OUR WEBINARS

Brand planning is a vital but much aligned part of pharmaceutical marketing.

All too often, it’s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn’t be further from this!

Join Branding Science experts Ed Corbett and Simon Fogg to discuss, the current state of branding planning in the industry, where improvements can be made and how teams can create plans that people love.

We all know that the AI revolution is coming, but the implications on the work of pharmaceutical market research and brand strategy consulting businesses are still unclear.

Join Branding Science's Nick Ross and Gabe Musker as they build a pitch for a purely AI insights agency.

A patient journey is an insight map that enables you to keep your eyes on the stars and your feet on the ground. So how can we develop it to ensure it reaches its full potential?

Find out at our webinar, entitled ‘Patient journey- a new perspective and implications from an early-stage asset to an established brand’.

The pharmaceutical industry faces ongoing challenges recruiting and retaining participants for clinical trials. This ultimately extends the time to patients accessing life changing medicines. What can we do about this?

Join Chris Recaldin and Andrew Cavill to explore:

• The change in mindset required to improve the trial experience
• How insights uncover the value offered by a clinical trial
• The methodological challenges that should be accommodated when conducting insight generation programmes for trial teams

What does pharma need to know about the proposed major EU legislation changes affecting our industry?

Join Ed Corbett, our Head of Consulting, and Anne-Sophie Lenoir, Director in our Berlin office, to explore:

• The proposed changes
• The implications for pharma
• What companies need to do today to ensure future success

Much of market research still relies on self-reported answers. We ask people questions and assume they can accurately describe how they go about making decisions – and typically also that they rationally consider all the factors before doing so. These are not realistic assumptions.

Our decisions are influenced by context, habits, intuitive factors, fleeting thoughts, and gut reactions that these questions cannot capture. Worse, they may actively introduce biases and distortions.

In this webinar, Branding Science experts Anne-Sophie Lenoir, PhD, and Jess Finney will talk about how to avoid these pitfalls by leveraging learnings from behavioural science to craft more insightful, less biased qualitative and quantitative research – from design, through to recruitment, and to analysis.