{"id":987510252,"date":"2024-04-10T09:18:08","date_gmt":"2024-04-10T09:18:08","guid":{"rendered":"https:\/\/branding-science.com\/?p=987510252"},"modified":"2025-05-01T14:52:34","modified_gmt":"2025-05-01T14:52:34","slug":"pourquoi-demandons-nous-aux-medecins-de-predire-lavenir-alors-que-les-humains-ne-le-peuvent-pas","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/pourquoi-demandons-nous-aux-medecins-de-predire-lavenir-alors-que-les-humains-ne-le-peuvent-pas\/","title":{"rendered":"Pourquoi demandons-nous aux m\u00e9decins de pr\u00e9dire l'avenir alors que les humains ne le peuvent pas ?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2024\/04\/BRS-Predict-the-future_banner.jpg&#8221; alt=&#8221;Pharma insights&#8221; title_text=&#8221;BRS-Predict-the-future_banner&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The pharmaceutical insights industry has used fundamentally the same questions for a long time in our research to support pipeline decisions and planning. Questions like:<\/p>\n<ul>\n<li>How likely are you to use this product?<\/li>\n<li>What percentage of patients would you use it for?<\/li>\n<\/ul>\n<p>Is it time to reframe these questions to provide more insightful results?<\/p>\n<p>In this article, Branding Science\u2019s Senior Client Services Director,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAADebBMBS8pKvgtRTC4LItxE0OcU3FUWE6s\" data-attribute-index=\"0\" data-entity-type=\"MINI_PROFILE\">Lucy Ireland<\/a>, questions the traditional approach of relying on doctors to predict the future use of pharmaceutical products (in Demand studies, Target Product Profile tests etc), proposing a shift in the wording to generate arguably more accurate and definitely more insightful results.<\/p>\n<p>Click below to read more!<\/p>\n<p><a href=\"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/04\/Predicting-the-future-article-v2.pdf\" target=\"_blank\" rel=\"noopener\"><strong>View article<\/strong><\/a><\/p>\n<p><strong>Get in touch: <\/strong>Lucy Ireland, Senior Client Services Director: <a href=\"mailto:Lucy.Ireland@branding-science.com\">Lucy.Ireland@branding-science.com<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pharmaceutical insights industry has used fundamentally the same questions for a long time in our research to support pipeline decisions and planning. Questions like: How likely are you to use this product? What percentage of patients would you use it for? Is it time to reframe these questions to provide more insightful results? In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987510253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-987510252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why do we ask doctors to predict the future? | Branding Science<\/title>\n<meta name=\"description\" content=\"Is it time to reframe the questions used to support decision making in pharma? Click here to read our thoughts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/pourquoi-demandons-nous-aux-medecins-de-predire-lavenir-alors-que-les-humains-ne-le-peuvent-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why do we ask doctors to predict the future? | Branding Science\" \/>\n<meta property=\"og:description\" content=\"Is it time to reframe the questions used to support decision making in pharma? 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