your partners in thinking
Specialists in integrated healthcare market research and consultancy, we help clients across the globe to maximise their molecule or organisation’s potential.
Steeped in the science of behaviour, we uncover rational and emotional insights that shape effective strategies. By putting the patient at the centre of our thinking, we help clients create compelling brand stories.
Insight, Strategy, Action
We seamlessly integrate brand consultancy with customer and patient insights, so that you can make strategic choices with confidence. Our partnership ensures we ask the right questions, in the right way, and to the right people, to deliver on your promise of positive change for patients.
Areas of Expertise
Our Oncology Centre of Excellence has expertise that spans the gamut of solid and liquid tumours and many blockbuster brands.
Keeping the patient at the forefront of brand strategy is key. Our Patient Centre of Excellence leverages tried-and-tested approaches to patient research and unique recruitment avenues.
Our Rare Diseases Centre of Excellence has expertise across an array of rare diseases including haemophilia, cystic fibrosis, and many others.
The mission of our Med Tech Centre of Excellence is to support the development of devices that fulfil users’ unmet needs in a safe and effective way.
We strive to assist animal health companies to utilise an animal- and owner-centric approach to launching brands.
Other speciality care
Branding Science has expertise across every specialty care area, including immunology, gastroenterology, neurology, haematology, etc.
Need to address brand performance urgently? An action-oriented approach to overcoming key challenges
Our client had a tough start to the year in a crowded segment of the ophthalmology market. There were concerns about a ‘slow start’ across the portfolio. Our client wanted to explore in full the external and internal issues behind poor sales performance and align on strategies to address these challenges and drive a quick upturn in sales.
Not sure your brand story has competitive edge? Stress test, refine and enhance with real-time customer input
Understanding how your brand story lands with customers is key to the success of any brand. Competitive assessment can result in a biased view of the scale of competitive threat, whether unintentional - due to lack of appreciation of competitor capabilities - or because of long-standing assumptions that have become part of company culture. The ideal way to stress-test your approach is a live selling exercise with customers in a ‘safe’ environment, where you can refine your approach based on customer feedback.
What’s your purpose? Developing an emotionally resonant brand purpose in CNS
Brand purpose is the unifying, emotionally resonant heart of the brand that gives it direction and cohesion. It is the ‘North Star’ which ensures that your brand activities connect with your customers and patients on a deeper level. It also inspires your teams to get behind your brand, giving them a reason to go the extra mile.
We build understanding from the first contact
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