{"id":987512245,"date":"2026-05-13T15:57:20","date_gmt":"2026-05-13T15:57:20","guid":{"rendered":"https:\/\/branding-science.com\/?p=987512245"},"modified":"2026-05-13T16:02:22","modified_gmt":"2026-05-13T16:02:22","slug":"quand-le-cadre-rencontre-la-realite","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/quand-le-cadre-rencontre-la-realite\/","title":{"rendered":"Quand le cadre rencontre la r\u00e9alit\u00e9 : Soins, cancer du poumon m\u00e9tastatique et remise en question du changement de comportement en Asie du Sud-Est"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2026\/05\/Avatar.png&#8221; alt=&#8221;BrandFest 25&#8243; title_text=&#8221;Avatar&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Experiencing a disease journey as a caregiver has highlighted the key challenges faced, and the lens we should use to explore how to change behaviour.\u00a0 This article explores our Insights Director for APAC, Poh-E\u2019s viewpoint based on her experiences.<\/p>\n<p><strong><a href=\"https:\/\/branding-science.com\/wp-content\/uploads\/2026\/05\/When-framework-meets-reality-JD.pdf\">Click here to read the full article.<\/a><\/strong><\/p>\n<p>Poh-E Chong,\u00a0Insights Director,\u00a0<a href=\"mailto:Poh-E.Chong@branding-science.com\">Poh-E.Chong@branding-science.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiencing a disease journey as a caregiver has highlighted the key challenges faced, and the lens we should use to explore how to change behaviour.\u00a0 This article explores our Insights Director for APAC, Poh-E\u2019s viewpoint based on her experiences. Click here to read the full article. Poh-E Chong,\u00a0Insights Director,\u00a0Poh-E.Chong@branding-science.com &nbsp;<\/p>","protected":false},"author":6,"featured_media":987512188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\\\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-987512245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metastatic Lung Cancer, and Rethinking Behaviour Change in Southeast Asia<\/title>\n<meta name=\"description\" content=\"Experiencing a disease journey as a caregiver has highlighted the key challenges faced, and the lens we should use to explore how to change behaviour. 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