{"id":987510774,"date":"2024-10-31T17:45:53","date_gmt":"2024-10-31T17:45:53","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=987510774"},"modified":"2025-04-11T11:00:12","modified_gmt":"2025-04-11T11:00:12","slug":"etude-de-cas-des-idees-et-une-strategie-qui-ont-change-la-donne-et-qui-ont-permis-a-une-marque-pharmaceutique-populaire-de-connaitre-une-croissance-massive","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/etude-de-cas-des-idees-et-une-strategie-qui-ont-change-la-donne-et-qui-ont-permis-a-une-marque-pharmaceutique-populaire-de-connaitre-une-croissance-massive\/","title":{"rendered":"\u00c9tude de cas : Une strat\u00e9gie qui a favoris\u00e9 la croissance massive d'une marque pharmaceutique populaire"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#dbe7ed” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Image_1.png” background_size=”custom” background_image_height=”50%” background_position=”center_right” custom_margin=”||||false|false” custom_padding=”135px||135px||true|false” custom_padding_tablet=”100px||50px||false|false” custom_padding_phone=”75px||0px||false|false” background_color_phone=”#deebf1″ background_last_edited=”on|tablet” background_enable_color_phone=”on” background_enable_image_tablet=”off” background_enable_image_phone=”off” background_size_tablet=”custom” background_size_phone=”initial” background_image_width_phone=”100%” background_image_height_tablet=”39%” background_position_tablet=”bottom_right” background_position_phone=”bottom_center” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”|80px|||false|false” custom_padding_tablet=”|0px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Case study –<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font_size=”55px” header_line_height=”1.2em” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” custom_margin=”30px||0px||false|false” custom_padding=”||0px||false|false” header_font_size_tablet=”55px” header_font_size_phone=”45px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Game-changing insights and strategy that fueled massive growth for a popular pharmaceutical brand<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”|300|||||||” header_2_font_size=”25px” custom_margin=”||0px||false|false” custom_padding=”30px||||false|false” text_orientation_tablet=”left” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

This case study was written by:<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”30px||||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”2_5″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”|300|||||||” header_2_font_size=”25px” custom_margin=”||0px||false|false” custom_padding=”||10px||false|false” text_orientation_tablet=”left” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Kathy Relias<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” header_4_font=”Roboto||||||||” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Head, Strategic Commercial Development and Client Service, US<\/p>\n

Branding Science Group<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”|300|||||||” header_2_font_size=”25px” custom_margin=”||0px||false|false” custom_padding=”||10px||false|false” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Stella Pratsinakis<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” header_4_font=”Roboto||||||||” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Brand Scientist<\/p>\n

Branding Science Group<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” background_color=”rgba(237,178,46,0.15)” background_enable_image=”off” background_size=”custom” background_image_width=”20%” background_position=”center_right” custom_padding=”100px||69px||false|false” custom_padding_tablet=”100px||70px||false|false” custom_padding_phone=”75px||75px||false|false” bottom_divider_style_tablet=”curve” bottom_divider_style_phone=”curve” bottom_divider_style_last_edited=”on|tablet” bottom_divider_height_tablet=”35px” bottom_divider_height_phone=”35px” bottom_divider_height_last_edited=”on|tablet” background_last_edited=”on|desktop” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|off|off” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

The Challenge<\/strong><\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”30px||30px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” header_4_font=”Roboto||||||||” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

This highly successful pharmaceutical brand was launched a few years ago and has been in high demand as the first in its class. Now this therapeutic area is highly competitive, with several products in the space and many potential products coming to market. The company was moving ahead, seeking to understand how to leverage its recent adolescent indication as an additional driver of overall brand growth.<\/p>\n

Our client needed to address several critical objectives to inform brand strategy:<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” disabled_on=”on|off|off” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”100px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][dnxte_step_flow dnxte_use_image=”on” dnxte_badge_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-The-challenge-single-numbers-\u2013-1-V2.svg” dnxte_stepflow_alignment=”center” dnxte_stepflow_description=”<\/p>\n

Develop a patient journey with identified drivers and barriers to inform strategy for the upcoming adolescent indication. There had already been identified drivers and barriers in the category.<\/p>\n

” dnxte_direction_style=”dashed” dnxte_direction_color=”#182a39″ dnxte_direction_offsettop=”100px” dnxte_badge_bg_color=”RGBA(255,255,255,0)” dnxte_circle_size=”11px” dnxte_circle_bg_color=”#182a39″ disabled_on=”on|on|off” _builder_version=”4.27.0″ _module_preset=”default” header_font=”–et_global_heading_font|700||on|||||” header_text_color=”#182a39″ header_font_size=”28px” body_font=”–et_global_body_font|300|||||||” body_text_color=”#182a39″ border_color_all_badge_style=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/dnxte_step_flow][dnxte_step_flow dnxte_use_image=”on” dnxte_badge_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-The-challenge-single-numbers-\u2013-1-V2.svg” dnxte_stepflow_alignment=”center” dnxte_stepflow_description=”<\/p>\n

Develop a patient journey with identified drivers and barriers to inform strategy for the upcoming adolescent indication. There had already been identified drivers and barriers in the category.<\/p>\n

” dnxte_use_direction=”off” dnxte_badge_bg_color=”RGBA(255,255,255,0)” dnxte_circle_size=”11px” dnxte_circle_bg_color=”#182a39″ disabled_on=”on|off|on” _builder_version=”4.27.0″ _module_preset=”default” header_font=”–et_global_heading_font|700||on|||||” header_text_color=”#182a39″ header_font_size=”28px” body_font=”–et_global_body_font|300|||||||” body_text_color=”#182a39″ border_color_all_badge_style=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/dnxte_step_flow][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][dnxte_step_flow dnxte_use_image=”on” dnxte_badge_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-The-challenge-single-numbers-\u2013-2-V2.svg” dnxte_stepflow_alignment=”center” dnxte_stepflow_description=”<\/p>\n

Unpack the real-world emotional experience of living with the condition.<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

” dnxte_direction_style=”dashed” dnxte_direction_color=”#182a39″ dnxte_direction_offsettop=”100px” dnxte_badge_bg_color=”RGBA(255,255,255,0)” dnxte_circle_size=”11px” dnxte_circle_bg_color=”#3d86ae” disabled_on=”on|on|off” _builder_version=”4.27.0″ _module_preset=”default” header_font=”–et_global_heading_font|700||on|||||” header_text_color=”#182a39″ header_font_size=”28px” body_font=”–et_global_body_font|300|||||||” body_text_color=”#182a39″ border_color_all_badge_style=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/dnxte_step_flow][dnxte_step_flow dnxte_use_image=”on” dnxte_badge_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-The-challenge-single-numbers-\u2013-2-V2.svg” dnxte_stepflow_alignment=”center” dnxte_stepflow_description=”<\/p>\n

Unpack the real-world emotional experience of living with the condition.<\/span><\/p>\n<\/p>\n

” dnxte_use_direction=”off” dnxte_badge_bg_color=”RGBA(255,255,255,0)” dnxte_circle_size=”11px” dnxte_circle_bg_color=”#3d86ae” disabled_on=”on|off|on” _builder_version=”4.27.0″ _module_preset=”default” header_font=”–et_global_heading_font|700||on|||||” header_text_color=”#182a39″ header_font_size=”28px” body_font=”–et_global_body_font|300|||||||” body_text_color=”#182a39″ border_color_all_badge_style=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/dnxte_step_flow][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][dnxte_step_flow dnxte_use_image=”on” dnxte_badge_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-The-challenge-single-numbers-\u2013-3-V2.svg” dnxte_stepflow_alignment=”center” dnxte_stepflow_description=”<\/p>\n

Understand perceptions among Caregivers and HCPs of the adolescent indication, including its potential to drive a \u2018halo effect\u2019 for usage in adults.<\/span><\/span><\/p>\n

<\/span><\/p>\n

” dnxte_use_direction=”off” dnxte_badge_bg_color=”RGBA(255,255,255,0)” dnxte_circle_size=”11px” dnxte_circle_bg_color=”#44637b” disabled_on=”on|on|off” _builder_version=”4.27.0″ _module_preset=”default” header_font=”–et_global_heading_font|700||on|||||” header_text_color=”#182a39″ header_font_size=”28px” body_font=”–et_global_body_font|300|||||||” body_text_color=”#182a39″ border_color_all_badge_style=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/dnxte_step_flow][dnxte_step_flow dnxte_use_image=”on” dnxte_badge_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-The-challenge-single-numbers-\u2013-3-V2.svg” dnxte_stepflow_alignment=”center” dnxte_stepflow_description=”<\/p>\n

Understand perceptions among Caregivers and HCPs of the adolescent indication, including its potential to drive a \u2018halo effect\u2019 for usage in adults.<\/span><\/p>\n

” dnxte_use_direction=”off” dnxte_badge_bg_color=”RGBA(255,255,255,0)” dnxte_circle_size=”11px” dnxte_circle_bg_color=”#44637b” disabled_on=”on|off|on” _builder_version=”4.27.0″ _module_preset=”default” header_font=”–et_global_heading_font|700||on|||||” header_text_color=”#182a39″ header_font_size=”28px” body_font=”–et_global_body_font|300|||||||” body_text_color=”#182a39″ border_color_all_badge_style=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/dnxte_step_flow][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_6,1_6,1_6″ make_equal=”on” disabled_on=”off|on|on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

The Challenge<\/strong><\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”30px||30px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” header_4_font=”Roboto||||||||” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

This highly successful pharmaceutical brand was launched a few years ago and has been in high demand as the first in its class. Now this therapeutic area is highly competitive, with several products in the space and many potential products coming to market. The company was moving ahead, seeking to understand how to leverage its recent adolescent indication as an additional driver of overall brand growth.<\/p>\n

Our client needed to address several critical objectives to inform brand strategy:<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-The-challenge-single-numbers-\u2013-1.svg” title_text=”BSC_Pharma brand growth -The challenge – single numbers \u2013 1″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” width_tablet=”” width_phone=”30%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#182a39″ custom_margin=”10px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Develop a patient journey with identified drivers and barriers to inform strategy for the upcoming adolescent indication. There had already been identified drivers and barriers in the category.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”25px||||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-The-challenge-single-numbers-\u2013-2.svg” title_text=”BSC_Pharma brand growth -The challenge – single numbers \u2013 2″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” width_tablet=”” width_phone=”30%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#182a39″ custom_margin=”10px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Unpack the real-world emotional experience of living with the condition.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”25px||||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-The-challenge-single-numbers-\u2013-3.svg” title_text=”BSC_Pharma brand growth -The challenge – single numbers \u2013 3″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” width_tablet=”” width_phone=”30%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#182a39″ custom_margin=”10px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Understand perceptions among Caregivers and HCPs of the adolescent indication, including its potential to drive a \u2018halo effect\u2019 for usage in adults.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” prev_background_color=”rgba(237,178,46,0.15)” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” custom_padding=”200px||150px||false|false” custom_padding_tablet=”140px||140px||true|false” custom_padding_phone=”140px||140px||true|false” top_divider_style=”curve” top_divider_height=”60px” top_divider_height_tablet=”30px” top_divider_height_phone=”30px” top_divider_height_last_edited=”on|desktop” bottom_divider_height=”60px” bottom_divider_flip=”vertical” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” max_width=”2560px” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

OUR APPROACH<\/h3>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”30px||30px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” width=”80%” module_alignment=”center” custom_margin=”10px||0px||false|false” custom_padding=”||30px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

We executed a multi-faceted approach with a diverse group of stakeholders to garner insights and develop tactics to activate an evolving strategy. The first step was getting feedback from internal stakeholders about their knowledge and experience with a particular condition and therapy area. We then sought customer feedback, featuring a comprehensive patient and caregiver journey engagement.<\/p>\n

To help stakeholders understand the objectives and the co-creation process to align on patient journey goals and approaches, we hosted sessions through the engagement from kickoff to activation.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”28px” locked=”off” global_colors_info=”{}”]<\/p>\n

Highlights of our approach included:<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][dnxte_coverflowslider_parent dnxte_coverflow_speed=”900″ dnxte_coverflow_spacebetween=”30″ dnxte_coverflow_arrows=”on” dnxte_coverflow_dots_color=”#fbf0d5″ dnxte_coverflow_dots_active_color=”#edb22e” dnxte_coverflow_arrow_size=”81″ _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][dnxte_coverflowslider_child coverflowslider_layouts=”below-image” coverflowslider_content=”<\/p>\n

Online and social media scraping to capture the patient voice and understand the preferred language of the customer to provide additional depth and understanding of the physical and emotional journey for both adolescents with the condition and their caregivers.<\/p>\n

” coverflowslider_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Image_2.png” coverflowslider_content_padding=”20px|20px|20px|20px|false|false” _builder_version=”4.27.0″ _module_preset=”default” content_font=”–et_global_body_font|300|||||||” content_text_color=”#FFFFFF” background_color=”#44637b” background_enable_color=”on” border_radii=”on|20px|20px|20px|20px” border_radii_content=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=”below-image” coverflowslider_content=”<\/p>\n

Qualitative research, including written pre-work sessions and in-depth interviews, were conducted to understand adolescents\u2019 experiences living with the condition, as well as the perspectives of their caregivers and HCPs treating both adolescents and adults with the condition.<\/p>\n

” coverflowslider_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Image_3.png” coverflowslider_content_padding=”20px|20px|20px|20px|false|false” _builder_version=”4.27.0″ _module_preset=”default” content_font=”–et_global_body_font|300|||||||” content_text_color=”#FFFFFF” background_color=”#44637b” background_enable_color=”on” border_radii=”on|20px|20px|20px|20px” border_radii_content=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=”below-image” coverflowslider_content=”<\/p>\n

We used our patient and HCP expert panel technique to validate and empower next steps, presenting firsthand adolescent and caregiver interview clips to HCPs to develop authentic insights and reveal the behavioral science behind managing and treating the condition.<\/p>\n

” coverflowslider_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Image_4.png” coverflowslider_content_padding=”20px|20px|20px|20px|false|false” _builder_version=”4.27.0″ _module_preset=”default” content_font=”–et_global_body_font|300|||||||” content_text_color=”#FFFFFF” background_color=”#44637b” background_enable_color=”on” border_radii=”on|20px|20px|20px|20px” border_radii_content=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=”below-image” coverflowslider_content=”<\/p>\n

Patients are sensitive about their condition, therefore special recruiting techniques including personalized patient centric outreach were used through the engagement. Our fieldwork organization, Just Worldwide, a division of Branding Science Group, provided the recruiting.<\/p>\n

” coverflowslider_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Image_5.png” coverflowslider_content_padding=”20px|20px|20px|20px|false|false” _builder_version=”4.27.0″ _module_preset=”default” content_font=”–et_global_body_font|300|||||||” content_text_color=”#FFFFFF” background_color=”#44637b” background_enable_color=”on” border_radii=”on|20px|20px|20px|20px” border_radii_content=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=”below-image” coverflowslider_content=”<\/p>\n

Our moderators made sure respondents were comfortable during the entirety of their participation in the research from start to finish.<\/p>\n

” coverflowslider_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Image_6.png” coverflowslider_content_padding=”20px|20px|20px|20px|false|false” _builder_version=”4.27.0″ _module_preset=”default” content_font=”–et_global_body_font|300|||||||” content_text_color=”#FFFFFF” background_color=”#44637b” background_enable_color=”on” border_radii=”on|20px|20px|20px|20px” border_radii_content=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/dnxte_coverflowslider_child][\/dnxte_coverflowslider_parent][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Our-approach-CTA_.svg” title_text=”BSC_Pharma brand growth _Our approach CTA_” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

As a result of our partnership with this product\u2019s brand and insights teams and their activation of our recommendations, their brand has grown dramatically in the past year alone. The strategy built for adolescents and caregivers was activated with marketing and support tactics to propel overall growth and the brand keeps growing!<\/strong><\/p>\n

” content_phone=”<\/p>\n

As a result of our partnership with this product\u2019s brand and insights teams and their activation of our recommendations, their brand has grown dramatically in the past year alone. The strategy built for adolescents and caregivers was activated with marketing and support tactics to propel overall growth and the brand keeps growing!<\/strong><\/p>\n

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As a result of our partnership with this product\u2019s brand and insights teams and their activation of our recommendations, their brand has grown dramatically in the past year alone. The strategy built for adolescents and caregivers was activated with marketing and support tactics to propel overall growth and the brand keeps growing!<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” next_background_color=”#d1e3f2″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#3d86ae” background_enable_image=”off” background_size=”custom” background_image_width=”30%” background_position=”center_right” background_horizontal_offset=”10%” custom_padding=”150px||150px||false|false” top_divider_style=”curve” top_divider_height=”60px” top_divider_flip=”vertical” top_divider_height_tablet=”30px” top_divider_height_phone=”30px” top_divider_height_last_edited=”on|tablet” bottom_divider_style=”curve” bottom_divider_height=”60px” bottom_divider_height_tablet=”30px” bottom_divider_height_phone=”30px” bottom_divider_height_last_edited=”on|desktop” background_last_edited=”on|tablet” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”40px” header_3_text_color=”#FFFFFF” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

GRowth outcome<\/h3>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”30px||30px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#FFFFFF” width=”100%” custom_margin=”10px||0px||false|false” custom_padding=”||30px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

As a result of our partnership with the product, brand, and insights teams, the brand has experienced dramatic growth over the past year. By taking a holistic view of the patient journey, we helped foster meaningful change by clearly understanding the needs of adolescents and their caregivers.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Hotspot-image_Growth-Outcome-3-.svg” title_text=”BSC_Pharma brand growth _Hotspot image_Growth Outcome 3-” align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#FFFFFF” custom_margin=”10px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Our strategic and tactical solutions included recommendations for stakeholder education of this condition, updated guidelines and optimized cost and access to the product.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Hotspot-image_Growth-Outcome-2-.svg” title_text=”BSC_Pharma brand growth _Hotspot image_Growth Outcome 2-” align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#FFFFFF” custom_margin=”10px||||false|false” global_colors_info=”{}”]<\/p>\n

Insights informed effective marketing, messaging, and patient support initiatives.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Hotspot-image_Growth-Outcome-1-.svg” title_text=”BSC_Pharma brand growth _Hotspot image_Growth Outcome 1-” align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#FFFFFF” custom_margin=”10px||||false|false” global_colors_info=”{}”]<\/p>\n

The revised approach, and successful activation by our client, resulted in a 55% increase<\/strong> in overall sales growth year over year and the brand keeps growing.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#d1e3f2″ background_enable_image=”off” background_size=”custom” background_image_width=”30%” background_position=”center_right” background_horizontal_offset=”10%” background_last_edited=”on|tablet” background_enable_image_tablet=”off” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”1px|auto||auto||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#182a39″ header_font_size=”36px” header_3_text_color=”#182a39″ header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Get in touch<\/h3>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_position=”center” divider_weight=”3px” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||10px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#182a39″ text_font_size=”22px” text_line_height=”1.2em” header_font=”|300|||||||” header_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Branding Science Group is an insights-led consultancy. We work across the product life cycle from clinical trials to patent expiration. Our behavioral focus on patients enables life sciences companies to make smart decisions for patient futures.<\/p>\n

We now use AI to create agile and efficient learnings, providing the \u2018Whys\u2019 around the patient journey. To learn more, contact us:<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Image-8.png” alt=”Pharma brand case study” title_text=”BSC_Pharma brand growth _Image 8″ show_bottom_space=”off” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”73%” module_alignment=”center” custom_padding=”||20px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font=”|300|||||||” header_2_font_size=”25px” custom_margin=”||0px||false|false” custom_padding=”||10px||false|false” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Stella Pratsinakis<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” header_4_font=”Roboto||||||||” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Brand Scientist<\/p>\n

Branding Science Group<\/strong><\/p>\n

stella.pratsinakis@branding-science.com<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Case study -Game-changing insights and strategy that fueled massive growth for a popular pharmaceutical brandThis case study was written by:Kathy ReliasHead, Strategic Commercial Development and Client Service, US Branding Science GroupStella PratsinakisBrand Scientist Branding Science GroupThe ChallengeThis highly successful pharmaceutical brand was launched a few years ago and has been in high demand as the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-987510774","page","type-page","status-publish","hentry"],"yoast_head":"\nCase study: Fuelling massive growth for a popular pharma brand<\/title>\n<meta name=\"description\" content=\"Here\u2019s how our partnership with a popular pharma brand resulted in their dramatic growth \u2013 click here to read the full case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/etude-de-cas-des-idees-et-une-strategie-qui-ont-change-la-donne-et-qui-ont-permis-a-une-marque-pharmaceutique-populaire-de-connaitre-une-croissance-massive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study: Fuelling massive growth for a popular pharma brand\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s how our partnership with a popular pharma brand resulted in their dramatic growth \u2013 click here to read the full case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding-science.com\/fr\/etude-de-cas-des-idees-et-une-strategie-qui-ont-change-la-donne-et-qui-ont-permis-a-une-marque-pharmaceutique-populaire-de-connaitre-une-croissance-massive\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T11:00:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/case-study-game-changing-insights-and-strategy-that-fueled-massive-growth-for-a-popular-pharmaceutical-brand\\\/\",\"url\":\"https:\\\/\\\/branding-science.com\\\/case-study-game-changing-insights-and-strategy-that-fueled-massive-growth-for-a-popular-pharmaceutical-brand\\\/\",\"name\":\"Case study: Fuelling massive growth for a popular pharma brand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\"},\"datePublished\":\"2024-10-31T17:45:53+00:00\",\"dateModified\":\"2025-04-11T11:00:12+00:00\",\"description\":\"Here\u2019s how our partnership with a popular pharma brand resulted in their dramatic growth \u2013 click here to read the full case study.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/case-study-game-changing-insights-and-strategy-that-fueled-massive-growth-for-a-popular-pharmaceutical-brand\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/branding-science.com\\\/case-study-game-changing-insights-and-strategy-that-fueled-massive-growth-for-a-popular-pharmaceutical-brand\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/case-study-game-changing-insights-and-strategy-that-fueled-massive-growth-for-a-popular-pharmaceutical-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/branding-science.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case study: Strategy that fueled massive growth for a popular pharma brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\",\"url\":\"https:\\\/\\\/branding-science.com\\\/\",\"name\":\"Branding Science\",\"description\":\"Your SUPER-powered WP Engine Site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/branding-science.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9tude de cas : Alimenter la croissance massive d'une marque pharmaceutique populaire","description":"Voici comment notre partenariat avec une marque pharmaceutique populaire a abouti \u00e0 une croissance spectaculaire - 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