{"id":987510519,"date":"2024-07-10T13:48:27","date_gmt":"2024-07-10T13:48:27","guid":{"rendered":"https:\/\/branding-science.com\/?p=987510519"},"modified":"2024-07-10T13:48:30","modified_gmt":"2024-07-10T13:48:30","slug":"faits-marquants-dephmra-2024","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/faits-marquants-dephmra-2024\/","title":{"rendered":"Faits marquants d'EPHMRA 2024"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/07\/Artboard-1-copy.png” alt=”BSC_3512 EPHMRA highlights 2024″ title_text=”BSC_3512 EPHMRA highlights 2024″ align=”center” force_fullwidth=”on” _builder_version=”4.25.1″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_text_color=”#3d86ae” header_2_font_size_tablet=”” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

EPHMRA 2024 was a great opportunity for us to catch up with clients and old colleagues, to hear the latest news and cutting-edge developments in our industry.<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”10px||5px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Roboto|300|||||||” custom_margin=”0px||||false|false” locked=”off” global_colors_info=”{}”]This year\u2019s theme, \u2018Inspire \u2013 Challenge \u2013 Network\u2019, was evident throughout the diverse and engaging sessions, and we came away from the conference with plenty to talk about!<\/p>\n

Take a look below for a round-up of our key learnings and talking points.<\/strong>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”#3d86ae” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/07\/Artboard-1-copy-4.png” background_size=”custom” background_image_width=”57%” background_position=”center_right” max_width=”100%” custom_margin=”|0px||0px|false|false” custom_padding=”|0px||0px|false|false” background_last_edited=”on|tablet” background_enable_image_tablet=”off” border_radii=”off|16px|16px||” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.1″ _module_preset=”default” width=”90%” max_width=”2560px” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_font_size=”8px” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” custom_padding=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

Diverse topics and emerging technologies<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”10px||5px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#FFFFFF” custom_margin=”10px||||false|false” locked=”off” global_colors_info=”{}”]Understandably, last year\u2019s conference had a heavy focus on AI, but this year\u2019s featured a broader range of topics. AI remained a significant point of discussion, with many innovative applications being showcased. However, there was also a strong emphasis on omnichannel marketing, patient research and the potential use of other new tools. [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/07\/Artboard-1-copy-4.png” alt=”Highlights from EPHMRA 2024″ title_text=”Highlights from EPHMRA 2024″ disabled_on=”off|off|on” _builder_version=”4.25.1″ _module_preset=”default” border_radii=”on|12px|12px|12px|12px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”#d1e3f2″ background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/07\/Artboard-1-copy-2.png” background_position=”center_left” background_horizontal_offset=”0%” max_width=”100%” custom_margin=”|0px||0px|false|false” custom_padding=”|0px|40px|0px|false|false” background_last_edited=”on|tablet” background_enable_image_tablet=”off” border_radii=”off||||” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.1″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”8px” header_2_text_color=”#182a39″ header_2_font_size=”36px” custom_margin=”||0px||false|false” custom_padding=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

The future of<\/h2>\n

healthcare MR<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.25.1″ _module_preset=”default” width=”57%” max_width=”61%” custom_margin=”10px||5px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”list_spacing” _builder_version=”4.25.1″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#182a39″ custom_margin=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

A recurring theme was the evolving landscape of healthcare market research and the need for agencies to adapt. Discussions highlighted the tension between clients wanting to engage with smaller, niche agencies and procurement departments\u2019 preference for established agreements with larger firms.<\/p>\n

To navigate this, agencies must demonstrate clear value and strategic alignment with clients\u2019 goals. Technological advancements (including AI) and virtual reality can be beneficial, but it is critical to show our value in terms of agencies\u2019 thinking, too.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748″ background_enable_image=”off” background_size=”custom” background_image_width=”0%” background_image_height=”0%” background_position=”bottom_left” background_horizontal_offset=”-2%” background_vertical_offset=”24%” max_width=”100%” custom_margin=”|0px||0px|false|false” custom_padding=”|0px|40px|0px|false|false” background_last_edited=”on|tablet” background_enable_image_tablet=”off” border_radii=”off||||” global_colors_info=”{%22gcid-29b9e2e3-f35b-4413-98fd-2b471f83c748%22:%91%22background_color%22%93}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.1″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#000000″ header_font_size=”8px” header_2_text_color=”#182a39″ header_2_font_size=”36px” custom_margin=”||0px||false|false” custom_padding=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

Collaboration between agencies and pharma<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=”gcid-affb96db-4536-44ec-8ea1-e6296ca09b5e” divider_weight=”3px” _builder_version=”4.25.1″ _module_preset=”default” width=”91%” max_width=”91%” custom_margin=”10px||5px||false|false” locked=”off” global_colors_info=”{%22gcid-affb96db-4536-44ec-8ea1-e6296ca09b5e%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”list_spacing” _builder_version=”4.25.1″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#182a39″ custom_margin=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Successful collaboration between research agencies and pharmaceutical companies was a crucial topic. Research needs to be seen as an investment, rather than a cost, and agencies should strive to align their insights with commercial decision-making processes. This involves understanding stakeholders\u2019 needs, managing expectations, and delivering sophisticated analysis that goes beyond mere data collection. The value of research lies in its ability to facilitate informed decisions and strategic planning.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”#d1e3f2″ background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/07\/Artboard-1-copy-3.png” background_position=”center_left” max_width=”100%” custom_margin=”|0px||0px|false|false” custom_padding=”|0px|40px|0px|false|false” background_last_edited=”on|tablet” background_enable_image_tablet=”off” border_radii=”off||||” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.1″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”8px” header_2_text_color=”#182a39″ header_2_font_size=”36px” custom_margin=”||0px||false|false” custom_padding=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

High-power patient involvement<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.25.1″ _module_preset=”default” width=”71%” max_width=”71%” custom_margin=”10px||5px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”list_spacing” _builder_version=”4.25.1″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#182a39″ custom_margin=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Patient involvement in market research is increasing, driven by patient-focused drug development initiatives from organisations including the FDA and EMEA. The increasing use of primary market research as real-world evidence for product HTA submissions was a notable trend.<\/span><\/p>\n

Stories from patient representatives underscored the importance of the patient voice in drug development and healthcare decisions. The impact of AI on patient interactions was also discussed, with healthcare professionals expressing cautious optimism about AI\u2019s role in diagnosis and treatment discovery.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce” background_enable_image=”off” background_size=”custom” background_image_width=”0%” background_image_height=”0%” background_position=”bottom_left” background_horizontal_offset=”-2%” background_vertical_offset=”24%” max_width=”100%” custom_margin=”|0px||0px|false|false” custom_padding=”|0px|40px|0px|false|false” background_last_edited=”on|tablet” background_enable_image_tablet=”off” border_radii=”off|||16px|16px” global_colors_info=”{%22gcid-c70bd507-5e1a-4b2c-b806-554e6a02bcce%22:%91%22background_color%22%93}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.1″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#000000″ header_font_size=”8px” header_2_text_color=”#182a39″ header_2_font_size=”36px” custom_margin=”||0px||false|false” custom_padding=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

Omnichannel marketing and behavioural nudging<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.25.1″ _module_preset=”default” width=”95%” max_width=”95%” custom_margin=”10px||5px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”list_spacing” _builder_version=”4.25.1″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#182a39″ custom_margin=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

The conference also explored omnichannel marketing strategies and how they should be underpinned by a scientific approach to behaviour change. Building holistic personas and understanding the motivations and behaviours of healthcare professionals were highlighted as effective strategies within this. Evidence was provided on how personalising marketing efforts to reflect the human aspect of doctors can drive significant changes in behaviour and improve campaign effectiveness.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”gcid-body-color” background_image=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/07\/Artboard-1-copy-5.png” background_size=”custom” background_image_width=”57%” background_position=”center_right” max_width=”100%” custom_margin=”100px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” background_last_edited=”on|tablet” background_enable_image_tablet=”off” border_radii=”off|16px|16px|16px|16px” global_colors_info=”{%22gcid-body-color%22:%91%22background_color%22%93}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.1″ _module_preset=”default” width=”90%” max_width=”2560px” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_font_size=”8px” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” custom_padding=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

Final thoughts<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.25.1″ _module_preset=”default” width=”63%” max_width=”63%” custom_margin=”10px||5px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#FFFFFF” custom_margin=”10px||||false|false” locked=”off” global_colors_info=”{}”]Overall, EPHMRA 2024 showcased how the field of pharmaceutical market research is evolving. As the industry continues to innovate and adapt, we at Branding Science are excited to use our latest learnings to continue delivering impactful research and driving positive change in healthcare.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/07\/Artboard-1-copy-5.png” alt=”Highlights from EPHMRA 2024″ title_text=”Highlights from EPHMRA 2024″ disabled_on=”off|off|on” _builder_version=”4.25.1″ _module_preset=”default” border_radii=”on|12px|12px|12px|12px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”41px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”gcid-affb96db-4536-44ec-8ea1-e6296ca09b5e” text_orientation=”center” width=”100%” max_width=”100%” custom_margin=”-26px||||false|false” custom_padding=”|||65px|false|false” global_colors_info=”{%22gcid-affb96db-4536-44ec-8ea1-e6296ca09b5e%22:%91%22text_text_color%22%93}”]<\/p>\n

Get in touch:<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.25.1″ _module_preset=”default” min_height=”345.5px” custom_margin=”-1px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”vertical-align” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/07\/Artboard-6.png” alt=”Lucy Ireland, Senior Client Services Director” title_text=”Lucy Ireland, Senior Client Services Director” align=”center” _builder_version=”4.25.1″ _module_preset=”default” width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ module_class=”vertical-align” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font=”|300|||||||” header_2_font_size=”25px” custom_margin=”||0px||false|false” custom_padding=”||10px||false|false” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Lucy Ireland<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_line_height=”1em” header_2_font=”|300|||||||” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Senior Client Services Director:<\/span><\/strong><\/p>\n

lucy.ireland@branding-science.com<\/p>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”10px||5px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_4″ module_class=”vertical-align” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/07\/Artboard-6-copy.png” alt=”Chris Pickering, Business Development Manager” title_text=”Chris Pickering, Business Development Manager” align=”center” _builder_version=”4.25.1″ _module_preset=”default” width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ module_class=”vertical-align” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font=”|300|||||||” header_2_font_size=”25px” custom_margin=”||0px||false|false” custom_padding=”||10px||false|false” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Chris Pickering<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_line_height=”1em” header_2_font=”|300|||||||” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Business Development Manager:<\/span><\/strong><\/p>\n

christopher.pickering@branding-science.com<\/p>\n

[\/et_pb_text][et_pb_divider color=”#edb22e” divider_weight=”3px” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”10px||5px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

EPHMRA 2024 was a great opportunity for us to catch up with clients and old colleagues, to hear the latest news and cutting-edge developments in our industry. This year\u2019s theme, \u2018Inspire \u2013 Challenge \u2013 Network\u2019, was evident throughout the diverse and engaging sessions, and we came away from the conference with plenty to talk about! […]<\/p>\n","protected":false},"author":1,"featured_media":987510521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p>

However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p>

In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p>

To read our thoughts in full, click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-987510519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nHighlights from EPHMRA 2024 | Branding Science<\/title>\n<meta name=\"description\" content=\"EPHMRA 2024 was a great opportunity to hear the latest news and cutting-edge developments in our industry \u2013 here are our highlights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/faits-marquants-dephmra-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Highlights from EPHMRA 2024 | Branding Science\" \/>\n<meta property=\"og:description\" content=\"EPHMRA 2024 was a 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