How We Work
Our philosophy to brand building is simple: a successful brand must capture the heart as well as the mind. Great brands go beyond data and resonate emotionally with their target audience. Successful brands are single-minded in their approach. They recognise they can’t be all things to all people. Rather, they focus on their target audience.
Our extensive experience in developing and launching global brands equips us to help you answer the fundamental questions, such as how to change long-established prescribing habits and how to position and differentiate in crowded markets. We can also support you to dig deeper into the patient-prescriber experience, to guide the development of an emotive and compelling brand story and create a truly patient-centric brand.
Building a new brand? Developing brand architecture for PII/III asset in oncology
There are many ways to go about building a new brand. Selling data is increasingly futile in a competitive environment with diminishing opportunity for outright clinical differentiation. Solving problems makes for great brands. We believe that an ‘outside-in’ approach is crucial. To win, your brand must be anchored in incisive insight about the patient and customer experience, so it is fully equipped to solve real world problems for its customers.
Our client needed to develop global brand architecture for an early-stage oncology asset. This asset was based on innovative platform technology and promised to fundamentally change the treatment approach. We partnered with the client on the journey from market understanding to brand building, providing strategic consultancy as well as bespoke market research capabilities to lay the foundations for global launch.
What’s your purpose? Developing an emotionally resonant brand purpose in CNS
Our client needed to course correct following a sub-optimal global launch in CNS. Specifically, they needed help to develop a unifying brand purpose – to discover the emotionally resonant heart of the brand that gives it direction and cohesion. On a practical level, they wanted to ensure that their brand activities would connect with their customers and patients on a deeper level and inspire their teams to go the extra mile.
Being held back by habitual prescribing habits? Developing new brand story in CNS
Our client had an established brand and needed to refresh the brand story to move to the next chapter in their CNS journey. We deployed our understanding of behavioural science to challenge assumptions built up over many years and help the client plot a new course for their brand story.
Explore our Process