Phase two is the new phase three

Pharma marketers need to rethink conventional launch practice – with phase 2 now where brands are made or broken.

In this webinar Joe Gadilhe, Branding Science’s Managing Director, UK and Europe and Simon Fogg, Director Strategic Consulting, discuss why phase 2 is so important and the impact it has on subsequent success, why it’s NEVER too early to gather insight to build your brand, what best practice looks like and how you can apply it to your brand TODAY.