What we do
We help pharma companies build and grow their brands, through a combination of insight generation, strategic decision making and robust action planning.
Our approach is one of partnership, where we ask the right questions in the right way to the right people – to drive positive change for patients.
Insight
Our researchers’ expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making and behavioural science.
Strategy
We are your partners in thinking. Our consultants work with you and your team to take the right strategic decisions that drive growth for your brand.
Action
Strategy is useless without action. We work with cross functional teams to ensure that the right plans are in place to make strategy come to life and make an impact.
Insight
Our researchers’ expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making and behavioural science.
Strategy
We are your partners in thinking. Our consultants work with you and your team to take the right strategic decisions that drive growth for your brand.
Action
Strategy is useless without action. We work with cross functional teams to ensure that the right plans are in place to make strategy come to life and make an impact.
Tap into our
depth of expertise
Clinical Trial Experience
Globally, the pharmaceutical industry is facing a crisis within clinical development. We believe that gaining a deeper understanding of the clinical trial experience can help solve it – here’s how.
Opportunity Assessment
Opportunity assessment is critical when it comes to early commercial strategy, brand creation and business development decisions.
Learn how we draw upon our wide range of capabilities to develop an approach that works for you.
Positioning
For pharma teams that ultimately want to create winning brands that play a meaningful role for their customers, a solid positioning is critical, with the approach varying depending on the development stage of the asset.
Here’s our approach to helping you create a positioning that supports critical business decisions.
Segmentation
At Branding Science, we feel strongly that the commercial value of HCP segmentation ultimately comes down to the ability to activate insights in your marketing activities to achieve the desired behaviour change.
In any highly competitive, dynamic marketplace, brands must be laser focused on who their customer is and the most effective way of targeting and tailoring a compelling product and message.
This requires a segmentation program that closely links marketing, analytics, insights and sales from the start. Here’s how we achieve that here at Branding Science.
Patient Journey
At Branding Science, we believe that a patient journey isn’t one size fits all: its relevance, usages and implications depend on the disease in question and the stage of the asset development process.
With a strong focus on operationalising patient centricity, Branding Science is best placed to help you understand and activate patient journeys that support critical business decisions.