your partners in thinking
Specialists in integrated healthcare market research and consultancy, we help clients across the globe to maximise their molecule or organisation’s potential.
Steeped in the science of behaviour, we uncover rational and emotional insights that shape effective strategies. By putting the patient at the centre of our thinking, we help clients create compelling brand stories.
Insight, Strategy, Action
Areas of Expertise
OncologyOur Oncology Centre of Excellence has expertise that spans the gamut of solid and liquid tumours and many blockbuster brands.
Patient CentricityKeeping the patient at the forefront of brand strategy is key. Our Patient Centre of Excellence leverages tried-and-tested approaches to patient research and unique recruitment avenues.
Rare DiseasesOur Rare Diseases Centre of Excellence has expertise across an array of rare diseases including haemophilia, cystic fibrosis, and many others.
Med TechThe mission of our Med Tech Centre of Excellence is to support the development of devices that fulfil users’ unmet needs in a safe and effective way
Other Specialty CareBranding Science has expertise across every specialty care area, including immunology, gastroenterology, neurology, haematology, etc.
What’s your purpose? Developing an emotionally resonant brand purpose in CNS
Our client needed to course correct following a sub-optimal global launch in CNS. Specifically, they needed help to develop a unifying brand purpose – to discover the emotionally resonant heart of the brand that gives it direction and cohesion. On a practical level, they wanted to ensure that their brand activities would connect with their customers and patients on a deeper level and inspire their teams to go the extra mile.
Effective positioning against key competitors
Our client’s asset was launching in DLBCL, a market saturated with a host of other options including competitor CAR Ts, launched and to-be launched. We partnered with the client across three global studies to uncover how key stakeholders segment and how to drive opportunities in each group, the drivers for choosing CAR T for different lines of therapy, and how to capitalise on future market opportunity.
Branding Science’s 20th anniversary race around the globe
To celebrate 20 years of Branding Science, we will be dusting off our running shoes/cycling shorts/swimming goggles (delete as appropriate) to support...
Virtual vs. in-person research: in defence of a hybrid approach
At the start of the COVID crisis, market researchers had to transition all research to virtual settings practically overnight: they responded by findi...
Virtual approaches to device testing: How to select the right methodology
Eighteen months into the pandemic, in-person research continues to be significantly curtailed in many markets...
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