Branding Science:
your partners in thinking

Specialists in integrated healthcare market research and consultancy, we help clients across the globe to maximise their molecule or organisation’s potential.

Steeped in the science of behaviour, we uncover rational and emotional insights that shape effective strategies. By putting the patient at the centre of our thinking, we help clients create compelling brand stories.

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Insight, Strategy, Action

We seamlessly integrate brand consultancy with customer and patient insights, so that you can make strategic choices with confidence. Our partnership ensures we ask the right questions, in the right way, and to the right people, to deliver on your promise of positive change for patients.

  • Insight

    Our researchers’ expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making and behavioural science.

  • Strategy

    We are your partners in thinking. Our consultants help to align your multi-stakeholder teams through proven brand creation processes that embed critical customer and patient insights into winning, competitive strategies.

  • Action

    We are committed catalysts for positive change in healthcare. Our partnership as allies in the implementation of your launch plans includes sales force excellence, affiliate onboarding, and best practice exchanges.

Areas of Expertise

  • Oncology

    Our Oncology Centre of Excellence has expertise that spans the gamut of solid and liquid tumours and many blockbuster brands.

  • Patient Centricity

    Keeping the patient at the forefront of brand strategy is key. Our Patient Centre of Excellence leverages tried-and-tested approaches to patient research and unique recruitment avenues.

  • Rare Diseases

    Our Rare Diseases Centre of Excellence has expertise across an array of rare diseases including haemophilia, cystic fibrosis, and many others.

  • Med Tech

    The mission of our Med Tech Centre of Excellence is to support the development of devices that fulfil users’ unmet needs in a safe and effective way.

  • Animal Health

    We strive to assist animal health companies to utilise an animal- and owner-centric approach to launching brands.

  • Other speciality care

    Branding Science has expertise across every specialty care area, including immunology, gastroenterology, neurology, haematology, etc.

Our Work

Need to address brand performance urgently? An action-oriented approach to overcoming key challenges

Our client had a tough start to the year in a crowded segment of the ophthalmology market. There were concerns about a ‘slow start’ across the portfolio. Our client wanted to explore in full the external and internal issues behind poor sales performance and align on strategies to address these challenges and drive a quick upturn in sales.

Not sure your brand story has competitive edge? Stress test, refine and enhance with real-time customer input

Understanding how your brand story lands with customers is key to the success of any brand. Competitive assessment can result in a biased view of the scale of competitive threat, whether unintentional - due to lack of appreciation of competitor capabilities - or because of long-standing assumptions that have become part of company culture. The ideal way to stress-test your approach is a live selling exercise with customers in a ‘safe’ environment, where you can refine your approach based on customer feedback.

What’s your purpose? Developing an emotionally resonant brand purpose in CNS

Brand purpose is the unifying, emotionally resonant heart of the brand that gives it direction and cohesion. It is the ‘North Star’ which ensures that your brand activities connect with your customers and patients on a deeper level. It also inspires your teams to get behind your brand, giving them a reason to go the extra mile.

We build understanding from the first contact

  • London

    D2 Dolphin House
    Riverside West
    Smugglers Way
    London
    SW18 1DE

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  • Princeton

    5 Schalks Crossing Rd
    Suite 210
    Plainsboro
    NJ 08536

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  • San Francisco

    Werqwise
    149 New Montgomery St
    San Francisco
    CA 94105

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  • Manila

    Antel Corporate Centre
    121 Valero St
    Salcedo Village
    Philippines 1227

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  • Boston

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  • Berlin

    Akazienstraße 3a
    10823 Berlin
    Germany

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