Branding Science attended the 2023 EPHMRA conference in London, and there was a great buzz about the place, with the conference being held in person for the first time since 2019. 

Some exciting key themes were discussed, including AI, the evolving role of agencies, and the future of market research. 

Overall, a wide range of topics were on offer and triggered many interesting discussions between sessions. 

In our latest blog, we’ve outlined some of the hot topics discussed at the conference and our key takeaways, which included: 

  • Remembering the value of people 
  • Understanding that AI cannot solve everything 
  • The importance of face-to-face 
  • The increased focus on client need 

To read our thoughts in full, check out our latest article here.