{"id":987511644,"date":"2025-04-25T08:50:13","date_gmt":"2025-04-25T08:50:13","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=987511644"},"modified":"2025-10-08T09:03:59","modified_gmt":"2025-10-08T09:03:59","slug":"etudes-de-cas-2","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/etudes-de-cas-2\/","title":{"rendered":"\u00c9tudes de cas"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Latest_news_banner_2.svg&#8221; background_position=&#8221;bottom_center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;150px||150px||true|false&#8221; custom_padding_tablet=&#8221;100px||250px||false|false&#8221; custom_padding_phone=&#8221;75px||0px||false|false&#8221; background_color_tablet=&#8221;gcid-9038a7f3-ee3f-4d61-9801-7c1fd865d42b&#8221; background_color_phone=&#8221;#deebf1&#8243; background_last_edited=&#8221;on|desktop&#8221; background_enable_color_tablet=&#8221;on&#8221; background_enable_color_phone=&#8221;on&#8221; background_enable_image_tablet=&#8221;off&#8221; background_enable_image_phone=&#8221;off&#8221; background_size_phone=&#8221;custom&#8221; background_image_width_phone=&#8221;100%&#8221; background_position_phone=&#8221;bottom_center&#8221; global_colors_info=&#8221;{%22gcid-9038a7f3-ee3f-4d61-9801-7c1fd865d42b%22:%91%22background_color%22%93}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||75px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;55px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_phone=&#8221;45px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Case studies<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edb22e&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Roboto Condensed|300|||||||&#8221; header_2_font_size=&#8221;23px&#8221; header_2_line_height=&#8221;1.2em&#8221; max_width=&#8221;70%&#8221; max_width_tablet=&#8221;85%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span data-teams=\"true\"><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW141378966 BCX0\"><span class=\"NormalTextRun SCXW141378966 BCX0\">Our case studies highlight our <\/span><span class=\"NormalTextRun SCXW141378966 BCX0\">focused, relentless pursuit to help our clients develop successful brands.<\/span><span class=\"NormalTextRun SCXW141378966 BCX0\"> <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW141378966 BCX0\">Take a look<\/span><span class=\"NormalTextRun SCXW141378966 BCX0\"> at some of our success stories below.<\/span><\/span><span class=\"EOP SCXW141378966 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;off|desktop&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;12px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Brand-planning-webinar.webp.webp&#8221; alt=&#8221;Pharma brand case study&#8221; title_text=&#8221;Brand planning &#8211; webinar.webp&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_4_text_color=&#8221;gcid-heading-color&#8221; custom_margin=&#8221;|30px|20px|30px|false|true&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_4_text_color%22%93}&#8221;]<\/p>\n<h4 class=\"p1\"><b>Message Optimisation that Uncovers the &#8216;Why&#8217;<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk4NzUxMjA0MCJ9fQ==@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;View case study&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;gcid-heading-color&#8221; 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box_shadow_blur=&#8221;12px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2025\/02\/BSC_3815_Take-the-pain-out-of-brand-planning-webinar-website-image-700&#215;465-1.png&#8221; title_text=&#8221;BSC_3815_Take-the-pain-out-of-brand-planning-webinar-website-image-700&#215;465&#8243; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_4_text_color=&#8221;gcid-heading-color&#8221; custom_margin=&#8221;|30px|20px|30px|false|true&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_4_text_color%22%93}&#8221;]<\/p>\n<h4 class=\"p1\"><b>Impactful Positioning: The Key to Effective Brand Strategy<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk4NzUxMjAyNSJ9fQ==@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;View case study&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;gcid-heading-color&#8221; button_bg_color=&#8221;gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;9px&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;|30px||30px|false|true&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22button_bg_color%22%93,%22gcid-heading-color%22:%91%22button_text_color%22%93,%22gcid-9038a7f3-ee3f-4d61-9801-7c1fd865d42b%22:%91%22button_text_color__hover%22%93}&#8221; button_text_color__hover_enabled=&#8221;on|desktop&#8221; button_text_color__hover=&#8221;#deebf1&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;12px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2024\/11\/BSC_Pharma-brand-growth-_Image_3.png&#8221; alt=&#8221;Pharma brand case study&#8221; title_text=&#8221;BSC_Pharma brand growth _Image_3&#8243; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_4_text_color=&#8221;gcid-heading-color&#8221; custom_margin=&#8221;|30px|20px|30px|false|true&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_4_text_color%22%93}&#8221;]<\/p>\n<h4>From Insights to Action: Driving First-Line Adoption Through Behavioral Strategy<\/h4>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk4NzUxMjAyOCJ9fQ==@&#8221; 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box_shadow_blur=&#8221;12px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2025\/05\/Reconceptualizing-global-ATUs-case-study-image.png&#8221; title_text=&#8221;Reconceptualizing-global-ATUs-case-study-image&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_4_text_color=&#8221;gcid-heading-color&#8221; custom_margin=&#8221;|30px|20px|30px|false|true&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_4_text_color%22%93}&#8221;]<\/p>\n<h4 class=\"p1\"><span class=\"s1\"><b>Reconceptualizing global ATUs as a Giving Tree:<span>\u00a0<\/span><\/b><\/span><b>How we extended the value and ROI for a rare disease launch insights and brand team<\/b><\/h4>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/branding-science.com\/case-study-reconceptualizing-global-atus-as-a-giving-tree\/%20&#8243; 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