We’re thrilled to announce that we will be presenting two insightful papers at the 2025 EPHMRA Conference in London this summer.
We’re passionate about pushing the boundaries of healthcare insights, and we can’t wait to share our latest thinking. Read on for a sneak preview…
Using AI to unearth the ‘past stories’ to guide our future decisions
Presented by Lucy Ireland on Tuesday, 24th June
In this paper, our Senior Client Services Director, Lucy Ireland, will challenge the audience to think about how we can use AI to make our insights ‘smarter’.
She will present a framework for how to approach this challenge, plus case studies to provide live examples of how AI can be used in this way. She will then turn the mic over to the audience to hear their examples and experiences in this space.
Join us to take part in this discussion – exploring wider uses of AI to make ‘human + AI’ truly more powerful than human or AI alone.
Driving change in prescribing behaviour: what actually works
Presented by Aurora Albert and Saumya Soni on Wednesday, 25th June
Changing prescribing behaviour is one of the most complex challenges in healthcare. This paper, presented by our Senior Research Director, Aurora Albert, and Saumya Soni, UCL University, presents key insights from a systematic review of published evidence on the effectiveness of interventions aimed at shifting prescribing habits – whether that’s reducing habitual prescribing, tackling suboptimal or hazardous prescriptions, or encouraging timely treatment initiation.
This session will explore the interventions that have been studied for influencing prescribing behaviour and which techniques are most effective – shedding light on the complex art of driving behaviour change in healthcare.
Join us to find out why information alone isn’t enough to drive change, how social norms can be a powerful tool with healthcare professionals and what is the potential for digital interventions in changing prescribing habits.
Join us at EPHMRA 2025
We look forward to connecting with industry professionals, sharing our insights, and exploring the future of healthcare decision-making. See you at EPHMRA 2025!