{"id":987510980,"date":"2024-12-05T10:22:43","date_gmt":"2024-12-05T10:22:43","guid":{"rendered":"https:\/\/branding-science.com\/?p=987510980"},"modified":"2025-04-24T16:17:18","modified_gmt":"2025-04-24T16:17:18","slug":"comment-les-lancements-reussis-de-produits-pharmaceutiques-et-biotechnologiques-placent-le-point-de-vue-du-patient-au-centre-de-la-strategie-de-marque","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/comment-les-lancements-reussis-de-produits-pharmaceutiques-et-biotechnologiques-placent-le-point-de-vue-du-patient-au-centre-de-la-strategie-de-marque\/","title":{"rendered":"Comment les lancements r\u00e9ussis de produits pharmaceutiques et biotechnologiques placent le point de vue du patient au centre de la strat\u00e9gie de marque"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2024\/12\/BSC_3728_BlogBanner_V0.2@4x.png&#8221; alt=&#8221;Pharma brand planning in 2024&#8243; title_text=&#8221;BSC_3728_BlogBanner_V0.2@4x&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">A positive patient experience is the ultimate goal in healthcare, and leading pharma and biotech companies are increasingly focusing on patient-centricity as a core aspect of brand strategy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By viewing the patient as a whole\u2014considering their physical, emotional, and socio-economic needs\u2014biopharma firms can create more effective treatments and build stronger brand loyalty. In doing so, they help to address patient needs more effectively while contributing to long-term brand success in competitive marketplaces.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So, how do biopharma leaders put the patient lens at the center of their brand strategies?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At a recent webinar, Dawn Payne, Novartis Associate Director, Business Insights &amp; Marketing Research (Malignant Hematology), teamed up with Branding Science\u2019s Kathy Relias, Head of Commercial Strategic Development and Client Service, US, and David Spears, President, for a thought-provoking discussion about placing patients at the heart of innovation.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong><a href=\"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/12\/BSC_3728-Patient-centricity-webinar-article-v2.pdf\">Click here to read the full article and dive into their key insights<\/a><\/strong>, or for a more in-depth look, <strong><a href=\"https:\/\/vimeo.com\/1025438791\/7a6dd01d53?share=copy\">click here to watch the webinar on demand.<\/a><\/strong><\/span><\/p>\n<ul><\/ul>\n<p><b><span data-contrast=\"auto\">Get in touch:<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">David Spears, President, Branding Science: david.spears@branding-science.com<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A positive patient experience is the ultimate goal in healthcare, and leading pharma and biotech companies are increasingly focusing on patient-centricity as a core aspect of brand strategy.\u00a0 By viewing the patient as a whole\u2014considering their physical, emotional, and socio-economic needs\u2014biopharma firms can create more effective treatments and build stronger brand loyalty. In doing so, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987510981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-987510980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How successful pharma launches put patients at the center<\/title>\n<meta name=\"description\" content=\"How do industry leaders put the patient lens at the center of their strategies? Click here for more information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/comment-les-lancements-reussis-de-produits-pharmaceutiques-et-biotechnologiques-placent-le-point-de-vue-du-patient-au-centre-de-la-strategie-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How successful pharma launches put patients at the center\" \/>\n<meta property=\"og:description\" content=\"How do industry leaders put the patient lens at the center of their strategies? Click here for more information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding-science.com\/fr\/comment-les-lancements-reussis-de-produits-pharmaceutiques-et-biotechnologiques-placent-le-point-de-vue-du-patient-au-centre-de-la-strategie-de-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-05T10:22:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T16:17:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/12\/BSC_3728_Blog-thumbnail-v0.2@4x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"brandingscienc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"brandingscienc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/\"},\"author\":{\"name\":\"brandingscienc\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#\\\/schema\\\/person\\\/26c5941ed6b46ef56bc96884081f2b85\"},\"headline\":\"How Successful Pharma and Biotech Launches Put the Patient Lens at the Center of Brand Strategy\",\"datePublished\":\"2024-12-05T10:22:43+00:00\",\"dateModified\":\"2025-04-24T16:17:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/\"},\"wordCount\":310,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/branding-science.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/BSC_3728_Blog-thumbnail-v0.2@4x.png\",\"articleSection\":[\"Articles\",\"Uncategorized\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/\",\"url\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/\",\"name\":\"How successful pharma launches put patients at the center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/branding-science.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/BSC_3728_Blog-thumbnail-v0.2@4x.png\",\"datePublished\":\"2024-12-05T10:22:43+00:00\",\"dateModified\":\"2025-04-24T16:17:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/#\\\/schema\\\/person\\\/26c5941ed6b46ef56bc96884081f2b85\"},\"description\":\"How do industry leaders put the patient lens at the center of their strategies? Click here for more information.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/branding-science.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/BSC_3728_Blog-thumbnail-v0.2@4x.png\",\"contentUrl\":\"https:\\\/\\\/branding-science.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/BSC_3728_Blog-thumbnail-v0.2@4x.png\",\"width\":3200,\"height\":2000,\"caption\":\"Patient centricity\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/branding-science.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Successful Pharma and Biotech Launches Put the Patient Lens at the Center of Brand Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\",\"url\":\"https:\\\/\\\/branding-science.com\\\/\",\"name\":\"Branding Science\",\"description\":\"Your SUPER-powered WP Engine Site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/branding-science.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#\\\/schema\\\/person\\\/26c5941ed6b46ef56bc96884081f2b85\",\"name\":\"brandingscienc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g\",\"caption\":\"brandingscienc\"},\"sameAs\":[\"https:\\\/\\\/branding-science.com\"],\"url\":\"https:\\\/\\\/branding-science.com\\\/fr\\\/author\\\/brandingscienc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment les lancements r\u00e9ussis de produits pharmaceutiques placent les patients au centre de leurs pr\u00e9occupations","description":"Comment les leaders du secteur placent-ils le patient au centre de leurs strat\u00e9gies ? Cliquez ici pour plus d'informations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/branding-science.com\/fr\/comment-les-lancements-reussis-de-produits-pharmaceutiques-et-biotechnologiques-placent-le-point-de-vue-du-patient-au-centre-de-la-strategie-de-marque\/","og_locale":"fr_FR","og_type":"article","og_title":"How successful pharma launches put patients at the center","og_description":"How do industry leaders put the patient lens at the center of their strategies? Click here for more information.","og_url":"https:\/\/branding-science.com\/fr\/comment-les-lancements-reussis-de-produits-pharmaceutiques-et-biotechnologiques-placent-le-point-de-vue-du-patient-au-centre-de-la-strategie-de-marque\/","og_site_name":"Branding Science","article_published_time":"2024-12-05T10:22:43+00:00","article_modified_time":"2025-04-24T16:17:18+00:00","og_image":[{"width":3200,"height":2000,"url":"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/12\/BSC_3728_Blog-thumbnail-v0.2@4x.png","type":"image\/png"}],"author":"brandingscienc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"brandingscienc","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/#article","isPartOf":{"@id":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/"},"author":{"name":"brandingscienc","@id":"https:\/\/branding-science.com\/#\/schema\/person\/26c5941ed6b46ef56bc96884081f2b85"},"headline":"How Successful Pharma and Biotech Launches Put the Patient Lens at the Center of Brand Strategy","datePublished":"2024-12-05T10:22:43+00:00","dateModified":"2025-04-24T16:17:18+00:00","mainEntityOfPage":{"@id":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/"},"wordCount":310,"commentCount":0,"image":{"@id":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/12\/BSC_3728_Blog-thumbnail-v0.2@4x.png","articleSection":["Articles","Uncategorized"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/","url":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/","name":"Comment les lancements r\u00e9ussis de produits pharmaceutiques placent les patients au centre de leurs pr\u00e9occupations","isPartOf":{"@id":"https:\/\/branding-science.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/#primaryimage"},"image":{"@id":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/12\/BSC_3728_Blog-thumbnail-v0.2@4x.png","datePublished":"2024-12-05T10:22:43+00:00","dateModified":"2025-04-24T16:17:18+00:00","author":{"@id":"https:\/\/branding-science.com\/#\/schema\/person\/26c5941ed6b46ef56bc96884081f2b85"},"description":"Comment les leaders du secteur placent-ils le patient au centre de leurs strat\u00e9gies ? Cliquez ici pour plus d'informations.","breadcrumb":{"@id":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/#primaryimage","url":"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/12\/BSC_3728_Blog-thumbnail-v0.2@4x.png","contentUrl":"https:\/\/branding-science.com\/wp-content\/uploads\/2024\/12\/BSC_3728_Blog-thumbnail-v0.2@4x.png","width":3200,"height":2000,"caption":"Patient centricity"},{"@type":"BreadcrumbList","@id":"https:\/\/branding-science.com\/how-successful-pharma-and-biotech-launches-put-the-patient-lens-at-the-center-of-brand-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/branding-science.com\/"},{"@type":"ListItem","position":2,"name":"How Successful Pharma and Biotech Launches Put the Patient Lens at the Center of Brand Strategy"}]},{"@type":"WebSite","@id":"https:\/\/branding-science.com\/#website","url":"https:\/\/branding-science.com\/","name":"Science de l'image de marque","description":"Votre site WP Engine SUPER-puissant","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/branding-science.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/branding-science.com\/#\/schema\/person\/26c5941ed6b46ef56bc96884081f2b85","name":"marquescienc","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42739a600efff37091ca3faf5611a8e63a4bdb46a2623885c4f7366600b89033?s=96&d=mm&r=g","caption":"brandingscienc"},"sameAs":["https:\/\/branding-science.com"],"url":"https:\/\/branding-science.com\/fr\/author\/brandingscienc\/"}]}},"_links":{"self":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/posts\/987510980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/comments?post=987510980"}],"version-history":[{"count":9,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/posts\/987510980\/revisions"}],"predecessor-version":[{"id":987511598,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/posts\/987510980\/revisions\/987511598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/media\/987510981"}],"wp:attachment":[{"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/media?parent=987510980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/categories?post=987510980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/branding-science.com\/fr\/wp-json\/wp\/v2\/tags?post=987510980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}