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your partners in thinking
Specialists in integrated healthcare market research and consultancy, we help clients across the globe to maximise their molecule or organisation’s potential.
Steeped in the science of behaviour, we uncover rational and emotional insights that shape effective strategies. By putting the patient at the centre of our thinking, we help clients create compelling brand stories.
Insight, Strategy, Action
Our researchers’ expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making and behavioural science.See Insight
We are your partners in thinking. Our consultants help to align your multi-stakeholder teams through proven brand creation processes that embed critical customer and patient insights into winning, competitive strategies.See Strategy
We are committed catalysts for positive change in healthcare. Our partnership as allies in the implementation of your launch plans includes sales force excellence, affiliate onboarding, and best practice exchanges.See Action
Areas of Expertise
OncologyOur Oncology Centre of Excellence has expertise that spans the gamut of solid and liquid tumours and many blockbuster brands.Learn more
Patient CentricityKeeping the patient at the forefront of brand strategy is key. Our Patient Centre of Excellence leverages tried-and-tested approaches to patient research and unique recruitment avenues.Learn more
Rare DiseasesOur Rare Diseases Centre of Excellence has expertise across an array of rare diseases including haemophilia, cystic fibrosis, and many others.Learn more
Med TechThe mission of our Med Tech Centre of Excellence is to support the development of devices that fulfil users’ unmet needs in a safe and effective wayLearn more
Other Specialty CareBranding Science has expertise across every specialty care area, including immunology, gastroenterology, neurology, haematology, etc.Learn more
What’s your purpose? Developing an emotionally resonant brand purpose in CNS
Our client needed to course correct following a sub-optimal global launch in CNS. Specifically, they needed help to develop a unifying brand purpose – to discover the emotionally resonant heart of the brand that gives it direction and cohesion. On a practical level, they wanted to ensure that their brand activities would connect with their customers and patients on a deeper level and inspire their teams to go the extra mile.
Effective positioning against key competitors
Our client’s asset was launching in DLBCL, a market saturated with a host of other options including competitor CAR Ts, launched and to-be launched. We partnered with the client across three global studies to uncover how key stakeholders segment and how to drive opportunities in each group, the drivers for choosing CAR T for different lines of therapy, and how to capitalise on future market opportunity.
How we helped a pharma powerhouse improve patient-centricity in their clinical trials
Branding Science worked with one of the world’s largest pharmaceutical companies to help improve patient- and site-centricity and relieve key pain points in clinical trials. Their goal was to create a roadmap for patient and site engagement initiatives that would ensure the voice of the customer was elevated and incorporated into the way in which the client develops medicines. To achieve this, they needed to change mindsets internally and improve ways of working for those involved in clinical development.
Our Latest Thinking
Turning strategy into action using wargaming
As French writer Antoine de Saint-Exupéry once said “A goal without a plan is just a wish.” You could create the best strategy in the world, but if yo...
Branding Science Group goes carbon neutral
Branding Science Group’s mission is to help build a better future for our clients, their patients, and our community. Reflective of this commitment, w...
Meet Jo Gryniewicz – President of Branding Science US
In the first of our ‘meet the team’ series, we sat down with newly promoted President of the US operation, Jo Gryniewicz to find out what ...
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