Branding Science:
your partners in thinking
Specialists in integrated healthcare market research and consultancy, we help clients across the globe to maximise their molecule or organisation’s potential.
Steeped in the science of behaviour, we uncover rational and emotional insights that shape effective strategies. By putting the patient at the centre of our thinking, we help clients create compelling brand stories.



Insight, Strategy, Action
Insight
Our researchers’ expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making and behavioural science.
See InsightStrategy
We are your partners in thinking. Our consultants help to align your multi-stakeholder teams through proven brand creation processes that embed critical customer and patient insights into winning, competitive strategies.
See StrategyAction
We are committed catalysts for positive change in healthcare. Our partnership as allies in the implementation of your launch plans includes sales force excellence, affiliate onboarding, and best practice exchanges.
See Action
Areas of Expertise
Oncology
Our Oncology Centre of Excellence has expertise that spans the gamut of solid and liquid tumours and many blockbuster brands.Learn morePatient Centricity
Keeping the patient at the forefront of brand strategy is key. Our Patient Centre of Excellence leverages tried-and-tested approaches to patient research and unique recruitment avenues.Learn moreRare Diseases
Our Rare Diseases Centre of Excellence has expertise across an array of rare diseases including haemophilia, cystic fibrosis, and many others.Learn moreMed Tech
The mission of our Med Tech Centre of Excellence is to support the development of devices that fulfil users’ unmet needs in a safe and effective wayLearn moreOther Specialty Care
Branding Science has expertise across every specialty care area, including immunology, gastroenterology, neurology, haematology, etc.Learn more


Our Work
Our Latest Thinking
How to stop wasting money on insights
Let’s start with a story from Branding Science Group CEO, Peter Cunningham… “Back in the early 2000’s I worked on a project. The insights we discovere...
Reflections on Reuters Pharma 2023
Last week members of the Branding Science team attended Reuters Pharma 2023, where industry leaders gathered to discuss the latest trends and developm...
How patient centricity and innovation combine for launch success
Branding Science recently convened a round table discussion with senior leaders in the pharmaceutical industry on the topic of ‘how patient centricity...
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