{"id":497,"date":"2024-01-05T10:15:04","date_gmt":"2024-01-05T10:15:04","guid":{"rendered":"https:\/\/branding-science.com\/?p=497"},"modified":"2025-04-24T16:08:06","modified_gmt":"2025-04-24T16:08:06","slug":"rejoignez-notre-webinaire-comment-utiliser-les-sciences-du-comportement-pour-ameliorer-la-conception-de-la-recherche","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/rejoignez-notre-webinaire-comment-utiliser-les-sciences-du-comportement-pour-ameliorer-la-conception-de-la-recherche\/","title":{"rendered":"Regardez notre webinaire - Le d\u00e9biaisage : Comment utiliser la science du comportement pour am\u00e9liorer la conception de la recherche"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2024\/01\/Behavioural-Science-Webinar-Blog-v2.png&#8221; alt=&#8221;Stress free ad board&#8221; title_text=&#8221;Behavioural-Science-Webinar-Blog-v2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">Watch our recent webinar!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Much of market research still relies on self-reported answers. We ask people questions and assume they can accurately describe how they go about making decisions &#8211; and typically also that they rationally consider all the factors before doing so. These are not realistic assumptions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our decisions are influenced by context, habits, intuitive factors, fleeting thoughts, and gut reactions that these questions cannot capture. Worse, they may actively introduce biases and distortions.<\/span><\/p>\n<p><span data-contrast=\"auto\">In this webinar, Branding Science experts Anne-Sophie Lenoir, PhD, and Jess Finney talked about how to avoid these pitfalls by leveraging learnings from behavioural science to craft more insightful, less biased qualitative and quantitative research &#8211; <\/span><span data-contrast=\"none\">from design, through to recruitment, and to analysis.<\/span><\/p>\n<p><span data-contrast=\"auto\">If you are interested, <a href=\"https:\/\/vimeo.com\/909117366\/c098358b09?share=copy\"><b>click here to watch.<\/b><\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch our recent webinar!\u00a0 Much of market research still relies on self-reported answers. We ask people questions and assume they can accurately describe how they go about making decisions &#8211; and typically also that they rationally consider all the factors before doing so. These are not realistic assumptions.\u00a0\u00a0 Our decisions are influenced by context, habits, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Debiasing: How to use behavioural science to enhance research<\/title>\n<meta name=\"description\" content=\"Watch our webinar on how to use behavioural science to enhance research design - click here for more information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/rejoignez-notre-webinaire-comment-utiliser-les-sciences-du-comportement-pour-ameliorer-la-conception-de-la-recherche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Debiasing: How to use behavioural science to enhance research\" \/>\n<meta property=\"og:description\" content=\"Watch our webinar on how to use behavioural science to enhance research design - click here for more information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding-science.com\/fr\/rejoignez-notre-webinaire-comment-utiliser-les-sciences-du-comportement-pour-ameliorer-la-conception-de-la-recherche\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-05T10:15:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T16:08:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/01\/Behavioural-Science-Webinar-Blog-v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"brandingscienc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"brandingscienc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/join-our-webinar-debiasing-how-to-use-behavioural-science-to-enhance-research-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/join-our-webinar-debiasing-how-to-use-behavioural-science-to-enhance-research-design\\\/\"},\"author\":{\"name\":\"brandingscienc\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#\\\/schema\\\/person\\\/26c5941ed6b46ef56bc96884081f2b85\"},\"headline\":\"Watch our webinar &#8211; 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