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There is currently a lot of discussion about how (and where) AI can best be used in the pharmaceutical industry, and debate about the threat it poses to certain roles within it. 

Our position at Branding Science is that in the context of strategy creation, AI is simply another opinion at the table – it is not the answer, not the single source of truth. 

AI can mean different things to different people, from autonomous vehicles and Alexa, through to the creation of deep fakes and ChatGPT, but at a high level, it is simply a system that mimics human behaviour. 

So, how much should teams rely on humans or AI to drive decision making along the development process for strategic choices? 

In our latest article, we have explored how much of a role AI should play in strategy development – to read our thoughts click here.