{"id":987510713,"date":"2024-09-18T10:06:34","date_gmt":"2024-09-18T10:06:34","guid":{"rendered":"https:\/\/branding-science.com\/?p=987510713"},"modified":"2025-05-01T14:51:39","modified_gmt":"2025-05-01T14:51:39","slug":"letat-de-la-planification-des-marques-pharmaceutiques-en-2024","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/letat-de-la-planification-des-marques-pharmaceutiques-en-2024\/","title":{"rendered":"L'\u00e9tat de la planification des marques pharmaceutiques en 2024"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2024\/09\/Brand-panning-webinar-article-banner_.png&#8221; alt=&#8221;Pharma brand planning in 2024&#8243; title_text=&#8221;Brand-panning-webinar-article-banner_&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]Pharma brand planning is at a pivotal moment as we move through 2024, with new trends and areas of strength emerging, as well as a few aspects that could do with some improvement.<\/p>\n<p>At a recent webinar, Branding Science experts Ed Corbett and Simon Fogg talked guests through the latest strengths, weaknesses and trends they\u2019ve spotted in the world of brand planning.<\/p>\n<p>Take a look at this article to dive into their key insights, including the latest innovations from pharma this year, as well as learn how your team can step up their game and what they need to focus on to outshine the competition.<\/p>\n<p><a href=\"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/09\/Branding-Science-pharma-brand-planning-2024.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Click here<\/strong><\/a> to read our article in full.<\/p>\n<p><strong>Get in touch:<\/strong><\/p>\n<p>Ed Corbett, Head of Consultancy: <a href=\"mailto:ed.corbett@branding-science.com\">ed.corbett@branding-science.com<\/a><\/p>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharma brand planning is at a pivotal moment as we move through 2024, with new trends and areas of strength emerging, as well as a few aspects that could do with some improvement. At a recent webinar, Branding Science experts Ed Corbett and Simon Fogg talked guests through the latest strengths, weaknesses and trends they\u2019ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987510715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-987510713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pharma brand planning in 2024 | Branding Science<\/title>\n<meta name=\"description\" content=\"Take a look at the latest strengths, weaknesses and trends in the world of 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