The patient journey isn’t one size fits all; its relevance, usages and implications depend on the disease in question and the stage of the asset development process.
We believe a successful patient journey starts by answering some fundamental questions:
In the early phases, the foundations of the strategy should be laid to ensure the best chance of success at launch. This should:
- Excite the organisation and inform the company vision.
- Provide a deep understanding of the current patient experience and unmet needs.
- Help identify critical roadblocks that need to be addressed now to be in play for launch.
- Guide elements of the clinical trial design (e.g. PROs) and support better engagement with the clinical trial program.
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