{"id":377,"date":"2023-11-30T09:41:29","date_gmt":"2023-11-30T09:41:29","guid":{"rendered":"https:\/\/branding-science.com\/?p=377"},"modified":"2025-04-24T15:53:32","modified_gmt":"2025-04-24T15:53:32","slug":"recadrer-le-parcours-du-patient-nouvelles-perspectives-et-implications","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/recadrer-le-parcours-du-patient-nouvelles-perspectives-et-implications\/","title":{"rendered":"Recadrer le parcours du patient : Nouvelles perspectives et implications"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Reframing-patient-journey-Banner.png&#8221; alt=&#8221;Stress free ad board&#8221; title_text=&#8221;Reframing patient journey Banner&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">In the dynamic world of pharmaceutical development, understanding the patient journey is a pivotal aspect of creating a successful and impactful brand and commercial strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a recent webinar, entitled \u2018Reframing patient journey: New perspectives and implications from an early-stage asset to an established brand\u2019, Branding Science experts Sarah Blakeston, Jo Gryniewicz, Shirley Shadur and Nick Ross explored the significance of the patient journey across various stages of the product lifecycle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you missed the webinar, don\u2019t worry \u2013 you can still read all about their findings in our latest article.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For the full summary of the key insights from the webinar, <a href=\"https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Reframing-patient-journey-webinar-article-v1.3.pdf\">click here<\/a>.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the dynamic world of pharmaceutical development, understanding the patient journey is a pivotal aspect of creating a successful and impactful brand and commercial strategy.\u00a0 In a recent webinar, entitled \u2018Reframing patient journey: New perspectives and implications from an early-stage asset to an established brand\u2019, Branding Science experts Sarah Blakeston, Jo Gryniewicz, Shirley Shadur and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reframing the patient journey | Branding Science<\/title>\n<meta name=\"description\" content=\"Here\u2019s a full summary of the key insights and findings from our recent webinar on reframing the patient journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/recadrer-le-parcours-du-patient-nouvelles-perspectives-et-implications\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reframing the patient journey | Branding Science\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s a full summary of the key insights and findings from our recent webinar on reframing the patient journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding-science.com\/fr\/recadrer-le-parcours-du-patient-nouvelles-perspectives-et-implications\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-30T09:41:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T15:53:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Reframing-patient-journey-Thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"brandingscienc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"brandingscienc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/\"},\"author\":{\"name\":\"brandingscienc\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#\\\/schema\\\/person\\\/26c5941ed6b46ef56bc96884081f2b85\"},\"headline\":\"Reframing patient journey: New perspectives and implications\",\"datePublished\":\"2023-11-30T09:41:29+00:00\",\"dateModified\":\"2025-04-24T15:53:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/\"},\"wordCount\":218,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/branding-science.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Reframing-patient-journey-Thumbnail.png\",\"articleSection\":[\"Articles\",\"Uncategorized\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/\",\"url\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/\",\"name\":\"Reframing the patient journey | Branding Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/branding-science.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Reframing-patient-journey-Thumbnail.png\",\"datePublished\":\"2023-11-30T09:41:29+00:00\",\"dateModified\":\"2025-04-24T15:53:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/#\\\/schema\\\/person\\\/26c5941ed6b46ef56bc96884081f2b85\"},\"description\":\"Here\u2019s a full summary of the key insights and findings from our recent webinar on reframing the patient journey.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/#primaryimage\",\"url\":\"https:\\\/\\\/branding-science.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Reframing-patient-journey-Thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/branding-science.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Reframing-patient-journey-Thumbnail.png\",\"width\":800,\"height\":500,\"caption\":\"Patient journey\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/reframing-patient-journey-new-perspectives-and-implications\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/branding-science.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reframing patient journey: New perspectives and implications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\",\"url\":\"https:\\\/\\\/branding-science.com\\\/\",\"name\":\"Branding Science\",\"description\":\"Your SUPER-powered WP Engine Site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/branding-science.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#\\\/schema\\\/person\\\/26c5941ed6b46ef56bc96884081f2b85\",\"name\":\"brandingscienc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g\",\"caption\":\"brandingscienc\"},\"sameAs\":[\"https:\\\/\\\/branding-science.com\"],\"url\":\"https:\\\/\\\/branding-science.com\\\/fr\\\/author\\\/brandingscienc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recadrer le parcours du patient | Branding Science","description":"Voici un r\u00e9sum\u00e9 complet des principales id\u00e9es et conclusions de notre r\u00e9cent webinaire sur le recadrage du parcours du patient.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/branding-science.com\/fr\/recadrer-le-parcours-du-patient-nouvelles-perspectives-et-implications\/","og_locale":"fr_FR","og_type":"article","og_title":"Reframing the patient journey | Branding Science","og_description":"Here\u2019s a full summary of the key insights and findings from our recent webinar on reframing the patient journey.","og_url":"https:\/\/branding-science.com\/fr\/recadrer-le-parcours-du-patient-nouvelles-perspectives-et-implications\/","og_site_name":"Branding Science","article_published_time":"2023-11-30T09:41:29+00:00","article_modified_time":"2025-04-24T15:53:32+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Reframing-patient-journey-Thumbnail.png","type":"image\/png"}],"author":"brandingscienc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"brandingscienc","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/#article","isPartOf":{"@id":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/"},"author":{"name":"brandingscienc","@id":"https:\/\/branding-science.com\/#\/schema\/person\/26c5941ed6b46ef56bc96884081f2b85"},"headline":"Reframing patient journey: New perspectives and implications","datePublished":"2023-11-30T09:41:29+00:00","dateModified":"2025-04-24T15:53:32+00:00","mainEntityOfPage":{"@id":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/"},"wordCount":218,"commentCount":0,"image":{"@id":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/#primaryimage"},"thumbnailUrl":"https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Reframing-patient-journey-Thumbnail.png","articleSection":["Articles","Uncategorized"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/","url":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/","name":"Recadrer le parcours du patient | Branding Science","isPartOf":{"@id":"https:\/\/branding-science.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/#primaryimage"},"image":{"@id":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/#primaryimage"},"thumbnailUrl":"https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Reframing-patient-journey-Thumbnail.png","datePublished":"2023-11-30T09:41:29+00:00","dateModified":"2025-04-24T15:53:32+00:00","author":{"@id":"https:\/\/branding-science.com\/#\/schema\/person\/26c5941ed6b46ef56bc96884081f2b85"},"description":"Voici un r\u00e9sum\u00e9 complet des principales id\u00e9es et conclusions de notre r\u00e9cent webinaire sur le recadrage du parcours du patient.","breadcrumb":{"@id":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/#primaryimage","url":"https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Reframing-patient-journey-Thumbnail.png","contentUrl":"https:\/\/branding-science.com\/wp-content\/uploads\/2023\/11\/Reframing-patient-journey-Thumbnail.png","width":800,"height":500,"caption":"Patient journey"},{"@type":"BreadcrumbList","@id":"https:\/\/branding-science.com\/reframing-patient-journey-new-perspectives-and-implications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/branding-science.com\/"},{"@type":"ListItem","position":2,"name":"Reframing patient journey: New perspectives and implications"}]},{"@type":"WebSite","@id":"https:\/\/branding-science.com\/#website","url":"https:\/\/branding-science.com\/","name":"Science de l'image de marque","description":"Votre site WP Engine SUPER-puissant","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/branding-science.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/branding-science.com\/#\/schema\/person\/26c5941ed6b46ef56bc96884081f2b85","name":"marquescienc","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g","caption":"brandingscienc"},"sameAs":["https:\/\/branding-science.com"],"url":"https:\/\/branding-science.com\/fr\/author\/brandingscienc\/"}]}},"_links":{"self":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/posts\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/comments?post=377"}],"version-history":[{"count":1,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/posts\/377\/revisions"}],"predecessor-version":[{"id":987510580,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/posts\/377\/revisions\/987510580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/media\/378"}],"wp:attachment":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/media?parent=377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/categories?post=377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/tags?post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}