{"id":272,"date":"2023-10-27T10:01:56","date_gmt":"2023-10-27T10:01:56","guid":{"rendered":"https:\/\/branding-science.com\/?p=272"},"modified":"2025-05-01T14:53:11","modified_gmt":"2025-05-01T14:53:11","slug":"comment-lamelioration-de-lanalyse-dimpact-permet-de-mieux-comprendre-et-de-prendre-de-meilleures-decisions-strategiques","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/comment-lamelioration-de-lanalyse-dimpact-permet-de-mieux-comprendre-et-de-prendre-de-meilleures-decisions-strategiques\/","title":{"rendered":"Comment l'am\u00e9lioration de votre QAI vous permet d'obtenir de meilleures informations et de prendre de meilleures d\u00e9cisions strat\u00e9giques"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/EPHMRA-write-up-blog-Option-2.png&#8221; alt=&#8221;Stress free ad board&#8221; title_text=&#8221;EPHMRA write up blog &#8211; Option 2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">There is currently a lot of discussion about how (and where) AI can best be used in the pharmaceutical industry, and debate about the threat it poses to certain roles within it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our position at Branding Science is that in the context of strategy creation, AI is simply another opinion at the table \u2013 it is not the answer, not the single source of truth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI can mean different things to different people, from autonomous vehicles and Alexa, through to the creation of deep fakes and ChatGPT, but at a high level, it is simply a system that mimics human behaviour.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So, how much should teams rely on humans or AI to drive decision making along the development process for strategic choices?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In our latest article, we have explored how much of a role AI should play in strategy development \u2013 to read our thoughts <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/EPHRMA-write-up-v2.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is currently a lot of discussion about how (and where) AI can best be used in the pharmaceutical industry, and debate about the threat it poses to certain roles within it.\u00a0 Our position at Branding Science is that in the context of strategy creation, AI is simply another opinion at the table \u2013 it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Improving Your AIQ Leads to Better Insights<\/title>\n<meta name=\"description\" content=\"In our latest article, we have explored how much of a role AI should play in strategy development - 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