{"id":987510237,"date":"2024-04-03T14:41:53","date_gmt":"2024-04-03T14:41:53","guid":{"rendered":"https:\/\/branding-science.com\/?p=987510237"},"modified":"2025-04-24T16:10:37","modified_gmt":"2025-04-24T16:10:37","slug":"debiaiser-comment-utiliser-les-sciences-du-comportement-pour-ameliorer-la-conception-des-recherches","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/debiaiser-comment-utiliser-les-sciences-du-comportement-pour-ameliorer-la-conception-des-recherches\/","title":{"rendered":"Le d\u00e9biaisage : Comment utiliser la science du comportement pour am\u00e9liorer la conception de la recherche"},"content":{"rendered":"

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Much of market research still relies on self-reported answers. We ask people questions and assume they can accurately describe how they go about making decisions – and typically also that they rationally consider all the factors before doing so. These are not realistic assumptions.\u00a0\u00a0\u00a0<\/p>\n

Our decisions are influenced by context, habits, intuitive factors, fleeting thoughts, and gut reactions that these questions cannot capture. Worse, they may actively introduce biases and distortions.\u00a0<\/p>\n

In a recent webinar, Branding Science experts Anne-Sophie Lenoir, PhD, and Jess Finney talked about how to avoid these pitfalls by leveraging learnings from behavioural science to craft more insightful, less biased qualitative and quantitative research – from design, through to recruitment, and to analysis.\u00a0<\/p>\n

Click here<\/strong><\/a> to read our latest article for a summary of their key findings.\u00a0<\/p>\n

Missed the webinar? No problem \u2013 you can watch it on demand by clicking here<\/a><\/strong>.\u00a0<\/p>\n

Get in touch<\/strong>\u00a0<\/p>\n

Dr. Anne-Sophie Lenoir, Director – Anne-Sophie.Lenoir@branding-science.com<\/a>\u00a0<\/p>\n

Jess Finney, Brand Scientist – Jess.Finney@branding-science.com<\/a><\/p>\n

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Much of market research still relies on self-reported answers. We ask people questions and assume they can accurately describe how they go about making decisions – and typically also that they rationally consider all the factors before doing so. These are not realistic assumptions.\u00a0\u00a0\u00a0 Our decisions are influenced by context, habits, intuitive factors, fleeting thoughts, […]<\/p>\n","protected":false},"author":1,"featured_media":987510238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p>

However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p>

In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p>

To read our thoughts in full, click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-987510237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"\nHow to use behavioural science to enhance research design<\/title>\n<meta name=\"description\" content=\"How to leverage learnings from behavioural science to craft more insightful, less biased qualitative and quantitative research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/debiaiser-comment-utiliser-les-sciences-du-comportement-pour-ameliorer-la-conception-des-recherches\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use behavioural 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