{"id":987510270,"date":"2024-05-02T10:06:35","date_gmt":"2024-05-02T10:06:35","guid":{"rendered":"https:\/\/branding-science.com\/?p=987510270"},"modified":"2025-05-01T14:52:30","modified_gmt":"2025-05-01T14:52:30","slug":"letat-de-la-planification-des-marques-pharmaceutiques","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/letat-de-la-planification-des-marques-pharmaceutiques\/","title":{"rendered":"L'\u00e9tat de la planification des marques pharmaceutiques"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/State-of-brand-planning-blog-banner.png&#8221; alt=&#8221;Pharma insights&#8221; title_text=&#8221;State-of-brand-planning-blog-banner&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">Brand planning is a vital but much maligned part of pharmaceutical marketing.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All too often, it\u2019s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn\u2019t be further from this!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a recent webinar, Branding Science experts Ed Corbett and Simon Fogg explored the current state of brand planning in the industry, where improvements can be made, and how teams can create plans that people love.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/Brand-Planning-Webinar-Article-v4.pdf\"><b><span data-contrast=\"none\">Click here<\/span><\/b><\/a><span data-contrast=\"none\"> to read our latest article for a summary of their key findings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Missed the webinar? No problem \u2013 you can watch it on demand by <\/span><a href=\"https:\/\/vimeo.com\/895816617\/b41ed9f95f?share=copy\"><b><span data-contrast=\"none\">clicking here<\/span><\/b><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Get in touch:<\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ed Corbett &#8211; Head of Consultancy: <\/span><a href=\"mailto:Ed.Corbett@branding-science.com\"><span data-contrast=\"none\">Ed.Corbett@branding-science.com<\/span><\/a><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Simon Fogg \u2013 Director, Strategic Consulting: <\/span><a href=\"mailto:Simon.Fogg@branding-science.com\"><span data-contrast=\"none\">Simon.Fogg@branding-science.com<\/span><\/a><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand planning is a vital but much maligned part of pharmaceutical marketing.\u00a0\u00a0\u00a0 All too often, it\u2019s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn\u2019t be further from this!\u00a0\u00a0 In a recent webinar, Branding Science experts Ed Corbett and Simon Fogg explored the current [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987510271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-987510270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The state of pharma brand planning | Branding Science<\/title>\n<meta name=\"description\" content=\"We explore the current state of brand planning, where improvements can be made, and how teams can create plans that people love.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/letat-de-la-planification-des-marques-pharmaceutiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The state of pharma brand planning | Branding Science\" \/>\n<meta property=\"og:description\" content=\"We explore the current state of brand planning, where improvements can be made, and how teams can create plans that people love.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding-science.com\/fr\/letat-de-la-planification-des-marques-pharmaceutiques\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-02T10:06:35+00:00\" \/>\n<meta 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