[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#bdd5e4″ background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/hero_stage.webp” background_size=”custom” background_image_width=”100%” background_position=”bottom_center” custom_margin=”||||false|false” custom_padding=”150px||200px||false|false” custom_padding_tablet=”100px||250px||false|false” custom_padding_phone=”75px||0px||false|false” background_last_edited=”on|phone” background_image_tablet=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/hero_stage.webp” background_enable_image_tablet=”on” background_image_width_tablet=”200%” background_image_height_tablet=”200%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”|80px|||false|false” custom_padding_tablet=”|100px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font_size=”55px” header_line_height=”1.2em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” header_font_size_tablet=”60px” header_font_size_phone=”45px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”10px||10px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px||||false|false” global_colors_info=”{}”]<\/p>\n
Brand Plan IQ\u2122 is our rigorous, industry-anchored analysis tool, delivering the actionable insights marketing and brand leads need to optimise brand plans, drive stronger performance and get ahead.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/brand_plan_iq_logo_box.webp” alt=”Brand plan IQ\u2122” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#FFFFFF” overflow-x=”hidden” overflow-y=”hidden” custom_css_free_form=”selector {border-radius:40px;}” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.23.1″ _module_preset=”default” background_image=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Blue-blob-graph.webp” background_size=”custom” background_position=”center_right” background_horizontal_offset=”0%” width=”100%” custom_padding=”75px||75px||true|false” custom_padding_tablet=”75px||75px||false|false” custom_padding_phone=”75px||75px||false|false” background_last_edited=”on|phone” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|700||on|||||” custom_margin=”10px||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
Your brand isn\u2019t performing as planned and you are not sure\u00a0why<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
Under pressure to have answers, you\u00a0default\u00a0to the obvious explanations and the convenient hunches, but without a true diagnosis, you suspect you’re already on the back foot.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
This scenario is true of so many leaders we work with who have a short time-frame to deliver results.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/BRS-Strategy.webp” title_text=”BRS – Strategy” align=”center” _builder_version=”4.27.0″ _module_preset=”default” module_alignment=”right” max_height=”400px” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” next_background_color=”#3d86ae” _builder_version=”4.27.0″ _module_preset=”default” background_color=”rgba(237,178,46,0.15)” background_enable_image=”off” background_size=”custom” background_image_width=”32%” background_position=”center_left” custom_padding=”100px||100px||false|false” custom_padding_tablet=”50px||100px||false|false” custom_padding_phone=”75px||75px||false|false” bottom_divider_style=”curve” bottom_divider_style_tablet=”curve” bottom_divider_style_phone=”curve” bottom_divider_style_last_edited=”on|tablet” bottom_divider_height_tablet=”35px” bottom_divider_height_phone=”35px” bottom_divider_height_last_edited=”on|tablet” background_last_edited=”on|desktop” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/BRS-OA-Late-stage-mobile.webp” title_text=”BRS – OA – Late stage – mobile” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”|100px||100px|false|false” custom_padding_tablet=”|100px||100px|false|false” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”vertical-align” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”vertical-align” _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|700||on|||||” custom_margin=”10px||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Brand Plan IQ\u2122 gives you clarity to quickly get ahead[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
It delivers:<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” ul_text_align=”left” header_4_font=”Roboto||||||||” custom_margin=”10px|0px|25px|0px|false|false” custom_padding=”|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
Find out how it works below.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#3d86ae” background_enable_image=”off” background_size=”custom” background_image_width=”30%” background_position=”center_right” background_horizontal_offset=”10%” background_last_edited=”on|tablet” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”1px|auto||auto||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”36px” header_3_text_color=”#FFFFFF” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”10px||10px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”1.2em” header_font=”|300|||||||” header_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n From an analysis of over 150 brand plans, this free report tells you what makes brand plans strong, where they are weak and how to address performance gaps.<\/p>\n [\/et_pb_text][et_pb_button button_url=”#form” button_text=”Get the report” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_bg_color=”#edb22e” button_border_width=”0px” button_border_radius=”12px” background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/Brand-planning-report.webp” align=”right” _builder_version=”4.27.0″ _module_preset=”default” max_height=”300px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”rgba(61,134,174,0.1)” custom_padding=”100px||75px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”40px” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/icon-excellence.webp” title_text=”BRS – OA – Early Asset” show_bottom_space=”off” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”75%” max_height=”235px” custom_padding=”20px||10px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_text_align=”center” header_2_text_align=”center” header_3_text_align=”center” header_3_font_size=”35px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” text_orientation=”center” custom_padding=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Brand Plan IQ\u2122 is our industry-anchored benchmarking tool built from 150+ brand plans spanning therapy areas and geographies\u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/icon-speed.webp” title_text=”BRS – OA – Late Asset” show_bottom_space=”off” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”70%” max_height=”235px” custom_padding=”20px||10px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_text_align=”center” header_2_text_align=”center” header_3_font_size=”35px” header_3_line_height=”1.2em” text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” text_orientation=”center” custom_padding=”||20px||false|false” global_colors_info=”{}”]<\/p>\n From analysis to coaching the process takes just 10 days, for faster course correction<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/icon-impact.webp” title_text=”BRS – OA – Late Asset” show_bottom_space=”off” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”75%” max_height=”245px” custom_padding=”||15px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_text_align=”center” header_2_text_align=”center” header_3_text_align=”center” header_3_font_size=”35px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” text_orientation=”center” custom_padding=”||20px||false|false” global_colors_info=”{}”]<\/p>\n It provides a clear, objective view of\u00a0what an industry-leading\u00a0brand plan looks like and helps teams close the gaps to drive performance<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” prev_background_color=”rgba(61,134,174,0.1)” _builder_version=”4.27.0″ _module_preset=”default” background_enable_image=”off” background_size=”custom” background_position=”center_left” custom_padding=”150px||100px||false|false” custom_padding_tablet=”100px||75px||false|false” custom_padding_phone=”100px||75px||false|false” top_divider_style=”curve” top_divider_flip=”vertical” top_divider_height_tablet=”35px” top_divider_height_phone=”35px” top_divider_height_last_edited=”on|tablet” bottom_divider_height_tablet=”35px” bottom_divider_height_phone=”35px” bottom_divider_height_last_edited=”on|tablet” background_last_edited=”on|desktop” background_enable_image_tablet=”off” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||25px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_text_align=”center” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|700||on|||||” text_orientation=”center” custom_margin=”10px||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Our structured and benchmark-driven approach is grounded in real-world evidence<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/Assess-content-and-implications.webp” alt=”A three\u2011tier pyramid diagram shows how different categories of elements impact a brand plan. The bottom tier, labelled \u201cSupporting,\u201d contains 23 elements and represents low impact. The middle tier, labelled \u201cCore,\u201d contains 8 elements and represents moderate impact. The top tier, labelled \u201cCritical,\u201d contains 6 elements and represents high impact. An arrow on the left indicates increasing impact from low at the bottom to high at the top. Text beneath the pyramid notes that a number of elements are measured in each category.” title_text=”BRS – CTE – Why Branding Science” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” max_width=”85%” max_width_tablet=”80%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”left” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” border_radii=”on|40px|40px|40px|40px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n To assess brand plans, we objectively review 37 elements, grouped into three categories based on their impact on the plan (Critical, Core & Supporting).<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”10px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”]<\/p>\n Each element is scored on content quality and clarity of implications for the brand, using a bronze, silver, gold system.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#fbf0d5″ custom_padding=”150px||100px||false|false” custom_padding_tablet=”100px||75px||false|false” custom_padding_phone=”100px||75px||false|false” top_divider_flip=”vertical” background_enable_image_tablet=”off” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||25px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_text_align=”center” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|700||on|||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”10px||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n A strong storyline transforms a brand plan from a document into a strategic case for action, aligning leaders, focusing investment and accelerating execution<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/Review-the-storyline.webp” alt=”Five colourful speech bubbles contain questions about evaluating communication quality. The bubbles read: \u201cIs it inspiring?\u201d, \u201cIs it coherent?\u201d, \u201cIs there a supporting rationale?\u201d, \u201cDoes it have a logical structure?\u201d, and \u201cIs it easy to understand?\u201d. The bubbles are arranged around the image in different colours (orange, green, red, dark blue, and light blue).” title_text=”BRS – CTE – Why Branding Science” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” max_width_tablet=”80%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”left” max_height=”300px” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text quote_border_weight=”0px” quote_border_color=”RGBA(255,255,255,0)” _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” quote_font=”|700|on||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”25px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” custom_css_free_form=”selector blockquote, selector p{display:inline;}||selector blockquote{margin:0px; padding: 0px;}” global_colors_info=”{}”]<\/p>\n However, the concept of\u00a0a great story\u00a0is subjective \u2013 so that\u2019s\u00a0how we review them, providing qualitative<\/strong><\/em> feedback on the answers to key story questions<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#d1e3f2″ custom_padding=”150px||100px||false|false” custom_padding_tablet=”100px||75px||false|false” custom_padding_phone=”100px||75px||false|false” top_divider_flip=”vertical” background_enable_image_tablet=”off” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||25px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_3_text_align=”center” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|700||on|||||” text_orientation=”center” custom_margin=”10px||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Branding Science\u2019s strategists empower brand teams to drive immediate impact<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][dnxte_thumbs_gallery_parent dnext_thumbs_gallery_loop=”on” dnext_thumbs_gallery_arrow_position=”outer” dnext_thumbs_gallery_pause_on_hover=”on” lightbox_showhide=”on” lightbox_arrow_color=”gcid-affb96db-4536-44ec-8ea1-e6296ca09b5e” _builder_version=”4.27.0″ _module_preset=”default” custom_css_free_form=”selector .dnext-thumbs-gallery-bottom{display: none;}” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{%22gcid-affb96db-4536-44ec-8ea1-e6296ca09b5e%22:%91%22lightbox_arrow_color%22%93}”][dnxte_thumbs_gallery_child thumbs_gallery_top_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/Development-areas-for-the-plan-are-HCP-insights-patient-insights-and-market-access-scaled.png” thumbs_gallery_top_alt=” A slide titled \u201cDevelopment areas for the plan are HCP insights, patient insights and market access\u201d presents three evaluated areas. A left panel summarises that the plan has foundational insights but needs deeper, evidence\u2011based analysis and clearer understanding of underlying drivers. A table lists: \u2022 HCP insights (Critical, score 3\/18): Surface\u2011level insights lacking explanation of underlying drivers; recommendation to capture needs, behaviours, biases. \u2022 Patient insights (Critical, score 3\/18): Limited but somewhat linked to strategy; recommendation to expand understanding of motivations, fears, barriers, and belief systems. \u2022 Market access (Core, score 2\/6): High\u2011level payer perspectives with limited depth; recommendation to explore payer decision drivers and archetype nuances.” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/dnxte_thumbs_gallery_child][dnxte_thumbs_gallery_child thumbs_gallery_top_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2026\/06\/Brand-A-scores-96-points-with-development-areas-identified-across-the-assessment-framework-scaled.png” thumbs_gallery_top_alt=” A performance assessment compares Brand A with the industry benchmark. A table on the left lists scores for Critical, Core, and Supporting elements, along with maximum available points. Brand A scores 73 in Critical, 30 in Core, and 21 in Supporting, for a total of 96 points, while the industry benchmark totals 155. On the right, two bar charts compare Brand A (yellow) and the industry benchmark (red) across Critical elements\u2014Competitors, HCP insights, Positioning, Patient journey\u2014and Core elements\u2014SWOT, Market access landscape, HCP segmentation.” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/dnxte_thumbs_gallery_child][\/dnxte_thumbs_gallery_parent][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” max_width=”700px” module_alignment=”center” custom_margin=”10px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n The scoring results are\u00a0consolidated\u00a0into a brief report summarising findings and recommending ways to improve the plan.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” max_width=”700px” module_alignment=”center” custom_margin=”10px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n Our highly experienced strategists then run intimate group coaching sessions to enable brand teams to take immediate action.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Roboto|300|||||||” max_width=”700px” module_alignment=”center” custom_margin=”10px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n Clients find\u00a0Brand Plan\u00a0IQ\u2122 invaluable for uncovering blind spots and highlighting overlooked opportunities. The result is clearer plans, stronger\u00a0strategies and improved brand performance\u200b.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” prev_background_color=”#d1e3f2″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” custom_padding=”150px||100px||false|false” custom_padding_tablet=”100px||75px||false|false” custom_padding_phone=”100px||75px||false|false” top_divider_style=”curve” top_divider_flip=”vertical” background_enable_image_tablet=”off” locked=”off” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_id=”form” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” header_3_font=”||||||||” header_3_text_align=”left” header_3_text_color=”#FFFFFF” header_3_font_size=”40px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” border_width_bottom=”2px” border_color_bottom=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ locked=”off” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22border_color_bottom%22%93}”]<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||100px||false|false” custom_css_free_form=”selector .nf-form-title { display: none !important; }||selector .ninja-forms-form-wrap .nf-field-label label { color: #FFF !important; }||selector .ninja-forms-form-wrap .submit-wrap input { background: #fcb900 !important; border: 0 !important; padding: 0 20px !important; font-weight: 600 !important; color: #000 !important; }||selector .ninja-forms-form-wrap select { background: #f7f7f7 !important; border: 3px solid #d1e3f2 !important; border-radius: 20px !important; padding: 12px 40px 12px 12px !important; }||selector .ninja-forms-form-wrap .nf-field-element div { border: 0 !important; background: transparent !important; }||selector .ninja-forms-form-wrap .listselect-wrap .nf-field-element::after { content: ‘%9225BC’ !important; position: absolute !important; right: 20px !important; top: 50% !important; transform: translateY(-50%) !important; pointer-events: none !important; color: #333 !important; font-size: 12px !important; z-index: 3 !important; }” global_colors_info=”{}”]2026 Brand planning report<\/h3>\n
KEY BENEFITS<\/h3>\n
Excellence<\/h3>\n
Speed<\/h3>\n
Impact<\/h3>\n
Step 1 \u2013 Assess content and implications<\/h3>\n
Step 2 \u2013 Review the storyline<\/h3>\n
Step 3 \u2013 Activate the findings<\/h3>\n
Get the free report<\/h3>\n