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Join us for our upcoming webinar!  Brand planning is a vital but much maligned part of pharmaceutical marketing.  All too often, it’s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn’t be further from this!  Join...

In the dynamic world of pharmaceutical development, understanding the patient journey is a pivotal aspect of creating a successful and impactful brand and commercial strategy.  In a recent webinar, entitled ‘Reframing patient journey: New perspectives and implications...

Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals. However, these conversations aren’t always a breeze! That’s why we’ve distilled...

The field of cancer treatment is evolving at an astonishing pace, with groundbreaking developments taking centre stage at this year’s ESMO conference.   Among the most exciting and promising trends in cancer therapy are the combinations of Antibody-Drug Conjugates...

At Branding Science, we believe that our greatest strength lies in the remarkable individuals who make up our team. They are the heart and soul of our company, driving innovation, shaping our culture, and helping us to achieve our mission.  In our team spotlights, we...

We all know that the AI revolution is coming, but the implications on the work of pharmaceutical market research and brand strategy consulting businesses are still unclear.  Join Branding Science’s Nick Ross (Senior Director, Client Services) and Gabe Musker (Data...

There is currently a lot of discussion about how (and where) AI can best be used in the pharmaceutical industry, and debate about the threat it poses to certain roles within it.  Our position at Branding Science is that in the context of strategy creation, AI is...

At Branding Science, we believe that our greatest strength lies in the remarkable individuals who make up our team. They are the heart and soul of our company, driving innovation, shaping our culture, and helping us to achieve our mission.  In our team spotlights, we...

A patient journey is an insight map that enables us to keep our “eyes on the stars and our feet on the ground”.  How effectively are we evolving the focus and perspective of the patient journey to unlock the opportunity for an asset, as we move from early development...

The pharmaceutical industry faces ongoing challenges recruiting and retaining participants for clinical trials. This ultimately extends the time to patients accessing life changing medicines. What can we do about this? Join Chris Recaldin and Andrew Cavill to explore:...