#8221;center&#8221; header_3_font_size=&#8221;30px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><strong>Quantitative research<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Building on the workshop and qualitative outputs, the main phase of the engagement is to executive comprehensive quantitative research to develop relevant and actionable segmentations specific to your business objectives. We use a time-tested and thoroughly comprehensive segmentation development, validation and profiling process.<\/p>\n<p>First, we identify unique HCP segments based on core behaviours, attitudes and motivations using leading edge segmentation analytic tools, and aligned to your HCP promotional strategy and hypotheses.<\/p>\n<p>Next, we richly profile the segments based on a range of behavioural, attitudinal, emotional and demographic traits, to truly understand who they are and how segments are similar or different across these dynamics.<\/p>\n<p>Then, we\u2019ll size the segments and understand the hierarchy of opportunity to help determine how to focus your promotional and sales force investments in the most efficient manner.<\/p>\n<p>Finally, we bring segments to life with personas, vignettes and infographics. We provide an intuitive and accurate typing tool to identify segments for future research and marketing needs and can upscale the segmentation to your target list.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;20px|5px|20px|5px|true|true&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-SEG-Strategise-workshop.webp&#8221; title_text=&#8221;BRS &#8211; SEG &#8211; Strategise workshop&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;350px&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; header_3_font_size=&#8221;30px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><strong>Strategise workshop<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Lastly, we guide the client through strategic choices with a three-hour workshop, resulting in brand segments with clear vision and intent designed to capitalise on market opportunities.<\/p>\n<p>A strategise workshop bookends the engagement, ensuring that business goals and strategic intent are built into segmentation outputs while keeping brand needs \u2018front and center\u2019 and your team engaged.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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custom_margin=&#8221;10px|0px||0px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">We are a global insight-led pharmaceutical consultancy, built upon a foundation of behavioural, marketing and data sciences.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>2<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; 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Phasellus mollis mauris sed diam interdum dictum.\u201d<\/p>\n<p style=\"text-align: left;\">[\/et_pb_slide][et_pb_slide arrows_custom_color=&#8221;#FFFFFF&#8221; dot_nav_custom_color=&#8221;#000000&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;25px&#8221; body_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;|||0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px|false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_slide_title=&#8221;text-shadow:none !important;&#8221; custom_css_slide_description=&#8221;text-shadow:none !important;&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Quote-marks-Blue.png\" width=\"47\" height=\"41\" alt=\"\" class=\"wp-image-116 alignnone size-full\" \/><\/p>\n<p style=\"text-align: left;\">Curabitur accumsan arcu non ligula vestibulum, nec suscipit eros convallis. 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