OUR Events and webinars
Stay up to date with our latest events and webinars! At Branding Science, we host a range of in-person events and online webinars covering cutting-edge topics and key industry trends.
On this page, you’ll find all the details you need – whether it’s an upcoming conference, roundtable discussion, or webinar, you’ll know when and where it’s happening and how you can attend.
Our Upcoming events
NO UPCOMING EVENTS
We currently have no events scheduled. Please watch this space for future events to come!
WEBINARS
Missed a webinar? No problem! Our past discussions are available to watch on demand, so you can catch up at your convenience.
Explore our recent sessions below, featuring topics such as AI, patient journey insights, clinical trial experiences, and more.
Latest Webinar
Insights, Fast and Slow: The evolving role of insights in the age of AI
Decision-making in pharma is speeding up, with budgets and timelines tighter than ever and AI expanding what’s possible. But not every decision should be made the same way.
Nick Ross, Global Head of Client Services and presenters Gareth Phillips, Global Head of Insights and Elizabeth Brown, Senior Data Scientist, take a practical look at how leading insights teams are balancing AI and human expertise, calibrated to the consequence of the decision at hand.
What you’ll learn:
Why speed and judgement both matter.
Based on recent interviews with pharma insights leaders, we share feedback on how the market research and insights industry is evolving to meet accelerating business decisions, and look at how to do this without losing the human accountability that big, strategic calls demand.
Our “Insights, Fast and Slow” approach.
We will show you how we deploy AI and automation for fast, lower-consequence decisions, while reserving our human experts’ time for the decisions where the stakes are highest.
What’s inside metAInsights.
A look at our proprietary AI engine — built on 12+ years of institutional knowledge, fully compliant, with human guardrails built in — and how it powers both fast insight generation and richer, slower strategic work. Practical guidance for real decisions. From AI-led quick-turn analysis to synthetic respondents and digital twins for mid-level tactical questions, through to AI-enabled human expertise and new primary research for the big strategic calls — brand positioning, patient journey, segmentation, and more.
Previous WEBINARS
Unlock better brand performance in 10 days
What does it take to improve brand performance at launch, growth or maturity? In this webinar, we draw on decades of experience to explore how teams can identify and focus on the factors that really drive performance, in just 10 days.
In this webinar, we explore:
- The underlying success criteria for brand performance
- Where teams should, and shouldn’t, focus their efforts
- How external benchmarking can support better decision making
We also unveil exclusive new data showing how the pharma industry scores across 37 measures of brand plan performance, using our Brand Plan IQ™ tool.
The future of brand planning ‑ agentic AI
For most brand teams, planning is a necessary but time-consuming and frustrating process. We developed A3i to change that – helping you build clear, actionable and high-quality plans in 3–4 weeks rather than several months.
In this webinar, we walk you through our unique process:
- How agentic AI supports multi-source data collection & analysis with human-led validation, challenge and refinement
- Brand Plan IQ benchmarking to identify gaps in the final plan versus best-in-class planning standards.
- A living strategy system that updates as the market changes
Synthetic strategy is coming to pharma - are you ready?
Are you ready for synthetic strategy?
In this episode, our brand strategy experts Ed Corbett and Guy Lavery cover:
– what synthetic strategy is
– how teams are using it
– what the pitfalls are
– best practice in its development
Why the best brand plans are benchmarked - is yours?
The most successful brands don’t guess; they benchmark.
Watch Ed Corbett and Anna Sundqvist explore why the best brand plans are always benchmarked.
How to Activate Insights
In this episode, join Ed Corbett and Lucy Ireland to discuss how teams can activate insights and transform their brand strategy.
BSc Vodcasts - Positioning: Functional, Emotional or Both?
In this episode, Ed Corbett and Joe Gadilhe discuss the role of positioning, and whether it serves primarily as functional, emotional, or both.
BSc Vodcasts - How the Patient Experience Improves Clinical Trial Outcomes
In this episode, Ed Corbett and Chris Recaldin discuss the role of patient experience in clinical trial outcomes.
BSc Vodcasts - How the Patient Experience Improves Clinical Trial Outcomes
Welcome to the third of the 2025 Branding Science Vodcasts!
In this episode, Ed Corbett and Chris Recaldin discuss the role of patient experience in clinical trial outcomes.
BSc Vodcasts - Behavioural Science Creates Great Brands
Welcome to our second Branding Science Vodcast with Ed Corbett and Aurora Albert discussing how behavioural science creates great brands!
BSc Vodcasts - The Role of Brand Building in Pharma
Welcome to the first in our series of 2025 Branding Science Vodcasts!
In this episode, Ed Corbett and Peter Cunningham discuss the role of Brand Building in Pharma. Join them to hear all about it!
Driving Change in Prescribing Behaviour: What Actually Works?
When it comes to reaching changing prescribing behaviour, what actually works?
In this webinar, we explore how to support HCPs in shifting from habitual prescribing to evidence-based alternatives – driving better outcomes for patients and brands alike.
Patient State of Mind: Bridging the Knowledge Gap to Drive Brand Adoption
When it comes to reaching patients, how we communicate matters just as much as what we actually say.
In this webinar, you’ll learn practical strategies for clear, compassionate communication; insights into what patients really need to hear; and how to build trust and empower patients to play an active role in their own treatment decisions.
Five Ways Communications Testing Lets Your Brand Down - And How to Avoid Them
We have all seen the rise and fall of many a trend (and fad) in communications testing in the hunt for the perfect campaign – and witnessed the success and misfire of many of those campaigns. But what lessons have been learned along the way?
Whether you’re planning your next campaign or looking to refine your approach to communications testing, this session will provide actionable food for thought.
Take the pain out of brand planning
Brand planning season is upon us, and for many teams, it can feel like an overwhelming process filled with complex templates, endless revisions, and cross-functional challenges.
However, brand planning doesn’t have to be painful. In this webinar, you’ll learn that by focusing on ambition, storytelling and engagement, teams can create meaningful and effective brand plans that inspire action.
Five key steps to the successful creation and activation of HCP segments
HCPs have limited time with patients and are inundated with brand messages. So how can brands capture their attention?
In this webinar, our team explain why a targeted segmentation approach is crucial, sharing key insights including our experience with major pharmaceutical brands, common pitfalls in HCP segmentation, and our five essential steps for successful creation and activation.
Don’t miss out on these valuable strategies to optimise your brand’s reach and impact!
How Successful Pharma and Biotech Launches Put the Patient Lens at the Center of Brand Strategy
This webinar will provide an insightful exploration into the critical role of integrating patient and caregiver perspectives earlier in launch planning.
Through a blend of expert commentary and real-world case studies, we will share transformative innovations in patient journeys, positioning frameworks and behavioral approaches that put the patient in the center of launch planning, insights and strategy.
Dawn Payne, Novartis Associate Director, Business Insights & Marketing Research (Malignant Hematology), is teaming up with Branding Science’s Kathy Relias, Head of Commercial Strategic Development and Client Service, US, and David Spears, President, US, to take you on a journey that puts patients at the heart of innovation!
Are decentralised trials the solution to our clinical trial woes?
The market for decentralised clinical trial solutions is projected to skyrocket to $16.3 billion by 2027. While the benefits seem obvious, the feedback isn’t always black and white.
Join our Director, Chris Recaldin, as he digs into the evidence and explores the true impact of decentralising clinical trials and how you can make the right choices for your trial designs.
The state of pharma brand planning in 2024
Pharma brand planning is at a pivotal moment as we move through 2024, with new trends and areas of strength emerging, as well as a few aspects that could do with some improvement.
At a recent webinar, Branding Science experts Ed Corbett and Simon Fogg talked guests through the latest strengths, weaknesses and trends they’ve spotted in the world of brand planning.
If AI will make the treatment decisions in the future, what does this mean for clinical trial design now?
Our healthcare world is full of examples for how AI could be – or is already – improving diagnosis, treatment, follow up and the overall patient experience.
So, what if AI algorithms were used to make recommendations for treatment decisions, to support doctors in decision-making?
Now you have your AI chatbot, do you know how to make the most of it?
Many pharma companies are setting up their AI chatbot systems to interrogate their data, but many clients may not know how to make the most of them.
In this webinar, we walk through a ‘how-to’ guide for making the most of these tools – from learning how to use the chatbot and write prompts to ensuring that clients know to check their data sources.
Join Branding Science Senior Data Scientist, Gabe Musker, and Vice President of Strategic Consulting, Shirley Shadur to find out more.
Caregivers: Their impact on treatment choice and the patient journey
Caregivers are playing an even greater role in the patient journey, and there are now more caregivers than ever.
In our webinar, ‘Caregivers: their impact on treatment choice and the patient journey’ the Branding Science team and author, Paolina Milana, will discuss:
- Caregiver experiences
- Unmet caregiver needs
- How biopharma manufacturers can make an impact
Join Kathy Relias, Head of Commercial Strategic Development and Client Service, US, Pam Rubio-Soletto, Director and Paolina Milana, publisher and author of The Caregiver Chronicles to learn more.
Debiasing: How to use behavioural science to enhance research design
Much of market research still relies on self-reported answers. We ask people questions and assume they can accurately describe how they go about making decisions – and typically also that they rationally consider all the factors before doing so. These are not realistic assumptions.
Our decisions are influenced by context, habits, intuitive factors, fleeting thoughts, and gut reactions that these questions cannot capture. Worse, they may actively introduce biases and distortions.
In this webinar, Branding Science experts Anne-Sophie Lenoir, PhD, and Jess Finney will talk about how to avoid these pitfalls by leveraging learnings from behavioural science to craft more insightful, less biased qualitative and quantitative research – from design, through to recruitment, and to analysis.
The state of pharma brand planning
Brand planning is a vital but much aligned part of pharmaceutical marketing.
All too often, it’s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn’t be further from this!
Join Branding Science experts Ed Corbett and Simon Fogg to discuss, the current state of branding planning in the industry, where improvements can be made and how teams can create plans that people love.
Why AI chatbots will definitely replace the pharmaceutical insights agency
We all know that the AI revolution is coming, but the implications on the work of pharmaceutical market research and brand strategy consulting businesses are still unclear.
Join Branding Science’s Nick Ross and Gabe Musker as they build a pitch for a purely AI insights agency.
REFRAMING PATIENT JOURNEY
A patient journey is an insight map that enables you to keep your eyes on the stars and your feet on the ground. So how can we develop it to ensure it reaches its full potential?
Find out at our webinar, entitled ‘Patient journey- a new perspective and implications from an early-stage asset to an established brand’.
HOW INSIGHTS CAN IMPROVE THE CLINICAL TRIAL EXPERIENCE
The pharmaceutical industry faces ongoing challenges recruiting and retaining participants for clinical trials. This ultimately extends the time to patients accessing life changing medicines. What can we do about this?
Join Chris Recaldin and Andrew Cavill to explore:
- The change in mindset required to improve the trial experience
- How insights uncover the value offered by a clinical trial
- The methodological challenges that should be accommodated when conducting insight generation programmes for trial teams
PROPOSED MAJOR PHARMA EU LEGISLATION CHANGES
What does pharma need to know about the proposed major EU legislation changes affecting our industry?
Join Ed Corbett, our Head of Consulting, and Anne-Sophie Lenoir, Director in our Berlin office, to explore:
- The proposed changes
- The implications for pharma
- What companies need to do today to ensure future success