{"id":284,"date":"2023-10-14T15:05:05","date_gmt":"2023-10-14T15:05:05","guid":{"rendered":"https:\/\/branding-science.com\/?p=284"},"modified":"2025-05-01T14:53:20","modified_gmt":"2025-05-01T14:53:20","slug":"rejoignez-notre-webinaire-une-nouvelle-perspective-sur-le-parcours-du-patient","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/rejoignez-notre-webinaire-une-nouvelle-perspective-sur-le-parcours-du-patient\/","title":{"rendered":"Regardez notre webinaire - une nouvelle perspective sur le parcours du patient"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/Patient-journay-webinar-Blog-thumbnail-v0.4-1.png&#8221; alt=&#8221;Stress free ad board&#8221; title_text=&#8221;Patient-journay-webinar&#8212;Blog-thumbnail-v0.4 (1)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">A patient journey is an insight map that enables us to keep our \u201ceyes on the stars and our feet on the ground\u201d.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">How effectively are we evolving the focus and perspective of the patient journey to unlock the opportunity for an asset, as we move from early development to late development?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Join Sarah Blakeston, Jo Gryniewicz, Shirley Shadur and Simon Fogg in our \u2018Reframing Patient Journey Webinar\u2019<\/span><span data-contrast=\"auto\">\u00a0to explore our perspectives and implications for Global and Local Brand teams:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">What do we mean by patient journey?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How do we need to evolve our perspective as we move from early to late development?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The focus and perspective of the patient journey should evolve alongside evolving business needs as you transfer an early-stage asset into a winning brand in a competitive category.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you need to unlock the opportunity of your brand and win the category, join us to hear a fresh perspective\u00a0<\/span><span data-contrast=\"auto\">on how to utilise a patient journey to optimise the success of your brand.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you are interested, <strong><a href=\"https:\/\/vimeo.com\/880253799\/48327d4e22?share=copy\">click here to watch.<\/a><\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A patient journey is an insight map that enables us to keep our \u201ceyes on the stars and our feet on the ground\u201d.\u00a0 How effectively are we evolving the focus and perspective of the patient journey to unlock the opportunity for an asset, as we move from early development to late development?\u00a0 Join Sarah Blakeston, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A new perspective on the patient journey | Branding Science<\/title>\n<meta name=\"description\" content=\"How effectively are we evolving the focus and perspective of the patient journey to unlock 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