Jo Gryniewicz becomes President of Branding Science US!

Branding Science Group are thrilled to announce that Jo Gryniewicz has been promoted to the position of President of Branding Science US. Jo has been part of the Branding Science family for 10 years, helping to grow the US operation and deliver exceptional insights, strategies and results to our clients. Her commitment, drive and passion have helped make Branding Science the partner of choice for some of the world’s largest healthcare and pharmaceutical organizations and helped them to deliver on their promise of positive change for patients.

When announcing the promotion, CEO of Branding Science Group Peter Cunningham commented “Jo is the perfect fit for this job. Her commercial acumen, drive to grow and improve the US team and culture, and her mentoring and people skills have really shone through over the past ten years. She is the ideal person to lead the US team and I’m very excited to work with Jo in her new role!”

Jo has over 20 years of experience in pharmaceutical market research and consulting, having worked both in Europe and in the US for Adelphi Group prior to joining Branding Science as Vice President of the US business in 2013. Jo is a native French speaker and holds a Masters in International Management from the ICHEC Business School in Brussels.

Jo is a solution-oriented and creative strategic thinker, with a very strong customer focus. She is passionate about understanding human behavior to deliver innovative solutions to her clients’ problems and help them build successful brands. Internally she has played a key role in supporting the growth of the US business and building a thriving culture within the organization which values each team member as an individual and encourages organizational excellence and a drive to consistently deliver above and beyond the expectations of our clients.

When asked about her thoughts and feelings in taking on this new role, Jo commented: ‘I’m thrilled to be undertaking this new challenge. I’ve always had an incredible drive for growth and for making a difference to our clients, to my team, and to our business. I like puzzles and complex business problems and have spent the past 10 years at Branding Science building a team that thrives in helping pharmaceutical clients solve these problems in creative ways. Our team inspires me every day – what a smart, talented and dedicated group of people! I couldn’t be more excited to work alongside them, make 2023 our best year yet and go from strength to strength in the years to come!’