{"id":987511871,"date":"2025-06-25T10:12:12","date_gmt":"2025-06-25T10:12:12","guid":{"rendered":"https:\/\/branding-science.com\/?p=987511871"},"modified":"2025-06-25T16:15:49","modified_gmt":"2025-06-25T16:15:49","slug":"asco-2025-linnovation-sous-langle-du-comportement","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/asco-2025-linnovation-sous-langle-du-comportement\/","title":{"rendered":"ASCO 2025 : L'innovation sous l'angle du comportement"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2025\/06\/banner-scaled.png&#8221; alt=&#8221;A cartoon scientist shows charts from a trip to ASCO 2025.&#8221; title_text=&#8221;banner&#8221; align=&#8221;center&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_module=&#8221;987511882&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"x_elementToProof\" data-olk-copy-source=\"MessageBody\">ASCO 2025 marked a pivotal moment in oncology, emphasizing a powerful shift to patient-centered, equitable, and behaviorally-informed care. Underscoring the human side of cancer treatment, it reflected\u00a0a community committed to truly transforming patient outcomes.<\/p>\n<p class=\"x_elementToProof\" data-olk-copy-source=\"MessageBody\">Branding Science oncology experts Pam Rubio-Soletto and Beth Thompson break down the key insights you need to know from this year\u2019s conference, illuminating the most impactful trends and what they could mean for the future of oncology practice and patient engagement.<\/p>\n<p class=\"x_elementToProof\"><strong><a href=\"https:\/\/branding-science.com\/wp-content\/uploads\/2025\/06\/Branding-Science-ASCO-2025-Insights.pdf\" target=\"_blank\" rel=\"noopener\">Click here to read the article.<\/a><\/strong><\/p>\n<p class=\"x_elementToProof\"><strong>Get in touch:<\/strong><\/p>\n<p class=\"x_elementToProof\">Pam Rubio-Soletto, Research Director: <strong><a href=\"mailto:pam.rubio-soletto@branding-science.com\">pam.rubio-soletto@branding-science.com<\/a><\/strong><\/p>\n<p class=\"x_elementToProof\">Beth Thompson, Research Director: <strong><a href=\"mailto:beth.thompson@branding-science.com\">beth.thompson@branding-science.com<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASCO 2025 marked a pivotal moment in oncology, emphasizing a powerful shift to patient-centered, equitable, and behaviorally-informed care. Underscoring the human side of cancer treatment, it reflected\u00a0a community committed to truly transforming patient outcomes. Branding Science oncology experts Pam Rubio-Soletto and Beth Thompson break down the key insights you need to know from this year\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987511909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-987511871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASCO 2025: A Behavioral Lens on Innovation | Branding Science<\/title>\n<meta name=\"description\" content=\"ASCO 2025 revealed a shift to patient-centered, equitable, and behaviorally-informed care. 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