The secret to building the next blockbuster
Posted in September 2022
If you ask anyone in the pharmaceutical industry to name some of the most successful drugs in recent years, Keytruda, Humira and Sovaldi are just some of the names that would roll off the tongue. But could we build the next Keytruda, Humira or Sovaldi? At Branding Science, we can.
In our most recent webinar Joe Gadilhe, Managing Director, UK and Europe; Ed Corbett, Head of Consulting; Simon Fogg, Director of Strategic Consulting and Matt Sims, Senior Consultant discussed the importance of brand planning and what it takes to build the next pharmaceutical blockbuster. Watch the full webinar below.