15 seconds
That’s all you have, everyday as a marketer.
15 seconds is the maximum amount of time a cognitively overloaded HCP will spend considering prescribing your brand in a live situation. That makes those 15 seconds everything to pharma marketing teams – and to you.
Whilst the industry likes to think that prescribing decisions are rational, behavioural science shows that they are in fact driven by emotions and heuristics (mental shortcuts); and brands are at the heart of these mental shortcuts.
When delivered well, brands guide the heuristics that drive which patients receive the treatment and why. A consistently delivered brand allows companies to own the narrative around their product and ensure its success. So, how can you create an emotional connection with your brand that is based on insight?
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Get in touch:
Ed Corbett, Head of Consulting: [email protected]
Lucy Ireland, Senior Director, Client Services: [email protected]