{"id":987510677,"date":"2024-09-06T09:07:12","date_gmt":"2024-09-06T09:07:12","guid":{"rendered":"https:\/\/branding-science.com\/?p=987510677"},"modified":"2025-05-01T14:51:51","modified_gmt":"2025-05-01T14:51:51","slug":"pourquoi-les-marques-sont-importantes-dans-lindustrie-pharmaceutique","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/pourquoi-les-marques-sont-importantes-dans-lindustrie-pharmaceutique\/","title":{"rendered":"L'importance des marques dans l'industrie pharmaceutique"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/09\/ESMO_Blog_banner.jpg” alt=”Pharma insights” title_text=”ESMO_Blog_banner” align=”center” _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ _module_preset=”default” text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

Where have all the pharma brands gone?<\/p>\n

Brands are all around us and shape our decisions in ways we are not conscious of.<\/p>\n

So why has there been a steady decline in their creation in pharma?<\/p>\n

Having embraced the idea of brand building in the 2000s\/2010s, there has been a steady decline in their creation in the pharma industry, frequently driven by the perception that they are not \u2018appropriate\u2019 for HCPs \u2013 or worse, seen as \u2018cheating\u2019 those who make prescribing decisions for patients.<\/p>\n

In our latest article, Ed Corbett, Head of Consulting at Branding Science argues that not only are brands for everyone, but they are also more important than ever in an increasingly noisy and competitive pharmaceutical environment.<\/p>\n

To find out why brands are still so vital in pharma, click here to read our article in full<\/strong><\/a>.<\/p>\n

Get in touch:<\/strong><\/p>\n

Ed Corbett, Head of Consultancy: ed.corbett@branding-science.com<\/a><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Where have all the pharma brands gone? Brands are all around us and shape our decisions in ways we are not conscious of. So why has there been a steady decline in their creation in pharma? Having embraced the idea of brand building in the 2000s\/2010s, there has been a steady decline in their creation […]<\/p>\n","protected":false},"author":1,"featured_media":987510684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p>

However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p>

In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p>

To read our thoughts in full, click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-987510677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"\nWhy brands matter in pharma | Branding Science<\/title>\n<meta name=\"description\" content=\"Not only are brands for everyone, but they are also more important than ever in an increasingly noisy and competitive pharma environment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/pourquoi-les-marques-sont-importantes-dans-lindustrie-pharmaceutique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why brands matter in pharma | Branding Science\" 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