{"id":987511019,"date":"2024-12-11T14:11:04","date_gmt":"2024-12-11T14:11:04","guid":{"rendered":"https:\/\/branding-science.com\/?p=987511019"},"modified":"2025-05-01T14:51:23","modified_gmt":"2025-05-01T14:51:23","slug":"comment-lindustrie-pharmaceutique-sengage-dans-un-avenir-plus-vert","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/comment-lindustrie-pharmaceutique-sengage-dans-un-avenir-plus-vert\/","title":{"rendered":"Une bouff\u00e9e d'air frais : comment l'industrie pharmaceutique s'engage dans un avenir plus vert"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/branding-science.com\/wp-content\/uploads\/2024\/12\/BSC_3711_Sustainability-in-pharma-article-blog-assets_Banner.png” alt=”Pharma brand planning in 2024″ title_text=”BSC_3711_Sustainability in pharma article blog assets_Banner” align=”center” _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ _module_preset=”default” text_font=”|–et_global_body_font_weight|||||||” global_colors_info=”{}”]<\/p>\n

The pharmaceutical industry has a powerful remedy for nearly every condition\u2014but what about healing its own carbon footprint? While pharma has been a hero for global health, it\u2019s also left a bit of an environmental mark. In fact, the healthcare industry is responsible for about 4.4% of the globe\u2019s total emissions (<\/span>1<\/span><\/a>), with pharmaceutical companies accounting for a significant chunk. As regulators, consumers and companies rally to reduce carbon, pharma faces the exciting challenge of reimagining its practices for a cleaner, greener tomorrow.<\/span>\u00a0<\/span><\/p>\n

Emissions: more than just hot air<\/span><\/b>\u00a0<\/span><\/p>\n

Pharma\u2019s emissions largely stem from Scope 1 (direct operations), Scope 2 (purchased electricity), and the big one\u2014Scope 3 (indirect emissions across supply chains and product life cycles). The elusive Scope 3 is the toughest to tackle, often involving a sprawling network of suppliers, global transport and product disposal. But it\u2019s not just a big headache\u2014it\u2019s a huge opportunity for innovation across the three scopes. For instance, companies like GlaxoSmithKline and AstraZeneca are rethinking respiratory care, aiming to cut emissions by swapping out traditional propellants for more sustainable options (<\/span>2<\/span><\/a>,<\/span>3<\/span><\/a>).<\/span>\u00a0<\/span><\/p>\n

Green lights from governments and healthcare bodies<\/span><\/b>\u00a0<\/span><\/p>\n

Governments worldwide are waving the green flag for sustainability, with 100 healthcare organisations committing to net zero by 2050 in the USA (<\/span>4<\/span><\/a>), which brings new expectations for suppliers. Meanwhile, the UK are aiming for the NHS to hit net zero by 2045 (<\/span>5<\/span><\/a>) with NICE making prescribing more eco-friendly, nudging clinicians to consider low-carbon treatments. For example, following NICE\u2019s guideline on medicine optimisations could save up to ~ 200 tonnes of greenhouse gas emissions and 0.3 million m<\/span>3<\/span> per 100,000 people (<\/span>6<\/span><\/a>).\u00a0<\/span>\u00a0<\/span><\/p>\n

From green chemistry to smart factories<\/span><\/b>\u00a0<\/span><\/p>\n

Pharma\u2019s climate-conscious makeover integrates \u2018green chemistry\u2019 principles to increase the efficiency and sustainability of medicines. Companies are already using these eco-friendly techniques to reduce their environmental footprint. Artificial intelligence is transforming the way companies can discover new drugs (<\/span>7<\/span><\/a>) and the \u201csmart factory\u201d trend is taking off too; with companies manufacturing systems designed to minimise energy use and waste (<\/span>8<\/span><\/a>).\u00a0<\/span>\u00a0<\/span><\/p>\n

Navigating a sustainable path forward<\/span><\/b>\u00a0<\/span><\/p>\n

To keep up with climate goals, companies can prioritise renewable energy, sustainable sourcing, and waste reduction. Prioritising work with industry peers, regulators and suppliers to develop standardised sustainability practices is the path forward. By incorporating sustainability into business strategy, pharma can do more than just go green\u2014it can lead the charge for eco-friendly healthcare and pave the way to a cleaner, healthier future for all<\/span>\u200b<\/span>.<\/span>\u00a0<\/span><\/p>\n

Leading by example<\/span><\/b>\u00a0<\/span><\/p>\n

By supporting verified carbon offsetting projects around the globe and embedding sustainable practices into our daily activities and operations, for the third year in a row, Branding Science has been officially certified as a Carbon Neutral Business. This year we are also delighted to have our emissions targets approved by the Science Based Targets initiative as consistent with levels required to meet the goals of the Paris Agreement. Let us help your company align with global climate goals and build trust with environmentally conscious stakeholders. Together, we can make impactful changes for a healthier planet and healthcare industry.<\/span>\u00a0<\/span><\/p>\n

Get in touch<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

Got a question or want to know more? We\u2019d love to hear from you! Contact us here:<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

Arjun Mistry, MSc Sustainability and Business\u2013 Senior Research Executive, Branding Science: arjun.mistry@branding-science.com<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

    \n
  1. https:\/\/www.thelancet.com\/journals\/lanplh\/article\/PIIS2542-5196(20)30121-2\/fulltext<\/span><\/a><\/li>\n
  2. https:\/\/www.gsk.com\/en-gb\/behind-the-science-magazine\/respiratory-disease-sustainability-climate-change\/<\/span><\/a><\/li>\n
  3. https:\/\/www.astrazeneca.com\/content\/dam\/az\/Sustainability\/2024\/pdf\/AZ-Impact-Publication-2024.pdf<\/span><\/a><\/li>\n
  4. https:\/\/www.england.nhs.uk\/greenernhs\/a-net-zero-nhs\/<\/span><\/a><\/li>\n
  5. https:\/\/www.hhs.gov\/climate-change-health-equity-environmental-justice\/climate-change-health-equity\/actions\/health-sector-pledge\/index.html<\/span><\/a><\/li>\n
  6. https:\/\/www.nice.org.uk\/Media\/Default\/About\/what-we-do\/Into-practice\/resource-impact-assessment\/Medicines-optimisation-sustainability-report.pdf<\/span><\/a><\/li>\n
  7. https:\/\/www.igi-global.com\/chapter\/convergence-of-data-science-ai-green-chemistry-affordable-medicine\/334479<\/span><\/a><\/li>\n
  8. https:\/\/www.pharmaceutical-technology.com\/sponsored\/how-smart-manufacturing-is-optimising-processes-and-reducing-costs-in-the-pharma-supply-chain\/<\/span><\/a><\/li>\n<\/ol>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    The pharmaceutical industry has a powerful remedy for nearly every condition\u2014but what about healing its own carbon footprint? While pharma has been a hero for global health, it\u2019s also left a bit of an environmental mark. In fact, the healthcare industry is responsible for about 4.4% of the globe\u2019s total emissions (1), with pharmaceutical companies […]<\/p>\n","protected":false},"author":1,"featured_media":987511022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

    Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p>

    However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p>

    In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p>

    To read our thoughts in full, click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-987511019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"\nHow pharma is embracing a greener future | Branding Science<\/title>\n<meta name=\"description\" content=\"Here\u2019s how pharma is facing the exciting challenge of reimagining its practices for a cleaner, greener tomorrow.\u202f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/comment-lindustrie-pharmaceutique-sengage-dans-un-avenir-plus-vert\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How pharma is embracing a greener future | Branding 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