Need to address brand performance urgently? An action-oriented approach to overcoming key challenges
Our client had a tough start to the year in a crowded segment of the ophthalmology market. There were concerns about a ‘slow start’ across the portfolio. Our client wanted to explore in full the external and internal issues behind poor sales performance and align on strategies to address these challenges and drive a quick upturn in sales.
Recruiting for success in rare disease
For market research and consultancy teams conducting research in the rare disease space, accessing the right respondents can feel like finding a needle in a haystack. Traditional panels of patients and providers rarely yield the target audiences in sufficient numbers for the types of issues that pharma clients wish to explore, and physician referrals have provided dwindling results in recent years.
What’s your purpose? Developing an emotionally resonant brand purpose in CNS
Our client needed to course correct following a sub-optimal global launch in CNS. Specifically, they needed help to develop a unifying brand purpose – to discover the emotionally resonant heart of the brand that gives it direction and cohesion. On a practical level, they wanted to ensure that their brand activities would connect with their customers and patients on a deeper level and inspire their teams to go the extra mile.
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