{"id":987511710,"date":"2025-05-08T15:20:29","date_gmt":"2025-05-08T15:20:29","guid":{"rendered":"https:\/\/branding-science.com\/?p=987511710"},"modified":"2025-05-08T15:20:50","modified_gmt":"2025-05-08T15:20:50","slug":"cinq-facons-dont-les-tests-de-communication-font-echouer-votre-marque-et-comment-les-eviter","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/cinq-facons-dont-les-tests-de-communication-font-echouer-votre-marque-et-comment-les-eviter\/","title":{"rendered":"Cinq fa\u00e7ons de d\u00e9cevoir votre marque lors des tests de communication - et comment les \u00e9viter"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2025\/05\/BSC_3910-Comms-testing-webinar-article-Blog-Imagery-Banner.png&#8221; alt=&#8221;BrandFest 25&#8243; title_text=&#8221;BSC_3910 Comms testing webinar article Blog Imagery &#8211; Banner&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We have all seen the rise and fall of many a trend (and fad) in communications testing in the hunt for the perfect campaign \u2013 and witnessed the success and misfire of many of those campaigns. But what lessons have been learned along the way?<\/p>\n<p>Comms testing is all about knowing if your message hits the mark. Understanding the response of your target audience should be simple\u2014but too often, comms testing turns into a box-ticking exercise instead of a powerful insight-gathering tool.<\/p>\n<p>In a recent webinar, Branding Science experts Aurora Albert and Nick Ross shared five critical ways communications testing often fails \u2013 and how brands can avoid these pitfalls.<\/p>\n<p><strong><a href=\"https:\/\/branding-science.com\/wp-content\/uploads\/2025\/05\/BSC_3910_Comms-testing-webinar-article-v2-4.pdf\">Click here to read the full article.<\/a><\/strong><\/p>\n<p>For a more in-depth look, <strong><a href=\"https:\/\/vimeo.com\/1065403468\/cd60bb4194?share=copy\">watch the webinar in full on demand here<\/a><\/strong>.<\/p>\n<p><strong>Get in touch:<\/strong><\/p>\n<p>Nick Ross, Senior Director, Client Services: <strong>nick.ross@branding-science.com<\/strong><\/p>\n<p>Aurora Albert, Senior Research Director: <strong>aurora.albert@branding-science.com<\/strong><\/p>\n<p><span class=\"EOP SCXW245167007 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have all seen the rise and fall of many a trend (and fad) in communications testing in the hunt for the perfect campaign \u2013 and witnessed the success and misfire of many of those campaigns. But what lessons have been learned along the way? Comms testing is all about knowing if your message hits [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987511711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-987511710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Five ways communications testing lets your brand down<\/title>\n<meta name=\"description\" content=\"We share five critical ways communications testing often fails \u2013 and how brands can avoid these mistakes - click here for more info.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding-science.com\/fr\/cinq-facons-dont-les-tests-de-communication-font-echouer-votre-marque-et-comment-les-eviter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five ways communications testing lets your brand down\" \/>\n<meta property=\"og:description\" content=\"We share five critical ways communications testing often fails \u2013 and how brands can avoid these mistakes - click here for more info.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding-science.com\/fr\/cinq-facons-dont-les-tests-de-communication-font-echouer-votre-marque-et-comment-les-eviter\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T15:20:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T15:20:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/branding-science.com\/wp-content\/uploads\/2025\/05\/BSC_3910-Comms-testing-webinar-article-Blog-Imagery-Thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"801\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"brandingscienc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"brandingscienc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/five-ways-communications-testing-lets-your-brand-down-and-how-to-avoid-them\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/five-ways-communications-testing-lets-your-brand-down-and-how-to-avoid-them\\\/\"},\"author\":{\"name\":\"brandingscienc\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/#\\\/schema\\\/person\\\/26c5941ed6b46ef56bc96884081f2b85\"},\"headline\":\"Five ways communications testing lets your brand down \u2013 and how to avoid them\",\"datePublished\":\"2025-05-08T15:20:29+00:00\",\"dateModified\":\"2025-05-08T15:20:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/five-ways-communications-testing-lets-your-brand-down-and-how-to-avoid-them\\\/\"},\"wordCount\":281,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/five-ways-communications-testing-lets-your-brand-down-and-how-to-avoid-them\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/branding-science.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/BSC_3910-Comms-testing-webinar-article-Blog-Imagery-Thumbnail.png\",\"articleSection\":[\"Articles\",\"Uncategorized\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/branding-science.com\\\/five-ways-communications-testing-lets-your-brand-down-and-how-to-avoid-them\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/branding-science.com\\\/five-ways-communications-testing-lets-your-brand-down-and-how-to-avoid-them\\\/\",\"url\":\"https:\\\/\\\/branding-science.com\\\/five-ways-communications-testing-lets-your-brand-down-and-how-to-avoid-them\\\/\",\"name\":\"Five ways communications testing lets your brand down\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/five-ways-communications-testing-lets-your-brand-down-and-how-to-avoid-them\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/five-ways-communications-testing-lets-your-brand-down-and-how-to-avoid-them\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/branding-science.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/BSC_3910-Comms-testing-webinar-article-Blog-Imagery-Thumbnail.png\",\"datePublished\":\"2025-05-08T15:20:29+00:00\",\"dateModified\":\"2025-05-08T15:20:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/branding-science.com\\\/#\\\/schema\\\/person\\\/26c5941ed6b46ef56bc96884081f2b85\"},\"description\":\"We share five critical ways communications testing often fails \u2013 and how brands can avoid these mistakes - 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