Branding Science:
your partners in thinking

Specialists in integrated healthcare market research and consultancy, we help clients across the globe to maximise their molecule or organisation’s potential.

Steeped in the science of behaviour, we uncover rational and emotional insights that shape effective strategies. By putting the patient at the centre of our thinking, we help clients create compelling brand stories.

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Insight, Strategy, Action

We seamlessly integrate brand consultancy with customer and patient insights, so that you can make strategic choices with confidence. Our partnership ensures we ask the right questions, in the right way, and to the right people, to deliver on your promise of positive change for patients.
  • Insight

    Our researchers’ expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making and behavioural science.

  • Strategy

    We are your partners in thinking. Our consultants help to align your multi-stakeholder teams through proven brand creation processes that embed critical customer and patient insights into winning, competitive strategies.

  • Action

    We are committed catalysts for positive change in healthcare. Our partnership as allies in the implementation of your launch plans includes sales force excellence, affiliate onboarding, and best practice exchanges.

Areas of Expertise

  • Oncology

    Our Oncology Centre of Excellence has expertise that spans the gamut of solid and liquid tumours and many blockbuster brands.
  • Patient Centricity

    Keeping the patient at the forefront of brand strategy is key. Our Patient Centre of Excellence leverages tried-and-tested approaches to patient research and unique recruitment avenues.
  • Rare Diseases

    Our Rare Diseases Centre of Excellence has expertise across an array of rare diseases including haemophilia, cystic fibrosis, and many others.
  • Med Tech

    The mission of our Med Tech Centre of Excellence is to support the development of devices that fulfil users’ unmet needs in a safe and effective way
  • Other Specialty Care

    Branding Science has expertise across every specialty care area, including immunology, gastroenterology, neurology, haematology, etc.

Our Work

What’s your purpose? Developing an emotionally resonant brand purpose in CNS

Our client needed to course correct following a sub-optimal global launch in CNS. Specifically, they needed help to develop a unifying brand purpose – to discover the emotionally resonant heart of the brand that gives it direction and cohesion. On a practical level, they wanted to ensure that their brand activities would connect with their customers and patients on a deeper level and inspire their teams to go the extra mile.

Effective positioning against key competitors

Our client’s asset was launching in DLBCL, a market saturated with a host of other options including competitor CAR Ts, launched and to-be launched. We partnered with the client across three global studies to uncover how key stakeholders segment and how to drive opportunities in each group, the drivers for choosing CAR T for different lines of therapy, and how to capitalise on future market opportunity.

How we helped a pharma powerhouse improve patient-centricity in their clinical trials

Branding Science worked with one of the world’s largest pharmaceutical companies to help improve patient- and site-centricity and relieve key pain points in clinical trials. Their goal was to create a roadmap for patient and site engagement initiatives that would ensure the voice of the customer was elevated and incorporated into the way in which the client develops medicines. To achieve this, they needed to change mindsets internally and improve ways of working for those involved in clinical development.

Our Latest Thinking

Our Thinking

May 2023

How to stop wasting money on insights

Let’s start with a story from Branding Science Group CEO, Peter Cunningham… “Back in the early 2000’s I worked on a project. The insights we discovere...

Our Thinking

April 2023

Reflections on Reuters Pharma 2023

Last week members of the Branding Science team attended Reuters Pharma 2023, where industry leaders gathered to discuss the latest trends and developm...

Our Thinking

April 2023

How patient centricity and innovation combine for launch success

Branding Science recently convened a round table discussion with senior leaders in the pharmaceutical industry on the topic of ‘how patient centricity...

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