{"id":987509731,"date":"2024-01-19T14:52:59","date_gmt":"2024-01-19T14:52:59","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=987509731"},"modified":"2024-01-22T14:57:26","modified_gmt":"2024-01-22T14:57:26","slug":"etude-de-cas-aller-de-lavant-en-toute-confiance","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/etude-de-cas-aller-de-lavant-en-toute-confiance\/","title":{"rendered":"\u00c9tude de cas Aller de l'avant avec confiance"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#bdd5e4″ background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/01\/forward-with-confidence-banner.png” background_size=”custom” background_image_height=”55%” background_position=”center_right” custom_margin=”||||false|false” custom_padding=”135px||135px||true|false” custom_padding_tablet=”100px||50px||false|false” custom_padding_phone=”75px||0px||false|false” background_color_phone=”#deebf1″ background_last_edited=”on|tablet” background_enable_color_phone=”on” background_enable_image_tablet=”off” background_enable_image_phone=”off” background_size_tablet=”custom” background_size_phone=”initial” background_image_width_phone=”100%” background_image_height_tablet=”39%” background_position_tablet=”bottom_right” background_position_phone=”bottom_center” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”|80px|||false|false” custom_padding_tablet=”|100px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Case study – Patient journey<\/p>\n

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MOVING FORWARD
WITH CONFIDENCE<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”30px||30px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MiJ9fQ==@” button_text=”Read more” _builder_version=”4.23.1″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_color=”gcid-61670f6f-3003-4c14-9a0d-4015191426cd” button_border_width=”0px” button_border_radius=”12px” background_layout=”dark” locked=”off” global_colors_info=”{%22gcid-61670f6f-3003-4c14-9a0d-4015191426cd%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.1″ _module_preset=”default” background_color=”rgba(237,178,46,0.15)” background_enable_image=”off” background_size=”custom” background_image_width=”32%” background_position=”center_left” custom_padding=”100px||30px||false|false” custom_padding_tablet=”100px||70px||false|false” custom_padding_phone=”75px||75px||false|false” bottom_divider_style_tablet=”curve” bottom_divider_style_phone=”curve” bottom_divider_style_last_edited=”on|tablet” bottom_divider_height_tablet=”35px” bottom_divider_height_phone=”35px” bottom_divider_height_last_edited=”on|tablet” background_last_edited=”on|desktop” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”Roboto|300|||||||” header_4_font=”Roboto||||||||” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

THE SITUATION<\/strong><\/h2>\n

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Our client has an early-stage asset for Genital Herpes and required a deep understanding of the GH patient journey from an HCP and patient perspective. Specific goals were patient interpretation of GH and key emotional stages, plus obtaining feedback from patients on the potential product profile\/draft TPP.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” prev_background_color=”rgba(237,178,46,0.15)” next_background_color=”#3d86ae” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” custom_padding=”150px||150px||true|false” custom_padding_tablet=”140px||140px||true|false” custom_padding_phone=”140px||140px||true|false” top_divider_style=”curve” top_divider_height_tablet=”38px” top_divider_height_phone=”25px” top_divider_height_last_edited=”on|desktop” bottom_divider_style=”curve” bottom_divider_flip=”vertical” bottom_divider_height_tablet=”38px” bottom_divider_height_phone=”25px” bottom_divider_height_last_edited=”on|tablet” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

THE SOLUTION<\/h3>\n

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We started with a Digital Safari to capture current understanding of GH through online articles, plus patient pre-work with mobile devices to capture the highs and lows of the GH journey. This led to more productive, insightful 1-on-1 interviews with patients. We also led 1-on-1 interviews with HCPs to unpack the journey from their perspective. We then re-engaged for a PEP Talk round-table with 5 GH patients to validate our insights and add further dimensions.<\/p>\n

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SOLUTION<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”1.2em” header_font=”|300|||||||” header_text_color=”#FFFFFF” custom_margin=”30px||||false|false” global_colors_info=”{}”]<\/p>\n

Taking our findings from the interviews, we created a <\/strong>comprehensive report following our 4-D Patient <\/strong>Mapping to identify the treatment burden, healthcare <\/strong>system influence, social and emotional impact, and <\/strong>physical impact in each key milestone in the journey. <\/strong>With PEP Talks, our initial findings were validated, with <\/strong>some constructive challenges and insightful builds.<\/strong><\/p>\n

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Our client was able to move forward with confidence, and with a greater depth of understanding of the GH experience. Further, our client was able to obtain refined ideas to feed into further brand development research such as a patient segmentation.<\/p>\n

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Case study – Patient journeyMOVING FORWARDWITH CONFIDENCETHE SITUATIONOur client has an early-stage asset for Genital Herpes and required a deep understanding of the GH patient journey from an HCP and patient perspective. Specific goals were patient interpretation of GH and key emotional stages, plus obtaining feedback from patients on the potential product profile\/draft TPP.THE SOLUTIONWe […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-987509731","page","type-page","status-publish","hentry"],"yoast_head":"\ncase study Moving forward with confidence - Branding Science<\/title>\n<meta name=\"description\" content=\"The pharmaceutical industry is facing a crisis. 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