{"id":987510874,"date":"2024-11-20T09:45:57","date_gmt":"2024-11-20T09:45:57","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=987510874"},"modified":"2024-11-21T15:47:26","modified_gmt":"2024-11-21T15:47:26","slug":"parcours-du-patient","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/parcours-du-patient\/","title":{"rendered":"Parcours du patient"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#dae8ef&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-PJ-Top-banner.webp&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;150px||250px||false|false&#8221; custom_padding_tablet=&#8221;100px||250px||false|false&#8221; custom_padding_phone=&#8221;75px||0px||false|false&#8221; background_color_phone=&#8221;#dae8ef&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_color_phone=&#8221;on&#8221; background_image_tablet=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/BRS-PJ-Top-banner.webp&#8221; background_image_phone=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-PJ-Top-banner-mobile.webp&#8221; background_enable_image_tablet=&#8221;on&#8221; background_enable_image_phone=&#8221;on&#8221; background_size_phone=&#8221;custom&#8221; background_image_width_phone=&#8221;100%&#8221; background_position_phone=&#8221;bottom_center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||300px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|80px|||false|false&#8221; custom_padding_tablet=&#8221;|100px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;55px&#8221; header_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_phone=&#8221;45px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Patient Journey<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The patient journey isn\u2019t one size fits all; its relevance, usages and implications depend on the disease in question and the stage of the asset development process.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Blue-blob-graph.webp&#8221; background_size=&#8221;custom&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;0%&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;75px||75px||true|false&#8221; custom_padding_tablet=&#8221;75px||75px||false|false&#8221; custom_padding_phone=&#8221;75px||75px||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;40px&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">The challenge<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>We believe a successful patient journey starts by answering some fundamental questions:<\/strong><\/p>\n<p><strong>Early phase<\/strong><\/p>\n<p>In the early phases, the foundations of the strategy should be laid to ensure the best chance of success at launch. This should:<\/p>\n<ul><\/ul>\n<ul>\n<li>Excite the organisation and inform the company vision.<\/li>\n<li>Provide a deep understanding of the current patient experience and unmet needs.<\/li>\n<li>Help identify critical roadblocks that need to be addressed now to be in play for launch.<\/li>\n<li>Guide elements of the clinical trial design (e.g. PROs) and support better engagement with the clinical trial program.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/AdobeStock_637047938.png&#8221; title_text=&#8221;AdobeStock_637047938&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|40px|40px|40px|40px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; next_background_color=&#8221;#3d86ae&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(237,178,46,0.15)&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-PJ-Later-phase-desktop.webp&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;32%&#8221; background_position=&#8221;center_left&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;50px||100px||false|false&#8221; custom_padding_phone=&#8221;75px||75px||false|false&#8221; bottom_divider_style=&#8221;curve&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_style_tablet=&#8221;curve&#8221; bottom_divider_style_phone=&#8221;curve&#8221; bottom_divider_style_last_edited=&#8221;on|tablet&#8221; bottom_divider_height_tablet=&#8221;35px&#8221; bottom_divider_height_phone=&#8221;35px&#8221; bottom_divider_height_last_edited=&#8221;on|desktop&#8221; 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custom_padding=&#8221;|100px||100px|false|false&#8221; custom_padding_tablet=&#8221;|100px||100px|false|false&#8221; custom_padding_phone=&#8221;|20px||20px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; header_4_font=&#8221;Roboto||||||||&#8221; custom_margin=&#8221;10px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Later phase<\/strong><\/p>\n<p>The focus on the patient journey is to provide the deep emotional insight that will support brand building and campaign launch by:<\/p>\n<ul><\/ul>\n<ul>\n<li>Allowing the creation of an emotionally engaging positioning, brand identity and compelling brand narrative, and providing foundations for the creative brief.<\/li>\n<li>Bringing patient centricity into comms development, including engaging patient personas.<\/li>\n<li>Informing strategic drivers for launch preparation and planning.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3d86ae&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-CTE-Get-in-touch-v2.webp&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;30%&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;10%&#8221; custom_padding=&#8221;100px||100px||true|&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_image_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px|auto||auto||&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;36px&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Get in touch<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.2em&#8221; header_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Got a question, or want to find out more? We\u2019d love to hear from you. Click here to get in touch.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MiJ9fQ==@&#8221; button_text=&#8221;Contact us&#8221; _builder_version=&#8221;4.23.1&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#edb22e&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;12px&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(61,134,174,0.1)&#8221; custom_padding=&#8221;||75px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;40px&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">The Branding Science solution<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;24px&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; custom_padding_tablet=&#8221;|0px||0px|false|true&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Early phases:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dnxte_coverflowslider_parent dnxte_coverflow_arrow_position=&#8221;outer&#8221; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; content_font_size=&#8221;18px&#8221; content_line_height=&#8221;1.4em&#8221; custom_padding=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][dnxte_coverflowslider_child admin_label_text=&#8221;Alignment and program kick off&#8221; coverflowslider_layouts=&#8221;below-image&#8221; coverflowslider_text=&#8221;Alignment and program kick off&#8221; coverflowslider_content=&#8221;<\/p>\n<p style=%22text-align: center;%22>A program alignment meeting is crucial to establish the key success factors for the program and ensure the methodology can answer your business questions.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-SEG-Qualitive-research.webp&#8221; coverflowslider_text_padding=&#8221;25px||||false|false&#8221; coverflowslider_content_padding=&#8221;|25px|25px|25px|false|false&#8221; coverflowslider_image_padding=&#8221;50px|75px|0px|75px|false|false&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; content_font=&#8221;Roboto|300|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child admin_label_text=&#8221;Data distillery market and insight synthesis&#8221; coverflowslider_layouts=&#8221;below-image&#8221; coverflowslider_text=&#8221;Data distillery market and insight synthesis&#8221; coverflowslider_content=&#8221;<\/p>\n<p style=%22text-align: center;%22>We start our engagement with a data distillery \u2013 desk research on your asset, competitors and state of the category, plus available primary and secondary research \u2013 to establish an insights foundation.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-OA-Late-Asset.webp&#8221; coverflowslider_text_padding=&#8221;25px||||false|false&#8221; coverflowslider_content_padding=&#8221;|25px|25px|25px|false|false&#8221; coverflowslider_image_padding=&#8221;50px|75px|0px|75px|false|false&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; content_font=&#8221;Roboto|300|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child admin_label_text=&#8221;Insights generation&#8221; coverflowslider_layouts=&#8221;below-image&#8221; coverflowslider_text=&#8221;Insights generation&#8221; coverflowslider_content=&#8221;<\/p>\n<p style=%22text-align: center;%22>Methodology is customised, though typically has qualitative research focused on functional\/clinical aspects of the patient experience, and areas for improvement.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-PJ-Insight-generation.webp&#8221; coverflowslider_text_padding=&#8221;25px||||false|false&#8221; coverflowslider_content_padding=&#8221;|25px|25px|25px|false|false&#8221; coverflowslider_image_padding=&#8221;50px|75px|0px|75px|false|false&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; content_font=&#8221;Roboto|300|||||||&#8221; 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_module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dnxte_coverflowslider_parent dnxte_coverflow_arrow_position=&#8221;outer&#8221; module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][dnxte_coverflowslider_child admin_label_text=&#8221;Alignment and program kick off&#8221; coverflowslider_layouts=&#8221;below-image&#8221; coverflowslider_text=&#8221;Alignment and program kick off&#8221; coverflowslider_content=&#8221;<\/p>\n<p style=%22text-align: center;%22>A program alignment meeting is crucial to establish the key success factors for the program and ensure the methodology can answer your business questions.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-SEG-Discovery-workshop.webp&#8221; coverflowslider_text_padding=&#8221;25px||||false|false&#8221; coverflowslider_content_padding=&#8221;|25px|25px|25px|false|false&#8221; coverflowslider_image_padding=&#8221;50px|75px|0px|75px|false|false&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; content_font=&#8221;Roboto|300|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child admin_label_text=&#8221;In-depth qualitative interviews&#8221; coverflowslider_layouts=&#8221;below-image&#8221; coverflowslider_text=&#8221;In-depth qualitative interviews&#8221; coverflowslider_content=&#8221;<\/p>\n<p style=%22text-align: center;%22>Qualitative interviews are the foundation, providing a deep and holistic portrait focused on the interplay of the physical or emotional experience. This is most impactful with a variety of stakeholders (at least patients, carers and HCPs).<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-CTE-Pain-point-identification.webp&#8221; coverflowslider_text_padding=&#8221;25px||||false|false&#8221; coverflowslider_content_padding=&#8221;|25px|25px|25px|false|false&#8221; coverflowslider_image_padding=&#8221;50px|75px|0px|75px|false|false&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; content_font=&#8221;Roboto|300|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child admin_label_text=&#8221;Patient\/carer extended engagement&#8221; coverflowslider_layouts=&#8221;below-image&#8221; coverflowslider_text=&#8221;Patient\/carer extended engagement&#8221; coverflowslider_content=&#8221;<\/p>\n<p style=%22text-align: center;%22>Extended engagements are key to rich insights, enabling patients and carers space to reflect on their journey.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-PJ-Patient-and-carer.webp&#8221; coverflowslider_text_padding=&#8221;25px||||false|false&#8221; coverflowslider_content_padding=&#8221;|25px|25px|25px|false|false&#8221; coverflowslider_image_padding=&#8221;50px|75px|0px|75px|false|false&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; content_font=&#8221;Roboto|300|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child admin_label_text=&#8221;PEP\u2122 Talks&#8221; coverflowslider_layouts=&#8221;below-image&#8221; coverflowslider_text=&#8221;PEP\u2122 Talks&#8221; coverflowslider_content=&#8221;<\/p>\n<p style=%22text-align: center;%22>We use PEP\u2122 Talks for another layer of validation data to build confidence in the journey as a guide for your strategic decisions.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-PJ-PEP-talk.webp&#8221; coverflowslider_text_padding=&#8221;25px||||false|false&#8221; coverflowslider_content_padding=&#8221;|25px|25px|25px|false|false&#8221; coverflowslider_image_padding=&#8221;50px|75px|0px|75px|false|false&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; content_font=&#8221;Roboto|300|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child admin_label_text=&#8221;Strategic activation workshop&#8221; coverflowslider_layouts=&#8221;below-image&#8221; coverflowslider_text=&#8221;Strategic activation workshop&#8221; coverflowslider_content=&#8221;<\/p>\n<p style=%22text-align: center;%22>We finish the project with a BSc-facilitated workshop with the full client team. Workshops are structured to achieve team alignment and consensus, from an agenda tailored to your needs.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-PJ-Launch-Later-phase.webp&#8221; coverflowslider_text_padding=&#8221;25px||||false|false&#8221; coverflowslider_content_padding=&#8221;|25px|25px|25px|false|false&#8221; coverflowslider_image_padding=&#8221;50px|75px|0px|75px|false|false&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; content_font=&#8221;Roboto|300|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][\/dnxte_coverflowslider_parent][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; prev_background_color=&#8221;rgba(61,134,174,0.1)&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Blue-blob.webp&#8221; background_size=&#8221;custom&#8221; background_position=&#8221;center_left&#8221; custom_padding=&#8221;150px||100px||false|false&#8221; custom_padding_tablet=&#8221;100px||75px||false|false&#8221; custom_padding_phone=&#8221;100px||75px||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;vertical&#8221; top_divider_height_tablet=&#8221;35px&#8221; top_divider_height_phone=&#8221;35px&#8221; top_divider_height_last_edited=&#8221;on|desktop&#8221; bottom_divider_height_tablet=&#8221;35px&#8221; bottom_divider_height_phone=&#8221;35px&#8221; bottom_divider_height_last_edited=&#8221;on|tablet&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_image_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;40px&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Why branding science<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_6,1_6,1_6&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-CTE-Why-Branding-Science.png&#8221; title_text=&#8221;BRS &#8211; CTE &#8211; Why Branding Science&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;85%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;left&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|40px|40px|40px|40px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>1<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px|0px||0px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">We are a global insight-led pharmaceutical consultancy, built upon a foundation of behavioural, marketing and data sciences.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>2<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Our work harnesses commercially meaningful insight to create world class strategies for brands, portfolios and early-stage assets.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>3<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; custom_margin=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">We act with courage and conviction, challenging the status quo to elevate thinking and enable positive change.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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