{"id":987512816,"date":"2026-10-19T13:22:54","date_gmt":"2026-10-19T13:22:54","guid":{"rendered":"https:\/\/branding-science.com\/?p=987512816"},"modified":"2026-10-19T14:24:20","modified_gmt":"2026-10-19T14:24:20","slug":"article-sur-les-insights-rapides-et-lents","status":"publish","type":"post","link":"https:\/\/branding-science.com\/fr\/article-sur-les-insights-rapides-et-lents\/","title":{"rendered":"Insights, Fast and Slow, Les nouveaux r\u00f4les des analyses et de la strat\u00e9gie en pharmacie \u00e0 l\u2019\u00e8re de l\u2019IA"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/branding-science.com\/wp-content\/uploads\/2026\/10\/BSC_4651_Insight-fast-and-slow-article-banner.png&#8221; title_text=&#8221;BSC_4651_Insight-fast-and-slow-article-banner&#8221; align=&#8221;center&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;75%&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div>What is the new playbook for pharma insights in the AI era? To find out, Peter Cunningham, CEO and executives from Branding Science sat down with 10 of their counterparts from some of the world\u2019s leading pharmaceutical and biotech companies.<\/div>\n<div><\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div>\n<div><\/div>\n<div><\/div>\n<div>With remits spanning insights, market access, and country-level P&amp;L management across the US, Europe, and beyond, the 10 interviewees collectively represented senior decision-making authority across nearly every critical function in pharma commercial strategy. From this panel, we wanted to get a \u201cfront row view\u201d of the emerging challenges and best practices in insights and strategy groups for the AI era. This free Executive Summary report encapsulates the perspectives they offered and outlines the five new missions of Insights leaders in the age of AI.<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Get the report<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span><noscript class=\"ninja-forms-noscript-message\">\n\tRemarque \u2013 JavaScript est requis pour ce contenu.<\/noscript>\n<style>\n\n        \/* PLUGIN WIDE STYLES *\/\n    \n        .nf-form-cont {\n                                    border-radius: 20px                    }\n        .nf-form-title h3 {\n                                    display:block;\n                    }\n        .nf-form-content .nf-field-label label {\n                                    display:inline;\n                    }\n        .nf-form-content .nf-field-element .ninja-forms-field:not(select) {\n                                    border-width:3px;\n                                            border-style:solid;\n                                            border-color:#d1e3f2;\n                                            border-radius: 20px                    }\n    <\/style><style>\n\n        \/* FORM STYLES *\/\n    \n        #nf-form-12-cont .nf-response-msg {\n                                    color:#ffffff;\n                    }\n        #nf-form-12-cont .nf-error-field-errors {\n                                    color:#ffffff;\n                    }\n    <\/style><div id=\"nf-form-12-cont\" class=\"nf-form-cont\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-12\" aria-describedby=\"nf-form-errors-12\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='12';form.settings={\"ninjaForms\":\"Ninja Forms\",\"changeEmailErrorMsg\":\"Entrez une adresse email valide\\u00a0!\",\"changeDateErrorMsg\":\"Please enter a valid date!\",\"confirmFieldErrorMsg\":\"Ces champs doivent correspondre\\u00a0!\",\"fieldNumberNumMinError\":\"Erreur min num\\u00e9ro\",\"fieldNumberNumMaxError\":\"Erreur max num\\u00e9ro\",\"fieldNumberIncrementBy\":\"Incr\\u00e9menter par \",\"fieldTextareaRTEInsertLink\":\"Ins\\u00e9rer le lien\",\"fieldTextareaRTEInsertMedia\":\"Ins\\u00e9rer le m\\u00e9dia\",\"fieldTextareaRTESelectAFile\":\"S\\u00e9lectionner un fichier\",\"tableInsertRowAbove\":\"Insert Row Above\",\"tableInsertRowBelow\":\"Insert Row Below\",\"tableInsertColumnLeft\":\"Insert Column Left\",\"tableInsertColumnRight\":\"Insert Column Right\",\"tableDeleteRow\":\"Delete Row\",\"tableDeleteColumn\":\"Delete Column\",\"tableDeleteTable\":\"Delete Table\",\"tableLegacyNotice\":\"This content has tables in the old editor format. 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               <script id=\"nf-tmpl-cell\" type=\"text\/template\">\n            <nf-fields><\/nf-fields>\n        <\/script>\n\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\n            <nf-cells><\/nf-cells>\n        <\/script>\n\n        <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the new playbook for pharma insights in the AI era? To find out, Peter Cunningham, CEO and executives from Branding Science sat down with 10 of their counterparts from some of the world\u2019s leading pharmaceutical and biotech companies. With remits spanning insights, market access, and country-level P&amp;L management across the US, Europe, and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":987512820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals.<\/p><p>However, these conversations aren\u2019t always a breeze! That\u2019s why we\u2019ve distilled some of our key strategies to ease tension and promote fruitful discussions during ad boards.<\/p><p>In our latest article, we\u2019ve shared our top seven tips to bear in mind if you want to conduct a successful ad board.<\/p><p>To read our thoughts in full, <a href=\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"https:\/\/branding-science.com\/\/wp-content\/uploads\/2023\/11\/HCP-meeting-PDF_V1.1.pdf\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" target=\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"_blank\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" rel=\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"noopener\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\">click here<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-987512816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The new roles of pharma insights and strategy in the age of AI | Branding Science<\/title>\n<meta name=\"description\" content=\"What is the new playbook for pharma insights in the AI era? 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