We seamlessly integrate brand consultancy with customer and patient insights, so that your strategic choices are made with confidence. Our partnership ensures the right questions are asked in the right way, to the right people, to deliver on your promise of positive change for patients.
Building a new brand? Developing brand architecture for PII/III asset in oncology
There are many ways to go about building a new brand. Selling data is increasingly futile in a competitive environment with diminishing opportunity for outright clinical differentiation. Solving problems makes for great brands. We believe that an ‘outside-in’ approach is crucial. To win, your brand must be anchored in incisive insight about the patient and customer experience, so it is fully equipped to solve real world problems for its customers.
Our client needed to develop global brand architecture for an early-stage oncology asset. This asset was based on innovative platform technology and promised to fundamentally change the treatment approach. We partnered with the client on the journey from market understanding to brand building, providing strategic consultancy as well as bespoke market research capabilities to lay the foundations for global launch.
Not sure your brand story has competitive edge? - stress test, refine and enhance your brand story with real-time customer input
Understanding how your Brand Story lands with customers is a key measurement in the success of any brand. Competitive assessment can often result in a biased view of the scale competitive threat whether unintentional due to lack of appreciation of competitor capabilities or as a result of long-standing assumptions which become part of company culture The ideal way to stress test your approach is a live selling exercise with customers in a ‘safe’ environment where you can refine your approach based on customer feedback.
What’s your Purpose? - developing an emotionally resonant Brand Purpose in CNS
Our client needed to course correct following a sub-optimal global launch in CNS. Specifically, they needed help to develop a unifying brand purpose – to discover the emotionally resonant heart of the brand that gives it direction and cohesion.
On a practical level, they wanted to ensure that their brand activities would connect with their customers and patients on a deeper level and inspire their teams to go the extra mile.
We build understanding from the first contact
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