{"id":987510313,"date":"2024-05-09T13:04:02","date_gmt":"2024-05-09T13:04:02","guid":{"rendered":"https:\/\/branding-science.com\/?p=987510313"},"modified":"2025-04-24T09:11:29","modified_gmt":"2025-04-24T09:11:29","slug":"branding-science-lance-un-outil-dintelligence-artificielle-pionnier-metainsights","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/branding-science-lance-un-outil-dintelligence-artificielle-pionnier-metainsights\/","title":{"rendered":"Branding Science lance un outil d'IA pionnier, metAInsights\u2122"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2024\/05\/metAInsights_Blog_banner.png&#8221; alt=&#8221;Pharma insights&#8221; title_text=&#8221;metAInsights_Blog_banner&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>If you are an investment or biotech team looking to use metAInsights\u2122 to help you make more confident investment decisions, please visit our product site at <a href=\"https:\/\/metainsights.ai\/\">metainsights.ai<\/a>.<\/strong><span data-contrast=\"auto\"><\/span><\/p>\n<p><span data-contrast=\"auto\">Branding Science, a leader in the pharma solutions sector, is thrilled to announce the launch of its latest innovation: a powerful, internal-facing AI tool, designed to help our primary market research and strategy experts get to deeper insights, quicker, to help our clients make smarter decisions for better patient futures.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This pioneering AI tool, named metAInsights\u2122, leverages over a decade of accumulated pharma insight and cutting-edge artificial intelligence technology, allowing our internal teams to interact with our historic library of projects through a chatbot-style interface.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pulling from over 1,200 strategy and insights projects, developed for hundreds of successful brands (including multiple blockbusters), based on insights gathered from hundreds of thousands of respondents, metAInsights\u2122 accesses a deep and broad dataset of validated, compliant, qualitative and quantitative insights, putting them at the fingertips of every single researcher and consultant working at Branding Science, helping us to get you to the right decisions, quickly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cmetAInsights\u2122 represents a significant leap forward in our ability to harness the full potential of the data we have been accumulating over the years,&#8221; said Peter Cunningham, CEO of Branding Science Group. &#8220;This tool is not just a testament to our ongoing commitment to innovation, but also to our dedication to making a meaningful difference in the lives of patients by empowering healthcare providers with superior tools.&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The introduction of metAInsights\u2122 comes at a critical time. As the pharma industry continues to grapple with vast amounts of data, the need for sophisticated tools to sift through, analyse, and draw actionable insights from this data is more pressing than ever. metAInsights\u2122 utilises machine learning algorithms and natural language processing to analyse Branding Science\u2019s heritage library of qualitative insights, helping us to identify not just \u2018the what, the who and the how\u2019, but also \u2018the why\u2019 of brand strategy creation.<\/span><\/p>\n<p><span data-contrast=\"auto\">Branding Science is committed to continuous innovation to help pharma serve its patients better. With the launch of metAInsights\u2122, Branding Science is setting a new standard in the use of AI in healthcare, further solidifying our position as a forward-thinking leader in the industry.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are an investment or biotech team looking to use metAInsights\u2122 to help you make more confident investment decisions, please visit our product site at metainsights.ai. Branding Science, a leader in the pharma solutions sector, is thrilled to announce the launch of its latest innovation: a powerful, internal-facing AI tool, designed to help our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987510315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-987510313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding Science launches metAInsights | Branding Science<\/title>\n<meta name=\"description\" content=\"Branding Science is thrilled to announce the launch of its powerful new AI tool, metAInsights. 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