Brand planning – The key to success
Posted in February 2023
In our recent webinar ‘The secret to building the next blockbuster’ Managing Director, Joe Gadilhe; Head of Consulting, Ed Corbett; Director of Strategic Consulting, Simon Fogg and Senior Consultant, Matt Sims, discussed the importance of brand planning and what it takes to build a pharmaceutical blockbuster. Spoiler alert – The answer is brand planning.
There is so much to say about the value and potential of great brand planning that we wanted to take a deeper look at the subject. In this white paper, our team of experts explore what best practice looks like and offer real world examples of pharmaceutical companies whose success has been built on world-class long-term strategic brand plans.