{"id":987512133,"date":"2026-03-19T23:50:23","date_gmt":"2026-03-19T23:50:23","guid":{"rendered":"https:\/\/branding-science.com\/?page_id=987512133"},"modified":"2026-03-20T11:38:56","modified_gmt":"2026-03-20T11:38:56","slug":"cest-la-science-du-branding-le-livre","status":"publish","type":"page","link":"https:\/\/branding-science.com\/fr\/cest-la-science-du-branding-le-livre\/","title":{"rendered":"La science du branding - Le livre"},"content":{"rendered":"

[et_pb_section fb_built=”1″ next_background_color=”#ffffff” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#dae7ee” bottom_divider_style=”ramp2″ bottom_divider_height=”306px” bottom_divider_repeat=”1x” bottom_divider_flip=”horizontal” bottom_divider_arrangement=”below_content” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_text_align=”left” header_font_size=”55px” header_line_height=”1.2em” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” header_font_size_tablet=”60px” header_font_size_phone=”45px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

This is Branding Science – The Book<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”2px” _builder_version=”4.27.0″ _module_preset=”default” max_width=”70%” module_alignment=”left” custom_margin=”10px||10px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font_size=”54px” header_2_font=”Roboto Condensed|300|||||||” header_2_font_size=”23px” header_2_line_height=”1.2em” max_width=”80%” max_width_tablet=”85%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Insight-led thinking for brand building in pharma<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” text_font_size=”17px” custom_margin=”10px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

The creation of brands in pharma is a science. In collaboration with behavioural science expert Jon Chandler, This is Branding Science<\/em> explores how insight, behaviour, and strategy combine to create meaningful, valuable brands.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MiJ9fQ==@” button_text=”Get the Book” disabled_on=”on|off|off” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_color=”#edb22e” button_border_width=”0px” button_border_radius=”12px” background_layout=”dark” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/03\/This-is-branding-science-the-book.png” alt=”This is Branding Science, the book” _builder_version=”4.27.0″ _module_preset=”default” width=”62%” width_tablet=”70%” width_phone=”100%” width_last_edited=”on|tablet” custom_margin=”-20px||||false|false” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”-10px||||false|false” custom_margin_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” align_last_edited=”on|desktop” align=”center” sticky_enabled=”0″ align_tablet=”center” align_phone=”center”][\/et_pb_image][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MiJ9fQ==@” button_text=”Get the Book” disabled_on=”off|on|on” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_color=”#edb22e” button_border_width=”0px” button_border_radius=”12px” background_layout=”dark” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

What This Book Is About<\/h3>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”2px” _builder_version=”4.27.0″ _module_preset=”default” max_width=”31%” max_width_tablet=”31%” max_width_phone=”60%” max_width_last_edited=”on|phone” module_alignment=”left” custom_margin=”10px||10px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” width=”66%” width_tablet=”66%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”15px||||false|false” custom_padding=”||20px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

This is Branding Science<\/em> brings together expertise from across Branding Science to explore the intersection of behavioural science and brand building in the pharmaceutical industry.<\/p>\n

The book breaks down how brands can be built not just creatively, but scientifically \u2014 using insight, evidence, and a deeper understanding of human behaviour.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#fdf3e1″ custom_padding=”||100px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

What You\u2019ll Learn<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”20px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”28px” global_colors_info=”{}”]<\/p>\n

Insight<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” custom_padding=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

Understanding behaviour and the role it plays in decision-making<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”28px” global_colors_info=”{}”]<\/p>\n

Strategy<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider color=”#f84c00″ divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Applying behavioural science to shape clear, effective brand direction<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”28px” global_colors_info=”{}”]<\/p>\n

Action<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider color=”#8096ab” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” custom_padding=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

Translating insight and strategy into practical brand-building approaches<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

About Branding Science<\/h3>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”2px” _builder_version=”4.27.0″ _module_preset=”default” width=”61%” max_width=”60%” max_width_tablet=”60%” max_width_phone=”60%” max_width_last_edited=”on|phone” module_alignment=”left” custom_margin=”10px||10px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” custom_margin=”15px||||false|false” custom_padding=”||20px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Branding Science is an insight-led consultancy specialising in behavioural science, marketing science, and data-driven strategy to help organisations build stronger, more effective brands.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/BRS-COE-Oncology.webp” title_text=”BRS – COE – Oncology” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Blue-blob.webp” background_size=”custom” background_position=”center_left” custom_padding=”80px||80px||false|false” custom_padding_tablet=”100px||75px||false|false” custom_padding_phone=”70px||75px||false|false” top_divider_flip=”vertical” top_divider_height_tablet=”35px” top_divider_height_phone=”35px” top_divider_height_last_edited=”on|tablet” bottom_divider_style=”curve” bottom_divider_color=”#3c86ae” bottom_divider_height_tablet=”35px” bottom_divider_height_phone=”35px” bottom_divider_height_last_edited=”on|tablet” background_last_edited=”on|desktop” background_enable_image_tablet=”off” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Who This Book Is For<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/03\/imgi_33_BRS-OA-Late-stage-desktop.webp” alt=”BRS-OA-Late-stage-desktop” title_text=”BRS – CTE – Why Branding Science” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” max_width=”85%” max_width_tablet=”80%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”left” custom_margin=”-40px||||false|false” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_text_align=”center” header_font_size=”80px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

1<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Brand and marketing leaders in the pharmaceutical industry<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_text_align=”center” header_font_size=”80px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

2<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px||||false|false” global_colors_info=”{}”]<\/p>\n

Strategy and insight teams<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_text_align=”center” header_font_size=”80px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

3<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px||||false|false” global_colors_info=”{}”]<\/p>\n

Organisations interested in evidence-based brand building<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#3d86ae” background_image=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-CTE-Get-in-touch-v2.webp” background_size=”custom” background_image_width=”30%” background_position=”center_right” background_horizontal_offset=”10%” background_last_edited=”on|tablet” background_enable_image_tablet=”off” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”1px|auto||auto||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”36px” header_3_text_color=”#FFFFFF” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Interested in exploring Branding Science?<\/h3>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.27.0″ _module_preset=”default” width=”61%” custom_margin=”10px||10px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”1.2em” header_font=”|300|||||||” header_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

If you would like a copy of This is Branding Science<\/em>, please use the contact form to request one.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MiJ9fQ==@” button_text=”Get the Book” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_color=”#edb22e” button_border_width=”0px” button_border_radius=”12px” background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

This is Branding Science – The BookInsight-led thinking for brand building in pharmaThe creation of brands in pharma is a science. In collaboration with behavioural science expert Jon Chandler, This is Branding Science explores how insight, behaviour, and strategy combine to create meaningful, valuable brands.What This Book Is AboutThis is Branding Science brings together expertise […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-987512133","page","type-page","status-publish","hentry"],"yoast_head":"\nThis is Branding Science - The Book - Branding Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/cest-la-science-du-branding-le-livre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This is Branding Science - The Book - Branding Science\" \/>\n<meta property=\"og:description\" content=\"This is Branding Science - The BookInsight-led thinking for brand building in pharmaThe creation of brands in pharma is a science. In collaboration with behavioural science expert Jon Chandler, This is Branding Science explores how insight, behaviour, and strategy combine to create meaningful, valuable brands.What This Book Is AboutThis is Branding Science brings together expertise […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding-science.com\/fr\/cest-la-science-du-branding-le-livre\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding Science\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T11:38:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/this-is-branding-science-the-book\\\/\",\"url\":\"https:\\\/\\\/branding-science.com\\\/this-is-branding-science-the-book\\\/\",\"name\":\"This is Branding Science - The Book - Branding Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\"},\"datePublished\":\"2026-03-19T23:50:23+00:00\",\"dateModified\":\"2026-03-20T11:38:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/this-is-branding-science-the-book\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/branding-science.com\\\/this-is-branding-science-the-book\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/this-is-branding-science-the-book\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/branding-science.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This is Branding Science – The Book\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\",\"url\":\"https:\\\/\\\/branding-science.com\\\/\",\"name\":\"Branding Science\",\"description\":\"Your SUPER-powered WP Engine Site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/branding-science.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ceci est Branding Science - Le Livre - Branding Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/branding-science.com\/fr\/cest-la-science-du-branding-le-livre\/","og_locale":"fr_FR","og_type":"article","og_title":"This is Branding Science - The Book - Branding Science","og_description":"This is Branding Science - The BookInsight-led thinking for brand building in pharmaThe creation of brands in pharma is a science. In collaboration with behavioural science expert Jon Chandler, This is Branding Science explores how insight, behaviour, and strategy combine to create meaningful, valuable brands.What This Book Is AboutThis is Branding Science brings together expertise […]","og_url":"https:\/\/branding-science.com\/fr\/cest-la-science-du-branding-le-livre\/","og_site_name":"Branding Science","article_modified_time":"2026-03-20T11:38:56+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/branding-science.com\/this-is-branding-science-the-book\/","url":"https:\/\/branding-science.com\/this-is-branding-science-the-book\/","name":"Ceci est Branding Science - Le Livre - Branding Science","isPartOf":{"@id":"https:\/\/branding-science.com\/#website"},"datePublished":"2026-03-19T23:50:23+00:00","dateModified":"2026-03-20T11:38:56+00:00","breadcrumb":{"@id":"https:\/\/branding-science.com\/this-is-branding-science-the-book\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/branding-science.com\/this-is-branding-science-the-book\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/branding-science.com\/this-is-branding-science-the-book\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/branding-science.com\/"},{"@type":"ListItem","position":2,"name":"This is Branding Science – The Book"}]},{"@type":"WebSite","@id":"https:\/\/branding-science.com\/#website","url":"https:\/\/branding-science.com\/","name":"Science de l'image de marque","description":"Votre site WP Engine SUPER-puissant","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/branding-science.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages\/987512133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/comments?post=987512133"}],"version-history":[{"count":11,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages\/987512133\/revisions"}],"predecessor-version":[{"id":987512151,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/pages\/987512133\/revisions\/987512151"}],"wp:attachment":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/media?parent=987512133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}