BHBIA Conference 2023: A story of progress and transformation

Posted in June 2023

Were you at the BHBIA Conference this year?  How did you find it?

Our Branding Science team came back energised and even more committed to finding the optimal balance between the ‘new and shiny’ and ‘tried and tested’ when addressing our clients’ business challenges, and collaborating with our community partners to improve the lives of patients.

In our latest article, we’ve compiled a roundup of some of the key points covered in the conference and how we plan to implement them going forward based on what we have learned.

Some of the biggest takeaways include:

  • Importance of continued learning
  • Collaboration and community
  • The future of market research
  • Is new always better?
  • What have we learned?

To read our thoughts in full, take a look at the article here.