{"id":987511724,"date":"2025-05-14T09:33:00","date_gmt":"2025-05-14T09:33:00","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=987511724"},"modified":"2026-10-06T12:32:37","modified_gmt":"2026-10-06T12:32:37","slug":"code-de-conduite","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/code-de-conduite\/","title":{"rendered":"Code de conduite"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;policy-container&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.policy-container h1, .policy-container h2, .policy-container h3, .policy-container h4{||  margin-top: 1em||}||&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h1><strong>BRANDING SCIENCE GROUP CODE OF CONDUCT AND SUPPLIER STANDARDS<\/strong><\/h1>\n<p><strong>Version 2.0<\/strong><\/p>\n<h3><strong>Introduction<\/strong><\/h3>\n<p>Our mission is to enable pharma to make better decisions for better patient futures. We deliver on this mission through our company values: Self-Belief, Passion, Courage, Growth, Smarts, and Respect for Differences. These values underpin the way we conduct business and guide every decision we make.<\/p>\n<p>This Code of Conduct and Supplier Standards sets out Branding Science Group&#8217;s expectations regarding ethical behaviour, legal compliance, integrity, human rights, environmental responsibility and business conduct. It applies to everyone acting for or on behalf of Branding Science and establishes the standards we expect from our employees, suppliers, contractors, consultants, agents, subcontractors and other business partners.<\/p>\n<p>Business ethics is central to the sustainability and long-term success of Branding Science. We conduct our business honestly, responsibly and transparently, and we expect those who work with us to do the same.<\/p>\n<h3><strong>To Whom This Code Applies<\/strong><\/h3>\n<p>This Code applies to:<\/p>\n<ul>\n<li>All Branding Science employees<\/li>\n<li>Executive Management and Board Directors<\/li>\n<li>Temporary workers and contractors<\/li>\n<li>Suppliers and service providers<\/li>\n<li>Subcontractors and agents<\/li>\n<li>Third-Party Representatives acting on behalf of Branding Science<\/li>\n<li>Any other individual or organisation conducting business for or on behalf of Branding Science Group<\/li>\n<li>All individuals and organisations covered by this Code are expected to understand its requirements and conduct themselves accordingly.<\/li>\n<\/ul>\n<h3><strong>Branding Science&#8217;s Commitment to Business Ethics<\/strong><\/h3>\n<p>Branding Science is committed to the highest standards of ethical business conduct. We operate globally and comply with the laws, regulations, standards and industry requirements that apply to our activities. This includes anti-corruption legislation, human rights principles, labour standards, data privacy requirements and environmental obligations.<\/p>\n<p>We are committed to:<\/p>\n<ul>\n<li>Acting with integrity and transparency<\/li>\n<li>Preventing corruption, bribery, fraud and unethical behaviour<\/li>\n<li>Respecting internationally recognised human rights<\/li>\n<li>Protecting confidential and personal information<\/li>\n<li>Promoting sustainable business practices<\/li>\n<li>Providing safe and respectful working environments<\/li>\n<li>Preventing modern slavery and human trafficking throughout our operations and supply chains<\/li>\n<\/ul>\n<p>Every person working for or with Branding Science shares responsibility for upholding these commitments.<\/p>\n<h3><strong>Speaking Up<\/strong><\/h3>\n<p>Branding Science encourages an open and honest culture of trust, integrity and accountability. Anyone who becomes aware of actual or suspected misconduct, unethical behaviour or violations of this Code is encouraged to raise their concerns promptly.<\/p>\n<p>Concerns may relate to:<\/p>\n<ul>\n<li>Bribery or corruption<\/li>\n<li>Fraud or dishonesty<\/li>\n<li>Human rights abuses<\/li>\n<li>Modern slavery<\/li>\n<li>Workplace or sexual harassment<\/li>\n<li>Data privacy breaches<\/li>\n<li>Health and safety concerns<\/li>\n<li>Environmental violations<\/li>\n<li>Any other unethical or unlawful conduct<\/li>\n<\/ul>\n<p>Concerns should be raised through:<\/p>\n<ul>\n<li>Management channels<\/li>\n<li>People &amp; Culture<\/li>\n<li>Compliance<\/li>\n<li>The Group Whistleblowing Process<\/li>\n<li>Email: <strong>contact@branding-science.com.<\/strong> All reports made in good faith will be treated seriously and investigated appropriately.<\/li>\n<\/ul>\n<h3><strong>Non-Retaliation<\/strong><\/h3>\n<p>Branding Science does not tolerate retaliation against anyone who:<\/p>\n<ul>\n<li>Raises a concern in good faith<\/li>\n<li>Reports suspected misconduct<\/li>\n<li>Refuses to engage in unethical conduct<\/li>\n<li>Participates in an investigation<\/li>\n<\/ul>\n<p>Any retaliation against an individual for speaking up will be treated as a serious breach of this Code.<\/p>\n<h3><strong>General Business Ethics<\/strong><\/h3>\n<h3><strong>Anti-Bribery and Corruption<\/strong><\/h3>\n<p>Branding Science competes fairly and ethically. We do not offer, promise, provide or accept bribes, kickbacks or any other improper advantage. This prohibition applies whether payments are made directly or through third parties.<\/p>\n<p>Improper advantages may include:<\/p>\n<ul>\n<li>Cash payments<\/li>\n<li>Gifts<\/li>\n<li>Hospitality<\/li>\n<li>Entertainment<\/li>\n<li>Travel<\/li>\n<li>Accommodation<\/li>\n<li>Services or other benefits intended to improperly influence a business decision<\/li>\n<\/ul>\n<p>Facilitation payments are prohibited in all circumstances.<\/p>\n<h3><strong>Fraud Prevention<\/strong><\/h3>\n<p>We are committed to preventing, detecting and addressing fraud.<\/p>\n<p>Fraud includes:<\/p>\n<ul>\n<li>Theft of funds or assets<\/li>\n<li>Falsification of records<\/li>\n<li>False expense claims<\/li>\n<li>Manipulation of financial data<\/li>\n<li>Misuse or forgery of documents<\/li>\n<li>Deliberate misrepresentation of information<\/li>\n<\/ul>\n<p>Employees and business partners must act honestly and maintain the highest standards of integrity.<\/p>\n<h3><strong>Books and Records<\/strong><\/h3>\n<p>Business records must be complete, accurate, truthful and maintained appropriately.<\/p>\n<p>Invoices, expenses, contracts, payments and all other business records must accurately reflect the nature and purpose of the transaction and must never be altered or falsified.<\/p>\n<h3><strong>Conflicts of Interest<\/strong><\/h3>\n<p>All decisions should be made in the best interests of Branding Science and our clients.<\/p>\n<p>Personal, social, financial or political interests must never improperly influence business decisions. Any actual, potential or perceived conflict of interest must be disclosed promptly.<\/p>\n<h3><strong>Data Privacy and Confidentiality<\/strong><\/h3>\n<p>Branding Science respects the personal data of employees, patients, healthcare professionals, suppliers and other stakeholders.<\/p>\n<p>Everyone covered by this Code must:<\/p>\n<ul>\n<li>Use only the minimum personal data required<\/li>\n<li>Share personal data only where necessary<\/li>\n<li>Store information securely<\/li>\n<li>Protect confidential information<\/li>\n<li>Comply with applicable data protection legislation<\/li>\n<li>Delete information when no longer required by law or business need<\/li>\n<\/ul>\n<p>All confidential information obtained through business activities must be safeguarded and not disclosed without proper authorisation. Further details on our data privacy policy can be found here: <a href=\"https:\/\/branding-science.com\/privacy-policy\/\">https:\/\/branding-<\/a><a href=\"https:\/\/branding-science.com\/privacy-policy\/\">science.com\/privacy-policy\/.<\/a> If in any doubt on any data privacy issue, please reach out to <a href=\"mailto:compliance@branding-science.com\">compliance@branding-science.com<\/a>.<\/p>\n<h3><strong>Human Rights, Respect and Inclusion<\/strong><\/h3>\n<p>Branding Science respects internationally recognised human rights and seeks to avoid adverse human rights impacts through both its operations and business relationships.<\/p>\n<p>We are committed to:<\/p>\n<ul>\n<li>Equal opportunities<\/li>\n<li>Diversity and inclusion<\/li>\n<li>Fair treatment<\/li>\n<li>Respectful behaviour<\/li>\n<li>Freedom from discrimination<\/li>\n<li>Freedom from harassment and abuse<\/li>\n<\/ul>\n<p>Any form of bullying, harassment, victimisation, intimidation or discrimination is unacceptable.<\/p>\n<p>Where concerns regarding harassment or inappropriate conduct are raised, Branding Science reserves the right to investigate promptly and take appropriate action.<\/p>\n<h3><strong>Modern Slavery and Human Trafficking<\/strong><\/h3>\n<p>Branding Science maintains a zero-tolerance approach to modern slavery and human trafficking. We are committed to conducting business ethically and implementing systems and controls to prevent modern slavery in our operations and supply chains.<\/p>\n<p>Although our service-based supply chain presents a relatively low risk, we recognise the importance of vigilance and effective controls.<\/p>\n<p>All employees, suppliers and subcontractors must:<\/p>\n<ul>\n<li>Prohibit forced labour, bonded labour and human trafficking<\/li>\n<li>Ensure employment is freely chosen<\/li>\n<li>Comply with labour laws<\/li>\n<li>Respect workers&#8217; rights<\/li>\n<li>Maintain ethical recruitment practices<\/li>\n<li>Report any suspected instances of modern slavery immediately<\/li>\n<\/ul>\n<p>Branding Science may conduct supplier due diligence and additional scrutiny where modern slavery risks are identified.<\/p>\n<h3><strong>Supplier and Third-Party Standards<\/strong><\/h3>\n<p>Branding Science works with suppliers worldwide and expects suppliers to operate according to the standards outlined in this Code. Our supply chain primarily includes:<\/p>\n<ul>\n<li>Recruitment and fieldwork providers<\/li>\n<li>Professional service firms<\/li>\n<li>Independent contractors<\/li>\n<li>IT and software providers<\/li>\n<li>Travel management providers<\/li>\n<li>Facilities management providers<\/li>\n<li>Security and cleaning providers<\/li>\n<li>Other corporate service providers<\/li>\n<\/ul>\n<p>Suppliers must:<\/p>\n<ul>\n<li>Comply with all applicable laws<\/li>\n<li>Operate ethically and transparently<\/li>\n<li>Respect human rights<\/li>\n<li>Prevent modern slavery<\/li>\n<li>Maintain accurate records<\/li>\n<li>Protect confidential information<\/li>\n<li>Support environmental responsibility<\/li>\n<li>Report concerns relating to this Code<\/li>\n<li>Ensure subcontractors comply with equivalent standards<\/li>\n<\/ul>\n<h3><strong>Supplier Due Diligence<\/strong><\/h3>\n<p>Though our suppliers are deemed as low risk, this Code further supports our efforts to ensure we can reduce risk and support responsible sourcing, therefore Branding Science may conduct due diligence before and during supplier relationships. This may include questionnaires, risk assessments and requests for supporting information. Suppliers identified as presenting elevated risk may be subject to enhanced review procedures.<\/p>\n<h3><strong>Social Media and Digital Solutions<\/strong><\/h3>\n<p>We use social media and digital solutions in a compliant way, both for business communication and private purposes. We never use social media to improperly promote Branding Science products. For business-related communication, we only use digital solutions that are controlled or approved by Branding Science for business-related communication and if we have permission to do so from all relevant stakeholders. We support the responsible use of digital solutions and new technologies that contribute to better quality of work for our clients, and thereby ultimately patients.<\/p>\n<h3><strong>Sustainability and Environmental Responsibility<\/strong><\/h3>\n<p>Branding Science is committed to leading by example in sustainability and environmental responsibility. We seek to create value for our business, stakeholders and the planet through responsible business practices.<\/p>\n<p>We are committed to:<\/p>\n<ul>\n<li>Reducing environmental impacts<\/li>\n<li>Lowering carbon emissions<\/li>\n<li>Supporting sustainable procurement<\/li>\n<li>Improving environmental performance<\/li>\n<li>Continuously strengthening our sustainability programmes<\/li>\n<\/ul>\n<p>We expect our suppliers and partners to pursue similar objectives and continuously improve their performance in:<\/p>\n<ul>\n<li>Environmental management<\/li>\n<li>Labour and human rights<\/li>\n<li>Ethics and compliance<\/li>\n<li>Sustainable procurement practices<\/li>\n<\/ul>\n<h3><strong>Ethical Interactions with External Stakeholders<\/strong><\/h3>\n<h3><strong>Public Officials<\/strong><\/h3>\n<p>Interactions with public officials must be ethical, transparent and compliant with all applicable laws. We never offer anything of value to improperly influence a public official.<\/p>\n<h3><strong>Healthcare Professionals and Healthcare Organisations<\/strong><\/h3>\n<p>All interactions with healthcare professionals and healthcare organisations must have a legitimate business or scientific purpose and comply with applicable laws, regulations and industry codes. We never provide anything of value to improperly influence decisions.<\/p>\n<h3><strong>Patients and Patient Organisations<\/strong><\/h3>\n<p>We put patients at the heart of our business. We respect confidentiality, value patient insights and maintain high standards of transparency and ethical conduct in our interactions with patients and patient organisations.<\/p>\n<h3><strong>Third-Party Representatives<\/strong><\/h3>\n<p>Third parties acting on behalf of Branding Science must adhere to the same ethical and compliance standards expected of our employees.<\/p>\n<p>Before engaging third-party representatives, Branding Science may evaluate their integrity and compliance credentials. Failure to meet the standards in this Code may result in corrective action or termination of the business relationship.<\/p>\n<h3><strong>Governance and Accountability<\/strong><\/h3>\n<p>Ultimate accountability for ethical business conduct, human rights and modern slavery prevention rests with Branding Science Leadership. Compliance is responsible for supporting implementation, monitoring compliance and reporting identified risks for appropriate action.<\/p>\n<p>Questions regarding this Code should be directed to:<\/p>\n<p><strong>Global Compliance Officer<\/strong><br \/><strong>Email:<\/strong> compliance@branding-science.com<\/p>\n<h3><strong>Compliance With This Code<\/strong><\/h3>\n<p>All individuals and organisations covered by this Code are expected to comply with its requirements.<\/p>\n<p>Violations may result in:<\/p>\n<ul>\n<li>Corrective actions<\/li>\n<li>Additional training<\/li>\n<li>Disciplinary measures<\/li>\n<li>Contractual remedies<\/li>\n<li>Termination of employment, engagement or supplier relationships where appropriate<\/li>\n<\/ul>\n<h3><strong>Version Control<\/strong><\/h3>\n<p><strong>Document Owner:<\/strong> Branding Science Group<\/p>\n<p><strong>Review Frequency:<\/strong> Biennial, or sooner where legal, regulatory or business changes require review.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Version<\/strong><\/td>\n<td><strong>Date<\/strong><\/td>\n<td><strong>Description<\/strong><\/td>\n<\/tr>\n<tr>\n<td>2.0<\/td>\n<td>October 2026<\/td>\n<td>Merged Corporate Code of Conduct and Supplier Standards<\/td>\n<\/tr>\n<tr>\n<td>1.0<\/td>\n<td>May 2025<\/td>\n<td>Original Code of Conduct issued<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h1><\/h1>\n<p><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>BRANDING SCIENCE GROUP CODE OF CONDUCT AND SUPPLIER STANDARDS Version 2.0 Introduction Our mission is to enable pharma to make better decisions for better patient futures. We deliver on this mission through our company values: Self-Belief, Passion, Courage, Growth, Smarts, and Respect for Differences. These values underpin the way we conduct business and guide every [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:heading -->\r\n<h2>Introduction<\/h2>\r\n<p>Our company\u2019s mission is to enable pharma to make better decisions for better patient futures. \u200b We deliver on this mission through our company values, namely:<\/p>\r\n<ul>\r\n<li><strong>Self-Belief<\/strong>: believe in yourself and the team; dare to take opportunities \u200b<\/li>\r\n<li><strong>Passion<\/strong>: serve with drive and purpose \u200b<\/li>\r\n<li><strong>Courage<\/strong>: dare to not take the conventional path; have the courage of your convictions and do what is right \u200b<\/li>\r\n<li><strong>Growth<\/strong>: support an environment where professional and personal goals are shared, encouraged and achieved. \u200b Learn and share your knowledge, growing with others. \u200b<\/li>\r\n<li><strong>Smarts<\/strong>: think intelligently; be mindful and solution oriented \u200b<\/li>\r\n<li><strong>Respect differences<\/strong>: cultivate and encourage diversity of opinions \u200b<\/li>\r\n<\/ul>\r\n<p>This Code of Conduct is built on these values, and gives clear expectation and guidance on how we conduct business and our commitment to ethics and integrity. \u200b All of us share the responsibility to live by this Code. \u200b<\/p>\r\n<p>\u2018Business ethics\u2019 is the common term for the steps we take to protect our business and our business partners from engagement in any form of corruption and bribery. \u200b It is a way to create long-term business value, in our efforts to make Branding Science a sustainable business. \u200b We follow simple and clear rules, engage responsibly with stakeholders, transparently account for the financial transactions we make and work against corruption in all its forms. \u200b This is a way to demonstrate financial and social responsibility. \u200b<\/p>\r\n<p>Not every situation you face may be addressed in this Code of Conduct; if you are unsure how Branding Science\u2019s standards or values apply in a given situation, please ask questions and seek further guidance from any of the following:<\/p>\r\n<ul>\r\n<li><strong>Chris Waters<\/strong>: Group CFO \u200b<\/li>\r\n<li><strong>Delveen Mallak<\/strong>: Chief P&C Officer \u200b<\/li>\r\n<li><strong>Moniola Olusanjo<\/strong>: Global Compliance Officer \u200b<\/li>\r\n<\/ul>\r\n<p>You must read this Code of Conduct, keep it in mind and use it to guide your decisions and actions. \u200b<\/p>\r\n<p><strong>Peter Cunningham (Founder and Group CEO)<\/strong> \u200b<\/p>\r\n<h2>Contents<\/h2>\r\n<ul>\r\n<li><strong>Page 1<\/strong>: Introduction \u200b<\/li>\r\n<li><strong>Page 3<\/strong>: To whom this Code of Conduct applies \u200b<\/li>\r\n<li><strong>Page 4<\/strong>: Group commitment to Business Ethics \u200b<\/li>\r\n<li><strong>Page 5<\/strong>: How to Speak Up \u200b<\/li>\r\n<li><strong>Page 6<\/strong>: General Business Ethics \u200b<\/li>\r\n<li><strong>Page 10<\/strong>: Business Ethics in our Interactions \u200b<\/li>\r\n<\/ul>\r\n<h2>To Whom this Code of Conduct Applies \u200b<\/h2>\r\n<h3>Branding Science employees \u200b<\/h3>\r\n<ul>\r\n<li>All employees should read this Code of Conduct and apply its principles to your daily work \u200b<\/li>\r\n<li>If in any doubt on any issues relating to ethics or compliance, raise it at the earliest opportunity to your P&C or Compliance team \u200b<\/li>\r\n<li>Share and communicate this Code of Conduct with your colleagues, third parties, and external stakeholders \u200b<\/li>\r\n<\/ul>\r\n<h3>Branding Science Managers \/ Senior Staff \u200b<\/h3>\r\n<ul>\r\n<li>Ensure that all of your employees who report to you read and understand this Code of Conduct, and guide and educate them on how to do their daily work in an ethical manner \u200b<\/li>\r\n<li>Promote a speak-up \/ feedback culture where all ethics and compliance issues are reported and handled \u200b<\/li>\r\n<li>Lead by example in ensuring your decisions are in line with the Code of Conduct and are framed in an ethical mindset \u200b<\/li>\r\n<li>Show your team that results matter by acting in the right way \u200b<\/li>\r\n<\/ul>\r\n<h3>Suppliers<\/h3>\r\n<ul>\r\n<li>Branding Science suppliers should read and adhere to this Code of Conduct \u200b<\/li>\r\n<li>A link to this Code of Conduct will be provided in all Supplier agreements \u200b<\/li>\r\n<\/ul>\r\n<h2>1. Branding Science Group\u2019s Commitment to Business Ethics \u200b<\/h2>\r\n<p>Branding Science is committed to the highest ethical standards of business conduct. \u200b We operate around the globe and respect and comply with the law wherever we do business. \u200b For example, we focus on complying with all local and international anti-corruption laws, regulations, standards, policies and procedures that may apply to our business such as the U.S. Foreign Corrupt Practices Act, the U.K. Brib \u200bery Act and the UN Guiding Principles on Business and Human Rights. \u200b<\/p>\r\n<p>We also ensure that we comply with applicable pharmaceutical laws and regulations governing our work with our clients. \u200b<\/p>\r\n<p>Our Code of Conduct serves as a guide for ethical decision-making. \u200b Business ethics is about acting with integrity, and with respect for the integrity of others and in compliance with international standards for responsible business conduct. \u200b One key focus for business ethics is to prevent corruption, fraud and theft in all its forms, ranging from extortion and bribery to other ways of exercising undue influence. \u200b We take this very seriously through continued employee training, and employee and supplier contract wording. \u200b We hold ourselves accountable for our actions, and are transparent about our decisions and practices. \u200b<\/p>\r\n<p>This Code of Conduct details what integrity means to the company and sets the global standard for business ethics conduct. \u200b In some countries, local laws, regulations, industry codes or local Branding Science company policy may set specific requirements that are more stringent than this Code of Conduct. \u200b Where this is so, we follow the more stringent rules. \u200b<\/p>\r\n<p>This Code applies to anyone who conducts business for or on behalf of Branding Science including:<\/p>\r\n<ul>\r\n<li>All employees<\/li>\r\n<li>Executive Management and Board of Directors \u200b<\/li>\r\n<li>External business partners who act on Branding Science\u2019s behalf or in our interest as Third Party Representatives \u200b<\/li>\r\n<\/ul>\r\n<p>Not every situation you face may be addressed in this Code of Conduct; if you are unsure how Branding Science standards or values apply in a given situation, please ask questions and seek further guidance from key contacts as detailed on page 1. \u200b<\/p>\r\n<p>Each and every one of us are responsible for ensuring that we follow the highest ethical standards of business conduct, and we will be held accountable for upholding our commitments to our Branding Science values, this Code of Conduct and the related policies and procedures. \u200b<\/p>\r\n<h2>2. We speak up \u200b<\/h2>\r\n<p>Branding Science fully encourages an open and honest culture of trust and integrity. \u200b Part of building such a culture of trust is speaking up about any ethical or compliance concern so we can address possible issues as soon as possible. \u200b By speaking up, employees are doing the right thing and contributing to an ethical culture at our Group. \u200b<\/p>\r\n<p>If you are unsure of how our standards or values apply to a given situation, or if you suspect a potential compliance deviation, you are responsible for raising it through the appropriate channels. \u200b<\/p>\r\n<h3>2.1 How to report a concern \u200b<\/h3>\r\n<p>Anyone who becomes aware of an actual or potential violation of this Code of Conduct can and should speak up. \u200b If you feel comfortable, talk to your manager about it. \u200b Such conversation may easily remedy many issues. \u200b If you are not comfortable with this, or appropriate action is not being taken to address an issue, please contact:<\/p>\r\n<ul>\r\n<li>Your local Compliance function \u200b<\/li>\r\n<li>Your P&C team or Group CFO \u200b<\/li>\r\n<li>Through our Whistleblowing Policy link \u200b<\/li>\r\n<\/ul>\r\n<p>Both employees and external partners can anonymously report concerns to our Whistleblower policy, which can be read on our Intranet or shared on request, within which is the link to be able to report any issues anonymously. \u200b<\/p>\r\n<h3>2.2 Non-retaliation \u200b<\/h3>\r\n<p>We have no tolerance for retaliation at Branding Science. \u200b You will not suffer any adverse consequences for:<\/p>\r\n<ul>\r\n<li>Refusing to do something that violates this Code of Conduct, our requirements, or the law, even if your refusal results in the loss of business to Branding Science \u200b<\/li>\r\n<li>Raising a concern in good faith about potential misconduct \u200b<\/li>\r\n<li>Cooperating with an investigation \u200b<\/li>\r\n<\/ul>\r\n<p>Anyone who retaliates against an employee for engaging in any of these activities will be subject to disciplinary action, up to and including termination. \u200b<\/p>\r\n<h3>3 General Business Ethics \u200b<\/h3>\r\n<p>Branding Science is committed to fostering an open and honest culture of trust and integrity. \u200b We interact responsibly, ethically and transparently with all our stakeholders. \u200b<\/p>\r\n<p>We are truthful in our interactions with patients, clients, and stakeholders and we do not offer, promise, provide, or accept anything of value in order to inappropriately influence a decision or gain an unfair advantage. \u200b We do not allow others to give bribes on our behalf. \u200b This applies to all interactions with our stakeholders. \u200b<\/p>\r\n<p>Compliance with the laws and international standards for responsible business conduct inspires trust in our culture of integrity. \u200b We comply with all laws, regulations, policies, standards and procedures that apply to our business. \u200b<\/p>\r\n<p>Remember that perception matters. \u200b Your behaviour can be considered a bribe or an improper advantage regardless of your intention. \u200b<\/p>\r\n<h3>3.1 Bribery and improper advantages<strong> \u200b<\/strong><\/h3>\r\n<p>At Branding Science, we compete fairly and are responsible, ethical and transparent in our business. \u200b We do not bribe or provide improper advantages. \u200b Bribes and improper advantages can be monetary such as cash payments or illegal rebates, but they may also include non-monetary items such as improper gifts, products, hospitality and meals, travel and accommodation, or other items or services that ultimately mean the transfer of value in return for special consideration. \u200b<\/p>\r\n<p>Keep in mind that when you give or receive gifts, hospitality or entertainment in interactions with third parties and external stakeholders, this may lead to a conflict of interest and be seen as a bribe or improper advantage. \u200b<\/p>\r\n<p>However, legitimate business expenses for items such as meals, travel and accommodation may be explicitly allowed by local law, regulation and company policy depending on the recipient and the circumstances. \u200b<\/p>\r\n<p>It does not matter whether you use your own private money or Branding Science\u2019s funds to pay a bribe or improper advantage or do so via a third party. \u200b All are against this Code of Conduct. \u200b<\/p>\r\n<p>Branding Science prohibits facilitation payments worldwide. \u200b A facilitation payment broadly means any unofficial transfer of value to a Public Official for taking routine governmental actions. \u200b<\/p>\r\n<h3>3.2 Fraud \u200b<\/h3>\r\n<p>We are committed to preventing and detecting fraud - we do not engage in any kind of fraud against Branding Science, any of our business partners or government entities. \u200b Generally, fraud means deliberately deceiving a person or company to unjustly obtain an unauthorised benefit, such as money, property or services:<\/p>\r\n<ul>\r\n<li>Theft of funds, inventory or any other asset from Branding Science, including false expense reports \u200b<\/li>\r\n<li>Manipulation of accounting information or financial statements \u200b<\/li>\r\n<li>Misuse or forgery of any document (for example records, data, accounts, expense claims or contracts) \u200b<\/li>\r\n<\/ul>\r\n<h3>3.3 Books and Records \u200b<\/h3>\r\n<p>We ensure the integrity of our business transactions by keeping documents and records organised, accurate, and complete. \u200b<\/p>\r\n<p>Records such as invoices, employee expenses and any transfer of value to a company, organisation or individual outside Branding Science Group should reflect the nature of the business purpose, business transaction, and be truthful, complete and unaltered. \u200b<\/p>\r\n<h3>3.4 Conflicts of Interest \u200b<\/h3>\r\n<p>Our decisions are based on what is best for Branding Science and our clients, rather than any personal advantage. \u200b<\/p>\r\n<p>We make decisions based solely on objective criteria and professional judgement, and are never improperly influenced by our personal, social, financial or political interests. \u200b Allowing a competing interest to interfere with good decision making can put our reputation for honesty and fairness at risk. \u200b<\/p>\r\n<h3>3.5 Data Privacy \u200b<\/h3>\r\n<p>We respect the personal data that we collect from our employees, patients, Healthcare Professionals (\u2018HCPs\u2019), and other stakeholders. \u200b We are committed to complying with all applicable laws related to data privacy. \u200b<\/p>\r\n<p>When you use personal data as part of your work in Branding Science you must:<\/p>\r\n<ul>\r\n<li>Use the least amount of personal data needed \u200b<\/li>\r\n<li>Where required by local law and regulation inform people on how we use their personal data \u200b<\/li>\r\n<li>Only share personal data with those who need to know \u200b<\/li>\r\n<li>Store personal data securely \u200b<\/li>\r\n<li>Delete personal data when no longer needed \u200b<\/li>\r\n<\/ul>\r\n<p>Further details on our data privacy policy can be found here: https:\/\/branding-science.com\/privacy-policy. \u200b If in any doubt on any data privacy issue, please reach out to compliance@branding-science.com. \u200b<\/p>\r\n<h3>3.6 Human Rights<strong> \u200b<\/strong><\/h3>\r\n<p>We respect internationally recognised human rights. \u200b Our mission is to avoid infringing on the human rights of our employees, patients, workers in our supply chains, communities and other stakeholders. \u200b<\/p>\r\n<p>We strive to prevent and mitigate adverse human rights impacts with which we are involved, either in our own business operations or through business relationships. \u200b We promote a positive and inclusive work environment that respects the individual and is free from any form of discrimination or harassment. \u200b<\/p>\r\n<p>Branding Science is committed to fostering a safe and respectful work environment. \u200b Any form of harassment towards staff, whether by employees, representatives, suppliers, or agents of those parties, will not be tolerated. \u200b If concerns of harassment are raised by any employee, we reserve the right to investigate promptly. \u200b Based on the findings, we may terminate the agreement immediately, without any fees or repercussions, to protect our staff and uphold our standards of conduct. \u200b By accepting this Code of Conduct both parties acknowledge and agree to adhere to this policy. \u200b<\/p>\r\n<h3>3.7 External support \u200b<\/h3>\r\n<p>We are socially responsible. \u200b We partner with and give contributions or our expertise to organisations in support of a wide range of charities. \u200b<\/p>\r\n<p>We never offer or give contributions to unduly influence the recipients or to undermine their independence. \u200b Support may not be connected with or conditioned upon the past, present or future prescribing, purchasing, or recommendation of any Branding Science proposal. \u200b<\/p>\r\n<h3>3.8 Social Media and Digital Solutions \u200b<\/h3>\r\n<p>We use social media and digital solutions in a compliant way, both for business communication and private purposes. \u200b<\/p>\r\n<p>We never use social media to improperly promote Branding Science products. \u200b For business-related communication, we only use digital solutions that are controlled or approved by Branding Science for business-related communication and if we have permission to do so from all relevant stakeholders. \u200b<\/p>\r\n<p>We support the responsible use of digital solutions and new technologies that contribute to better quality of work for our clients, and thereby ultimately patients. \u200b<\/p>\r\n<h3>3.9 Sustainability and the Environment \u200b<\/h3>\r\n<p>We continue to strive to improve our Ecovadis score annually by improving measures in Environment, Labour & Human Rights, Ethics, and Sustainable Procurement, in order to improve our Group\u2019s performance across the board in all of these areas. \u200b<\/p>\r\n<p>We ask that our partners and suppliers strive to improve in these areas also, and we will look to prioritise working with those suppliers that are doing so. \u200b<\/p>\r\n<h2>4 Business ethics in our interactions \u200b<\/h2>\r\n<h3>4.1 Public Officials \u200b<\/h3>\r\n<p>We interact with Public Officials ethically, responsibly, and transparently. \u200b We never give or offer anything of value to a Public Official to unduly seek influence. \u200b<\/p>\r\n<p>The term Public Official broadly covers politicians, officers, and others employed in any governmental body, its departments, agencies or instrumentalities in companies owned or partially owned by a government, or in international governmental organisations (such as the UN). \u200b Most medical and scientific personnel are seen as Public Officials when they work in government-owned hospitals, clinics, universities or similar facilities. \u200b In many countries, Public Officials also include HCPs. \u200b<\/p>\r\n<p>It is important that you recognise that our interactions with Public Officials are subject to strict international laws and local rules in the countries where we operate. \u200b<\/p>\r\n<h3>4.2 Healthcare Professionals and Healthcare Organisations \u200b<\/h3>\r\n<p>We believe that interactions with HCPs and Healthcare Organisations (\u2018HCOs\u2019) have a profound and positive impact on the quality of patient treatment and future innovations. \u200b<\/p>\r\n<p>We are committed to the highest ethical standards and compliance with applicable laws and regulations in every aspect of our relationship with HCPs and HCOs. \u200b<\/p>\r\n<p>The terms HCP\/HCO broadly cover members of the medical, dental, pharmacy or nursing professions or any other person or entity who, in the course of their professional activities, may prescribe, purchase, supply, recommend, or administer a medicinal product. \u200b<\/p>\r\n<p>We interact with HCPs and HCOs in many ways, including our research \/ fieldwork and activities. \u200b All these interactions must be based on a valid scientific and business purpose and in compliance with all applicable laws and industry codes. \u200b We never give or offer anything of value to HCPs or HCOs to unduly influence their decisions and we comply with all laws and regulations on transparency reporting. \u200b<\/p>\r\n<h3>4.3 Patients and Patient Organisations \u200b<\/h3>\r\n<p>At Branding Science we put the patient at the heart of every decision. \u200b We treat patient information with respect and protect their confidentiality. \u200b<\/p>\r\n<p>We consider the exchange of information with and value insights from patients and patient organisations to be vital for our work with our clients. \u200b We are guided by the principle that a patient-centered business approach delivers better outcomes for patients. \u200b<\/p>\r\n<p>We support empowerment of the patient voice and collaborate with patient organisations and other relevant stakeholders to improve prevention, treatment and access to quality care for people living with chronic diseases. \u200b<\/p>\r\n<p>We comply with applicable local and international laws governing our interactions with patients and patient organisations. \u200b We ensure transparency, inclusiveness and high ethical standards in our interactions with patients and patient organisations. \u200b In addition, we respect the codes developed by individual patient organisations and their independence, as well as guidance from BHBIA and EPhMRA. \u200b<\/p>\r\n<h3>4.4 Third Party Representatives \u200b<\/h3>\r\n<p>We believe that partnering with others is paramount to achieving our goals to develop innovative and competitive solutions for patients\u2019 unmet needs. \u200b<\/p>\r\n<p>We hold ourselves to high ethical standards, and we also expect our representatives who work on our behalf or in our interest to meet the high standards of performance and integrity we set for ourselves. \u200b We encourage them to expect the same of their business partners. \u200b<\/p>\r\n<p>There is a special focus on external companies or individuals that represent Branding Science in critical business matters, i.e. \u200b that provide certain services and, as part of the performance of such services, act on behalf of or in the interest of Branding Science towards Public Officials, HCP\/HCOs, patients and patient organisations. \u200b Some of these services may be related to marketing activities on our behalf. \u200b<\/p>\r\n<p>We refer to these companies or individuals as Third-Party Representatives (\u2018TPRs\u2019). \u200b Before entering into an agreement with a TPR, we have a process to evaluate its integrity. \u200b If a TPR violates this Code, Branding Science will request immediate action and terminate the business relationship, if necessary. \u200b<\/p>\r\n<p><strong>Version 1.0, written by Chris Waters (Group CFO), April 2025<\/strong> \u200b<\/p>\r\n<p><strong>Change Record \u200b<\/strong><\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<td>\r\n<p><strong>Version \u200b<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p><strong>Date<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p><strong>Description of change \u200b<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p>1.0<\/p>\r\n<\/td>\r\n<td>\r\n<p>xx<\/p>\r\n<\/td>\r\n<td>\r\n<p>Policy issued \u200b<\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>\u00a0<\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"class_list":["post-987511724","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Code of Conduct - Branding Science<\/title>\n<meta name=\"description\" content=\"This privacy notice explains what personal data the Branding Science Group (BSG) collects, why we collect it and how we look after it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/code-de-conduite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Code of Conduct - Branding Science\" \/>\n<meta property=\"og:description\" content=\"This privacy notice explains what personal data the Branding Science Group (BSG) collects, why we collect it and how we look after it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding-science.com\/fr\/code-de-conduite\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding Science\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T12:32:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/code-of-conduct\\\/\",\"url\":\"https:\\\/\\\/branding-science.com\\\/code-of-conduct\\\/\",\"name\":\"Code of Conduct - Branding Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\"},\"datePublished\":\"2025-05-14T09:33:00+00:00\",\"dateModified\":\"2026-10-06T12:32:37+00:00\",\"description\":\"This privacy notice explains what personal data the Branding Science Group (BSG) collects, why we collect it and how we look after it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/code-of-conduct\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/branding-science.com\\\/code-of-conduct\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/code-of-conduct\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/branding-science.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Code of Conduct\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\",\"url\":\"https:\\\/\\\/branding-science.com\\\/\",\"name\":\"Branding Science\",\"description\":\"Your SUPER-powered WP Engine Site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/branding-science.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Code de conduite - Branding Science","description":"Cet avis de confidentialit\u00e9 explique quelles donn\u00e9es personnelles le Branding Science Group (BSG) recueille, pourquoi nous les recueillons et comment nous les traitons.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/branding-science.com\/fr\/code-de-conduite\/","og_locale":"fr_FR","og_type":"article","og_title":"Code of Conduct - Branding Science","og_description":"This privacy notice explains what personal data the Branding Science Group (BSG) collects, why we collect it and how we look after it.","og_url":"https:\/\/branding-science.com\/fr\/code-de-conduite\/","og_site_name":"Branding Science","article_modified_time":"2026-10-06T12:32:37+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/branding-science.com\/code-of-conduct\/","url":"https:\/\/branding-science.com\/code-of-conduct\/","name":"Code de conduite - Branding Science","isPartOf":{"@id":"https:\/\/branding-science.com\/#website"},"datePublished":"2025-05-14T09:33:00+00:00","dateModified":"2026-10-06T12:32:37+00:00","description":"Cet avis de confidentialit\u00e9 explique quelles donn\u00e9es personnelles le Branding Science Group (BSG) recueille, pourquoi nous les recueillons et comment nous les traitons.","breadcrumb":{"@id":"https:\/\/branding-science.com\/code-of-conduct\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/branding-science.com\/code-of-conduct\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/branding-science.com\/code-of-conduct\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/branding-science.com\/"},{"@type":"ListItem","position":2,"name":"Code of Conduct"}]},{"@type":"WebSite","@id":"https:\/\/branding-science.com\/#website","url":"https:\/\/branding-science.com\/","name":"Science de l'image de marque","description":"Votre site WP Engine SUPER-puissant","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/branding-science.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages\/987511724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/comments?post=987511724"}],"version-history":[{"count":18,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages\/987511724\/revisions"}],"predecessor-version":[{"id":987512806,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages\/987511724\/revisions\/987512806"}],"wp:attachment":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/media?parent=987511724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}