{"id":987511793,"date":"2025-06-12T13:24:36","date_gmt":"2025-06-12T13:24:36","guid":{"rendered":"https:\/\/branding-science.com\/?p=987511793"},"modified":"2025-06-12T13:26:32","modified_gmt":"2025-06-12T13:26:32","slug":"branding-science-presentera-deux-documents-a-ephmra-2025","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/branding-science-presentera-deux-documents-a-ephmra-2025\/","title":{"rendered":"Branding Science pr\u00e9sentera deux communications \u00e0 EPHMRA 2025"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2025\/06\/BSC_3912-EPHMRA-conference-2025-blog-banner.png&#8221; alt=&#8221;BrandFest 25&#8243; title_text=&#8221;BSC_3912-EPHMRA-conference-2025-blog-banner&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We\u2019re thrilled to announce that we will be presenting two insightful papers at the 2025 EPHMRA Conference in London this summer.<\/p>\n<p>We\u2019re passionate about pushing the boundaries of healthcare insights, and we can\u2019t wait to share our latest thinking. Read on for a sneak preview\u2026<\/p>\n<h3><strong><\/strong><\/h3>\n<h3><strong>Using AI to unearth the \u2018past stories\u2019 to guide our future decisions<\/strong><\/h3>\n<p><strong>Presented by Lucy Ireland on Tuesday, 24th June<\/strong><\/p>\n<p>In this paper, our Senior Client Services Director, Lucy Ireland, will challenge the audience to think about how we can use AI to make our insights \u2018smarter\u2019.<\/p>\n<p>She will present a framework for how to approach this challenge, plus case studies to provide live examples of how AI can be used in this way. She will then turn the mic over to the audience to hear their examples and experiences in this space.<\/p>\n<p>Join us to take part in this discussion \u2013 exploring wider uses of AI to make \u2018human + AI\u2019 truly more powerful than human or AI alone.<\/p>\n<h3><strong><\/strong><\/h3>\n<h3><strong>Driving change in prescribing behaviour: what actually works<\/strong><\/h3>\n<p><strong>Presented by Aurora Albert and Saumya Soni on Wednesday, 25th June<\/strong><\/p>\n<p>Changing prescribing behaviour is one of the most complex challenges in healthcare. This paper, presented by our Senior Research Director, Aurora Albert, and Saumya Soni, UCL University, presents key insights from a systematic review of published evidence on the effectiveness of interventions aimed at shifting prescribing habits \u2013 whether that\u2019s reducing habitual prescribing, tackling suboptimal or hazardous prescriptions, or encouraging timely treatment initiation.<\/p>\n<p>This session will explore the interventions that have been studied for influencing prescribing behaviour and which techniques are most effective \u2013 shedding light on the complex art of driving behaviour change in healthcare.<\/p>\n<p>Join us to find out why information alone isn\u2019t enough to drive change, how social norms can be a powerful tool with healthcare professionals and what is the potential for digital interventions in changing prescribing habits.<\/p>\n<h4><strong><\/strong><\/h4>\n<h4><strong>Join us at EPHMRA 2025<\/strong><\/h4>\n<p>We look forward to connecting with industry professionals, sharing our insights, and exploring the future of healthcare decision-making. See you at EPHMRA 2025!<\/p>\n<p><strong><a href=\"https:\/\/ephmraconference.org\/\">Click here to sign up<\/a><\/strong><\/p>\n<p><span class=\"EOP SCXW245167007 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re thrilled to announce that we will be presenting two insightful papers at the 2025 EPHMRA Conference in London this summer. We\u2019re passionate about pushing the boundaries of healthcare insights, and we can\u2019t wait to share our latest thinking. Read on for a sneak preview\u2026 Using AI to unearth the \u2018past stories\u2019 to guide our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987511794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-987511793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding Science is presenting two papers at EPHMRA 2025<\/title>\n<meta name=\"description\" content=\"We\u2019re thrilled to announce that we will be presenting two insightful papers at the 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