{"id":68,"date":"2023-11-09T12:21:24","date_gmt":"2023-11-09T12:21:24","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=68"},"modified":"2025-05-20T11:13:38","modified_gmt":"2025-05-20T11:13:38","slug":"ce-que-nous-faisons","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/ce-que-nous-faisons\/","title":{"rendered":"Ce que nous faisons"},"content":{"rendered":"

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What we do<\/h1>\n

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We help pharma companies build and grow their brands, through a combination of insight generation, strategic decision making and robust action planning.<\/h2>\n

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Our approach is one of partnership, where we ask the right questions in the right way to the right people – to drive positive change for patients.<\/p>\n

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Insight<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” custom_padding=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

Our researchers\u2019 expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making and behavioural science.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”28px” global_colors_info=”{}”]<\/p>\n

Strategy<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider color=”#f84c00″ divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

We are your partners in thinking. Our consultants work with you and your team to take the right strategic decisions that drive growth for your brand.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”28px” global_colors_info=”{}”]<\/p>\n

Action<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider color=”#8096ab” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” custom_padding=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

Strategy is useless without action. We work with cross functional teams to ensure that the right plans are in place to make strategy come to life and make an impact.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||100px||false|false” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Asset-2.webp” title_text=”Asset 2″ align=”center” disabled_on=”on|on|off” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|on” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Insight.webp” title_text=”BRS – Insight” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”|125px||125px|false|false” custom_padding_tablet=”|125px||125px|false|false” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”28px” global_colors_info=”{}”]<\/p>\n

Insight<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

Our researchers\u2019 expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making and behavioural science.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Mobile-Behavioural.webp” title_text=”Mobile – Behavioural” align=”center” disabled_on=”on|on|on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px|150px|0px|150px|false|false” custom_padding_tablet=”0px|150px|0px|150px|false|false” custom_padding_phone=”0px|50px|0px|50px|false|false” custom_padding_last_edited=”on|phone” disabled=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|on” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Strategy.webp” title_text=”BRS – Strategy” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”|125px||125px|false|false” custom_padding_tablet=”|125px||125px|false|false” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”28px” global_colors_info=”{}”]<\/p>\n

Strategy<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider color=”#f94203″ divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

We are your partners in thinking. Our consultants work with you and your team to take the right strategic decisions that drive growth for your brand.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Mobile-Strategic.webp” title_text=”Mobile – Strategic” align=”center” disabled_on=”on|on|on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px|150px|0px|150px|false|false” custom_padding_tablet=”0px|150px|0px|150px|false|false” custom_padding_phone=”0px|50px|0px|50px|false|false” custom_padding_last_edited=”on|phone” disabled=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ disabled_on=”off|off|on” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Action.webp” title_text=”BRS – Action” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”|125px||125px|false|false” custom_padding_tablet=”|125px||125px|false|false” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”28px” global_colors_info=”{}”]<\/p>\n

Action<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider color=”#8096ab” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

Strategy is useless without action. We work with cross functional teams to ensure that the right plans are in place to make strategy come to life and make an impact.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”100px||100px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”30px” text_line_height=”1em” header_font=”Roboto Condensed|700|||||||” header_text_color=”#182a39″ header_font_size=”41px” header_2_font_size=”30px” header_3_text_color=”#182a39″ header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Tap into our
depth of expertise<\/h3>\n

[\/et_pb_text][et_pb_icon font_icon=”||fa||900″ icon_color=”#edb22e” icon_width=”59px” align=”left” disabled_on=”on|on|off” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_icon][et_pb_icon font_icon=”||fa||900″ icon_color=”#edb22e” icon_width=”59px” align=”left” disabled_on=”off|off|on” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_icon][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-Home-page-Expertise.webp” title_text=”BRS – Home page – Expertise” show_bottom_space=”off” align=”center” src_tablet=”” src_phone=”” src_last_edited=”on|tablet” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px|50px|0px|50px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/AdobeStock_222147602_39787791.webp” title_text=”AdobeStock_222147602_39787791″ align=”center” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ border_radii=”off|20px|20px||” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_toggle title=”Opportunity Assessment” open_toggle_text_color=”#44637b” icon_color=”#44637b” toggle_icon=”3||divi||400″ use_icon_font_size=”on” icon_font_size=”40px” open_icon_color=”#44637b” open_toggle_icon=”2||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”40px” _builder_version=”4.23.1″ _module_preset=”default” title_text_color=”#44637b” title_level=”h2″ title_font=”Roboto||||||||” title_font_size=”20px” closed_title_font=”||||||||” body_font=”|300|||||||” background_color=”#ffffff” custom_margin=”||||false|false” custom_padding=”25px|25px|25px|25px|false|false” border_radii=”off|||20px|20px” border_width_all=”0px” box_shadow_style=”preset3″ box_shadow_vertical=”4px” box_shadow_spread=”-10px” global_colors_info=”{}”]<\/p>\n

Opportunity assessment is critical when it comes to early commercial strategy, brand creation and business development decisions. <\/span><\/p>\n

Learn how we draw upon our wide range of capabilities to develop an approach that works for you.<\/span><\/p>\n

READ MORE<\/strong><\/span><\/a><\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” custom_padding_last_edited=”on|desktop” sticky_enabled=”0″ custom_padding_tablet=”||30px||false|false” custom_padding_phone=”||30px||false|false”][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/AdobeStock_634957843_39788915.webp” title_text=”AdobeStock_634957843_39788915″ align=”center” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_toggle title=”Positioning” open_toggle_text_color=”#44637b” icon_color=”#44637b” toggle_icon=”3||divi||400″ use_icon_font_size=”on” icon_font_size=”40px” open_icon_color=”#44637b” open_toggle_icon=”2||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”40px” _builder_version=”4.23.1″ _module_preset=”default” title_text_color=”#44637b” title_level=”h2″ title_font=”Roboto||||||||” title_font_size=”20px” closed_title_font=”||||||||” body_font=”|300|||||||” background_color=”#ffffff” custom_margin=”||||false|false” custom_padding=”25px|25px|25px|25px|false|false” border_radii=”off|||20px|20px” border_width_all=”0px” box_shadow_style=”preset3″ box_shadow_vertical=”4px” box_shadow_spread=”-10px” global_colors_info=”{}”]<\/p>\n

For pharma teams that ultimately want to create winning brands that play a meaningful role for their customers, a solid positioning is critical, with the approach varying depending on the development stage of the asset.<\/p>\n

Here\u2019s our approach to helping you create a positioning that supports critical business decisions.<\/p>\n

READ MORE<\/strong><\/span><\/a><\/p>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/AdobeStock_595698029_39788658.webp” title_text=”AdobeStock_595698029_39788658″ align=”center” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”Segmentation” open_toggle_text_color=”#44637b” icon_color=”#44637b” toggle_icon=”3||divi||400″ use_icon_font_size=”on” icon_font_size=”40px” open_icon_color=”#44637b” open_toggle_icon=”2||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”40px” _builder_version=”4.23.1″ _module_preset=”default” title_text_color=”#44637b” title_level=”h2″ title_font=”Roboto||||||||” title_font_size=”20px” closed_title_font=”||||||||” body_font=”|300|||||||” background_color=”#ffffff” custom_margin=”||||false|false” custom_padding=”25px|25px|25px|25px|false|false” border_radii=”off|||20px|20px” border_width_all=”0px” box_shadow_style=”preset3″ box_shadow_vertical=”4px” box_shadow_spread=”-10px” global_colors_info=”{}”]<\/p>\n

At Branding Science, we feel strongly that the commercial value of HCP segmentation ultimately comes down to the ability to activate insights in your marketing activities to achieve the desired behaviour change.<\/p>\n

In any highly competitive, dynamic marketplace, brands must be laser focused on who their customer is and the most effective way of targeting and tailoring a compelling product and message.<\/p>\n

This requires a segmentation program that closely links marketing, analytics, insights and sales from the start. Here\u2019s how we achieve that here at Branding Science.<\/p>\n

READ MORE<\/strong><\/span><\/a><\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/AdobeStock_637047938.png” title_text=”AdobeStock_637047938″ align=”center” force_fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ border_radii=”off|20px|20px||” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_toggle title=”Patient Journey” open_toggle_text_color=”#44637b” icon_color=”#44637b” toggle_icon=”3||divi||400″ use_icon_font_size=”on” icon_font_size=”40px” open_icon_color=”#44637b” open_toggle_icon=”2||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”40px” _builder_version=”4.23.1″ _module_preset=”default” title_text_color=”#44637b” title_level=”h2″ title_font=”Roboto||||||||” title_font_size=”20px” closed_title_font=”||||||||” body_font=”|300|||||||” background_color=”#ffffff” custom_margin=”||||false|false” custom_padding=”25px|25px|25px|25px|false|false” border_radii=”off|||20px|20px” border_width_all=”0px” box_shadow_style=”preset3″ box_shadow_vertical=”4px” box_shadow_spread=”-10px” global_colors_info=”{}”]<\/p>\n

At Branding Science, we believe that a patient journey isn\u2019t one size fits all: its relevance, usages and implications depend on the disease in question and the stage of the asset development process.<\/p>\n

With a strong focus on operationalising patient centricity, Branding Science is best placed to help you understand and activate patient journeys that support critical business decisions.<\/p>\n

READ MORE<\/strong><\/span><\/a><\/p>\n

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What we doWe help pharma companies build and grow their brands, through a combination of insight generation, strategic decision making and robust action planning.Our approach is one of partnership, where we ask the right questions in the right way to the right people – to drive positive change for patients.InsightOur researchers\u2019 expertise and innovation in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-68","page","type-page","status-publish","hentry"],"yoast_head":"\nWhat We Do - Branding Science<\/title>\n<meta name=\"description\" content=\"We help pharma companies build and grow their brands through insight generation, strategic decision making and action planning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/ce-que-nous-faisons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What We Do - 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