{"id":987510219,"date":"2024-04-02T14:39:47","date_gmt":"2024-04-02T14:39:47","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=987510219"},"modified":"2025-03-13T10:58:14","modified_gmt":"2025-03-13T10:58:14","slug":"nos-webinaires","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/nos-webinaires\/","title":{"rendered":"Nos webinaires NOUVEAU"},"content":{"rendered":"

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OUR WEBINARS<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”2px” _builder_version=”4.23.1″ _module_preset=”default” max_width=”70%” module_alignment=”center” custom_margin=”10px||10px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_font_size=”54px” header_2_font=”Roboto Condensed|300|||||||” header_2_font_size=”23px” header_2_line_height=”1.2em” max_width=”80%” max_width_tablet=”85%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Don\u2019t miss our exciting upcoming webinars! At Branding Science, our team of experts regularly host a range of webinars on the latest cutting-edge topics and hot talking points in our industry.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#fbf0d5″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”75px||115px||false|false” top_divider_flip=”vertical” bottom_divider_style=”curve” bottom_divider_height=”50px” bottom_divider_height_tablet=”50px” bottom_divider_height_phone=”15px” bottom_divider_height_last_edited=”on|phone” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/BRS-Webinar-Laptop.webp” title_text=”BRS – Webinar – Laptop” _builder_version=”4.23.1″ _module_preset=”default” width=”85%” width_tablet=”75%” width_phone=”75%” width_last_edited=”on|tablet” module_alignment=”left” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” header_4_font=”Roboto||||||||” custom_margin=”0px||30px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

On this page, you can find all the info you need about the topics of our upcoming webinars, when they are taking place, and how you can attend.<\/strong><\/p>\n

If you didn\u2019t manage to catch one of our previous webinars, no problem. Our discussions are available to watch back at your convenience if you aren\u2019t able to attend the live sessions.<\/p>\n

Below you can also find links to our recent webinars, with recent topics including AI, patient journey, clinical trial experience and more.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#fbf0d5″ background_enable_image=”off” background_size=”custom” background_image_width=”12%” background_position=”bottom_left” custom_padding=”75px||75px||false|false” top_divider_flip=”vertical” bottom_divider_height=”50px” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Our latest webinar<\/h3>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”10px||10px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” disabled_on=”on|on|off” _builder_version=”4.25.1″ _module_preset=”default” background_color=”#3d86ae” width=”90%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” border_radii=”on|35px|35px|35px|35px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2025\/02\/BSC_3866-Communications-testing-webinar-V2.1-Webinar-webpage-image-Option-2.png” alt=”metainsights” title_text=”BSC_3866 Communications testing webinar V2.1 – Webinar webpage image Option 2″ force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|35px|35px|35px|35px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ module_class=”vertical-align” _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|700||on|||||” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1em” header_font=”Roboto Condensed|700|||||||” header_text_color=”#182a39″ header_font_size=”41px” header_2_text_color=”#FFFFFF” header_2_font_size=”30px” header_2_line_height=”1.2em” max_width=”80%” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Five ways communications testing lets your brand down – and how to avoid them<\/span><\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” width=”90%” custom_margin=”||0px||false|false” custom_padding=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

We have all seen the rise and fall of many a trend (and fad) in communications testing in the hunt for the perfect campaign \u2013 and witnessed the success and misfire of many of those campaigns. But what lessons have been learned along the way?<\/span>\u00a0<\/span><\/p>\n

Whether you’re planning your next campaign or looking to refine your approach to communications testing, this session will provide actionable food for thought.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/vimeo.com\/1065403468\/cd60bb4194?share=copy” button_text=”Watch webinar” button_alignment=”left” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_bg_color=”#edb22e” button_border_width=”0px” button_border_radius=”12px” background_layout=”dark” custom_margin=”||30px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” disabled_on=”off|off|on” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#3d86ae” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” border_radii=”on|35px|35px|35px|35px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2025\/02\/BSC_3866-Communications-testing-webinar-V2.1-Webinar-webpage-image-Option-2.png” title_text=”BSC_3866 Communications testing webinar V2.1 – Webinar webpage image Option 2″ _builder_version=”4.27.0″ _module_preset=”default” width=”100%” border_radii=”on|35px|35px|35px|35px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”25px|50px|50px|50px|false|false” custom_padding_tablet=”25px|50px|50px|50px|false|false” custom_padding_phone=”25px|25px|50px|25px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|700||on|||||” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1em” header_font=”Roboto Condensed|700|||||||” header_text_color=”#182a39″ header_font_size=”41px” header_2_text_color=”#FFFFFF” header_2_font_size=”30px” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Five ways communications testing lets your brand down – and how to avoid them<\/span><\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” width=”90%” global_colors_info=”{}”]<\/p>\n

We have all seen the rise and fall of many a trend (and fad) in communications testing in the hunt for the perfect campaign \u2013 and witnessed the success and misfire of many of those campaigns. But what lessons have been learned along the way?<\/span>\u00a0<\/span><\/p>\n

Whether you’re planning your next campaign or looking to refine your approach to communications testing, this session will provide actionable food for thought.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/vimeo.com\/1065403468\/cd60bb4194?share=copy” button_text=”Watch webinar” button_alignment=”left” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_bg_color=”#edb22e” button_border_width=”0px” button_border_radius=”12px” background_layout=”dark” custom_margin=”||30px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#d1e3f2″ global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

PREVIOUS WEBINARS<\/h3>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”10px||10px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Asset-1-1.png” title_text=”BSC_3815_Take-the-pain-out-of-brand-planning-webinar-website-image-700×465″ show_bottom_space=”off” align=”center” _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2025\/02\/BSC_3815_Take-the-pain-out-of-brand-planning-webinar-website-image-700×465-1.png” max_height=”100px” max_height_tablet=”470px” max_height_phone=”470px” max_height_last_edited=”on|tablet” custom_padding=”150px||150px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”Take the pain out of brand planning” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.27.0″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93}”]<\/p>\n

With January the brand planning kick off for many teams, Branding Science\u2019s Ed Corbett and Simon Fogg take a look at the \u2018rules\u2019 of brand planning. <\/span>\u00a0<\/span><\/p>\n

In this interactive discussion, they explore the top five brand planning pitfalls teams should avoid, how to create plans that engage the organisation and why brand plans are not just about filling out templates!<\/span><\/p>\n

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HCPs have limited time with patients and are inundated with brand messages. So how can brands capture their attention?<\/p>\n

In this webinar, our team explain why a targeted segmentation approach is crucial, sharing key insights including our experience with major pharmaceutical brands, common pitfalls in HCP segmentation, and our five essential steps for successful creation and activation.<\/p>\n

Don’t miss out on these valuable strategies to optimise your brand’s reach and impact!<\/p>\n

[\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/1036461933\/2c4c67ce9d?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_bg_color=”#edb22e” button_border_width=”0px” button_border_radius=”12px” background_layout=”dark” custom_margin=”||30px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Asset-1-1.png” title_text=”BSC_3610_Patient-Centricity-webinar-thumbnail-small” show_bottom_space=”off” align=”center” _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_3610_Patient-Centricity-webinar-thumbnail-small.png” max_height=”100px” max_height_tablet=”470px” max_height_phone=”470px” max_height_last_edited=”on|tablet” custom_padding=”150px||150px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”How Successful Pharma and Biotech Launches Put the Patient Lens at the Center of Brand Strategy ” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.27.0″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93}”]<\/p>\n

This webinar will provide an insightful exploration into the critical role of integrating patient and caregiver perspectives earlier in launch planning.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Through a blend of expert commentary and real-world case studies, we will share transformative innovations in patient journeys, positioning frameworks and behavioral approaches that put the patient in the center of launch planning, insights and strategy.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Dawn Payne, Novartis Associate Director, Business Insights & Marketing Research (Malignant Hematology), is teaming up with Branding Science\u2019s Kathy Relias, Head of Commercial Strategic Development and Client Service, US, and David Spears, President, US, to take you on a journey that puts patients at the heart of innovation!<\/span><\/p>\n

[\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/1025438791\/7a6dd01d53?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_bg_color=”#edb22e” button_border_width=”0px” button_border_radius=”12px” background_layout=”dark” custom_margin=”||30px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Asset-1-1.png” title_text=”BRS_decentralised” show_bottom_space=”off” align=”center” _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/09\/BRS_decentralised.png” max_height=”100px” custom_padding=”150px||150px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”Are decentralised trials the solution to our clinical trial woes? ” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.27.0″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93}”]<\/p>\n

The market for decentralised clinical trial solutions is projected to skyrocket to $16.3 billion by 2027. While the benefits seem obvious, the feedback isn\u2019t always black and white.\u00a0<\/span><\/p>\n

Join our Director, Chris Recaldin, as he digs into the evidence and explores the true impact of decentralising clinical trials and how you can make the right choices for your trial designs.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/1020154169\/3511b54eea?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_bg_color=”#edb22e” button_border_width=”0px” button_border_radius=”12px” background_layout=”dark” custom_margin=”||30px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Asset-1-1.png” title_text=”The state of pharma brand planning in 2024″ show_bottom_space=”off” align=”center” _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/07\/The-state-of-pharma-brand-planning-in-2024.png” max_height=”100px” custom_padding=”150px||150px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”The state of pharma brand planning in 2024 ” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.27.0″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93}”]<\/p>\n

Pharma brand planning is at a pivotal moment as we move through 2024, with new trends and areas of strength emerging, as well as a few aspects that could do with some improvement.<\/span><\/p>\n

\u00a0At a recent webinar, Branding Science experts Ed Corbett and Simon Fogg talked guests through the latest strengths, weaknesses and trends they\u2019ve spotted in the world of brand planning.<\/p>\n

[\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/993965755\/4fcb0b8ecd?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ button_border_width=”0px” button_border_radius=”10px” custom_margin=”||30px||false|false” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Asset-1-1.png” title_text=”AI-in-clinical-trails-webinar-website” show_bottom_space=”off” align=”center” _builder_version=”4.25.1″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/06\/AI-in-clinical-trails-webinar-website.png” max_height=”100px” custom_padding=”150px||150px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”If AI will make the treatment decisions in the future, what does this mean for clinical trial design now?” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.27.0″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93}”]<\/p>\n

Our healthcare world is full of examples for how AI could be \u2013 or is already \u2013 improving diagnosis, treatment, follow up and the overall patient experience.<\/span>\u00a0<\/span><\/p>\n

So, what if AI algorithms were used to make recommendations for treatment decisions, to support doctors in decision-making?<\/span><\/p>\n

[\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/976734459\/3466cf1ca4?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.25.1″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ button_border_width=”0px” button_border_radius=”10px” custom_margin=”||30px||false|false” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Asset-1-1.png” title_text=”1088 x 1088 – upcoming image” show_bottom_space=”off” align=”center” _builder_version=”4.25.1″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/1088-x-1088-upcoming-image.webp” max_height=”100px” custom_padding=”150px||150px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”Now you have your AI chatbot, do you know how to make the most of it?” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.25.1″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93}”]<\/p>\n

Many pharma companies are setting up their AI chatbot systems to interrogate their data, but many clients may not know how to make the most of them.<\/span><\/p>\n

In this webinar, we walk through a \u2018how-to\u2019 guide for making the most of these tools \u2013 from learning how to use the chatbot and write prompts to ensuring that clients know to check their data sources.<\/span><\/p>\n

Join Branding Science Senior Data Scientist, Gabe Musker, and Vice President of Strategic Consulting, Shirley Shadur to find out more.\u00a0<\/span><\/p>\n

[\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/949525725\/adc5908efd?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.25.1″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ button_border_width=”0px” button_border_radius=”10px” custom_margin=”||30px||false|false” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Asset-1-1.png” title_text=”Caregiver – webinar” show_bottom_space=”off” align=”center” _builder_version=”4.25.1″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Caregiver-webinar.webp” max_height=”100px” custom_padding=”150px||150px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”Caregivers: Their impact on treatment choice and the patient journey” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.25.1″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93}”]<\/p>\n

Caregivers are playing an even greater role in the patient journey, and there are now more caregivers than ever.<\/span><\/strong><\/p>\n

In our webinar, \u2018Caregivers: their impact on treatment choice and the patient journey\u2019 the Branding Science team and author, Paolina Milana, will discuss:<\/span><\/p>\n

    \n
  • Caregiver experiences<\/span><\/li>\n
  • Unmet caregiver needs<\/span><\/li>\n
  • How biopharma manufacturers can make an impact<\/span><\/li>\n<\/ul>\n

    Join Kathy Relias, Head of Commercial Strategic Development and Client Service, US, Pam Rubio-Soletto, Director and Paolina Milana, publisher and author of The Caregiver Chronicles to learn more.<\/span><\/p>\n

    [\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/940786786\/d7c98cebe1?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.25.1″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ button_border_width=”0px” button_border_radius=”10px” custom_margin=”||30px||false|false” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Asset-1-1.png” title_text=”Debiasing – webinar” show_bottom_space=”off” align=”center” _builder_version=”4.25.1″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Debiasing-webinar.webp” max_height=”100px” custom_padding=”150px||150px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”Debiasing: How to use behavioural science to enhance research design” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.25.1″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” custom_padding=”|25px||25px|false|true” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22closed_toggle_background_color%22,%22open_toggle_background_color%22%93}”]<\/p>\n

    Much of market research still relies on self-reported answers. We ask people questions and assume they can accurately describe how they go about making decisions \u2013 and typically also that they rationally consider all the factors before doing so. These are not realistic assumptions.<\/strong><\/p>\n

    Our decisions are influenced by context, habits, intuitive factors, fleeting thoughts, and gut reactions that these questions cannot capture. Worse, they may actively introduce biases and distortions.<\/p>\n

    In this webinar, Branding Science experts Anne-Sophie Lenoir, PhD, and Jess Finney will talk about how to avoid these pitfalls by leveraging learnings from behavioural science to craft more insightful, less biased qualitative and quantitative research \u2013 from design, through to recruitment, and to analysis.<\/p>\n

    [\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/909117366\/c098358b09?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.25.1″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ button_border_width=”0px” button_border_radius=”10px” custom_margin=”||30px||false|false” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Asset-1-1.png” title_text=”Brand planning – webinar.webp” show_bottom_space=”off” align=”center” _builder_version=”4.25.1″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Brand-planning-webinar.webp.webp” background_position=”top_center” max_height=”100px” custom_padding=”150px||150px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”The state of pharma brand planning” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.24.2″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” custom_padding=”|25px||25px|false|true” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22closed_toggle_background_color%22,%22open_toggle_background_color%22%93}”]<\/p>\n

    Brand planning is a vital but much aligned part of pharmaceutical marketing.<\/strong><\/p>\n

    All too often, it\u2019s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn\u2019t be further from this!<\/p>\n

    Join Branding Science experts Ed Corbett and Simon Fogg to discuss, the current state of branding planning in the industry, where improvements can be made and how teams can create plans that people love.<\/p>\n

    [\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/895816617\/b41ed9f95f?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ button_border_width=”0px” button_border_radius=”10px” custom_margin=”||30px||false|false” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Asset-1-1.png” title_text=”AI – webinar” show_bottom_space=”off” align=”center” _builder_version=”4.25.1″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/AI-webinar.webp” max_height=”100px” custom_padding=”150px||150px||false|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”Why AI chatbots will definitely replace the pharmaceutical insights agency ” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.25.1″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93}”]<\/p>\n

    We all know that the AI revolution is coming, but the implications on the work of pharmaceutical market research and brand strategy consulting businesses are still unclear.<\/strong><\/p>\n

    Join Branding Science’s Nick Ross and Gabe Musker as they build a pitch for a purely AI insights agency.<\/p>\n

    [\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/887596559\/6f783e0ce0?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.25.1″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ button_border_width=”0px” button_border_radius=”10px” custom_margin=”||30px||false|false” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Tab-mobile-images-02.png” title_text=”Tab – mobile images-02″ show_bottom_space=”off” align=”center” _builder_version=”4.24.2″ _module_preset=”default” max_height=”470px” max_height_tablet=”1000px” max_height_phone=”1000px” max_height_last_edited=”on|tablet” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”REFRAMING PATIENT JOURNEY” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.24.2″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22closed_toggle_background_color%22,%22open_toggle_background_color%22%93}”]<\/p>\n

    A patient journey is an insight map that enables you to keep your eyes on the stars and your feet on the ground. So how can we develop it to ensure it reaches its full potential?<\/strong><\/p>\n

    Find out at our webinar, entitled \u2018Patient journey- a new perspective and implications from an early-stage asset to an established brand\u2019.<\/p>\n

    [\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/880253799\/48327d4e22?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ button_border_width=”0px” button_border_radius=”10px” custom_margin=”||30px||false|false” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Tab-mobile-images-03.png” title_text=”Tab – mobile images-03″ show_bottom_space=”off” align=”center” _builder_version=”4.25.1″ _module_preset=”default” max_height=”470px” max_height_tablet=”470px” max_height_phone=”470px” max_height_last_edited=”on|tablet” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”HOW INSIGHTS CAN IMPROVE THE CLINICAL TRIAL EXPERIENCE” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.24.2″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22closed_toggle_background_color%22,%22open_toggle_background_color%22%93}”]<\/p>\n

    The pharmaceutical industry faces ongoing challenges recruiting and retaining participants for clinical trials. This ultimately extends the time to patients accessing life changing medicines. What can we do about this?<\/strong><\/p>\n

    Join Chris Recaldin and Andrew Cavill to explore:<\/p>\n

      \n
    • The change in mindset required to improve the trial experience<\/li>\n
    • How insights uncover the value offered by a clinical trial<\/li>\n
    • The methodological challenges that should be accommodated when conducting insight generation programmes for trial teams<\/li>\n<\/ul>\n

      [\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/1014429107\/1d4484cfaa?share=copy” button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ button_border_width=”0px” button_border_radius=”10px” custom_margin=”||30px||false|false” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Tab-mobile-images-04.png” title_text=”Tab – mobile images-04″ show_bottom_space=”off” align=”center” _builder_version=”4.25.1″ _module_preset=”default” max_height=”470px” max_height_tablet=”470px” max_height_phone=”470px” max_height_last_edited=”on|tablet” border_radii=”off|20px|20px||” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”PROPOSED MAJOR PHARMA EU LEGISLATION CHANGES” open_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” closed_toggle_background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ toggle_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”22px” open_icon_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ open_toggle_icon=”||fa||900″ open_use_icon_font_size=”on” open_icon_font_size=”22px” _builder_version=”4.24.2″ _module_preset=”default” title_text_color=”#FFFFFF” title_font=”|700|||||||” title_text_align=”left” title_font_size=”18px” closed_title_font=”|700|||||||” body_font=”|300|||||||” body_text_color=”#FFFFFF” text_orientation=”left” custom_margin=”||15px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22icon_color%22,%22open_icon_color%22%93,%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22%93}”]<\/p>\n

      What does pharma need to know about the proposed major EU legislation changes affecting our industry?<\/strong><\/p>\n

      Join Ed Corbett, our Head of Consulting, and Anne-Sophie Lenoir, Director in our Berlin office, to explore:<\/p>\n

        \n
      • The proposed changes<\/li>\n
      • The implications for pharma<\/li>\n
      • What companies need to do today to ensure future success<\/li>\n<\/ul>\n

        [\/et_pb_toggle][et_pb_button button_url=”https:\/\/vimeo.com\/845968219\/0d81985611″ button_text=”Watch webinar” button_alignment=”center” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ button_border_width=”0px” button_border_radius=”10px” custom_margin=”||30px||false|false” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        OUR WEBINARSDon\u2019t miss our exciting upcoming webinars! At Branding Science, our team of experts regularly host a range of webinars on the latest cutting-edge topics and hot talking points in our industry.On this page, you can find all the info you need about the topics of our upcoming webinars, when they are taking place, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-987510219","page","type-page","status-publish","hentry"],"yoast_head":"\nOur Webinars | Branding Science<\/title>\n<meta name=\"description\" content=\"On this page, you can find all the info you need about our upcoming and recent webinars here at Branding Science.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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