{"id":987509727,"date":"2024-01-19T14:52:18","date_gmt":"2024-01-19T14:52:18","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=987509727"},"modified":"2024-01-26T14:45:23","modified_gmt":"2024-01-26T14:45:23","slug":"etude-de-cas-faire-en-sorte-que-les-participants-se-sentent-comme-une-personne","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/etude-de-cas-faire-en-sorte-que-les-participants-se-sentent-comme-une-personne\/","title":{"rendered":"\u00e9tude de cas Faire en sorte que les participants se sentent comme une personne"},"content":{"rendered":"

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Case study – Clinical Trial Experience<\/p>\n

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ENSURING PARTICIPANTS FEEL LIKE A PERSON, AND NOT A \u2018STUDY EYE\u2019<\/strong><\/h1>\n

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PLACEBO HIGHLIGHTED AS A \u2018RED FLAG\u2019<\/strong><\/h2>\n

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A placebo-controlled trial was being designed to investigate a novel treatment in an early stage of a progressive eye disease. If uncontrolled, the disease progresses to vision threatening complications.\u200b<\/p>\n

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In assessment interviews with patients, they expressed uncertainty about whether they would enrol into the study due to the placebo arm.<\/p>\n

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Developing a placebo mitigation strategy<\/strong><\/h3>\n

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After uncovering this challenge with patients, we asked sites how this could be best overcome. Their advice was built into the trial engagement strategy and protocol:\u200b<\/strong><\/p>\n

    \n
  • Build communication materials as part of the trial for sites highlighting the value of increased monitoring in a progressive disease.\u200b<\/li>\n
  • Cover the cost of treatment in the case of progression for the length of the trial.\u200b<\/li>\n<\/ul>\n

    These were designed to ensure patients felt valued whilst assuaging concerns that participation may put their health at risk.<\/p>\n

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    Case study – Clinical Trial ExperienceENSURING PARTICIPANTS FEEL LIKE A PERSON, AND NOT A \u2018STUDY EYE\u2019PLACEBO HIGHLIGHTED AS A \u2018RED FLAG\u2019A placebo-controlled trial was being designed to investigate a novel treatment in an early stage of a progressive eye disease. If uncontrolled, the disease progresses to vision threatening complications.\u200bIn assessment interviews with patients, they expressed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-987509727","page","type-page","status-publish","hentry"],"yoast_head":"\ncase study Ensuring participants feel like a person - Branding Science<\/title>\n<meta name=\"description\" content=\"The pharmaceutical industry is facing a crisis. 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