Optimising point of care testing for feline health
Our client was launching a combination diagnostic test device for several feline infectious diseases and wanted to know, of four prototypes, which drove the most interest and how they could compete against existing point of care testing devices.
We conducted a global study with companion animal veterinarians and technicians in group and individual interviews. We employed various creative techniques to determine preference and drivers of preference including ‘thinking hats’, which allowed us to uncover benefits, drawbacks, improvements, questions, and feelings towards each prototype, and ‘the balloon game’ which is a debate-based methodology where each group participant argues why their preferred prototype should be saved from a damaged hot air balloon before it crashes.
One prototype stood out as a strong ‘winner’ due to its convenience and lack of potential for human error.
The client advised that the ‘winning’ prototype would be the most difficult to manufacture so we provided two differing launch options, which each included recommendations for improving and competing with existing options.